Director, Belk Partnership Marketing (Hybrid)

The Director, Belk Partnership Marketing is responsible for developing and implementing marketing strategies across both the co-op and Belk Media Network programs, maximizing revenue and enhancing brand visibility. This includes managing campaign execution, project management, vendor communication, and building strategic selling approaches while aligning with the overall marketing vision.

Candidates for the Director, Belk Partnership Marketing role should possess a Bachelor's Degree in marketing or a related field, alongside 5+ years of experience in a strategic or leadership role. An understanding of retailer dynamics, excellent communication skills, and the ability to lead and develop high-performing teams are essential.

In the role of Director, Belk Partnership Marketing, you will collaborate closely with the Chief Marketing Officer and other cross-functional teams, particularly in the merchandising division. This collaboration ensures alignment on strategic visions, helping acquire and retain customers through cohesive marketing efforts.

Success in the Director, Belk Partnership Marketing position relies heavily on strong analytical skills, project management expertise, excellent communication abilities, and a solid understanding of the retail climate. Leadership skills are also crucial for building and nurturing a high-performing team.

The Director, Belk Partnership Marketing role offers a hybrid work environment, blending the structure of corporate office work in Charlotte, NC with the flexibility of remote work. This dynamic setting fosters both collaboration and autonomy, allowing for effective team interaction while managing responsibilities at your own pace.

When answering this question, emphasize specific projects where you successfully developed and implemented co-op marketing strategies. Be sure to highlight metrics that demonstrate increased revenue or engagement, illustrating your understanding of the co-op dynamics within the retail industry.

For this question, discuss your philosophy on leadership and team development. Highlight examples of how you've fostered collaboration and growth among team members, ensuring alignment on objectives and celebrating collective achievements.

Illustrate your approach to identifying customer needs and preferences, and how you leverage analytics to tailor marketing efforts. Providing examples of successful campaigns you’ve led can add depth to your answer.

Discuss your organizational skills and how you prioritize tasks effectively. Provide an example of a high-pressure situation and how you managed it by collaborating with your team and utilizing project management tools.

Refer to a specific instance where you were able to unify marketing objectives with broader business goals. Discuss the strategies you employed and the outcomes that followed, emphasizing your ability to contribute to overall business success.

Here, focus on how you stay informed about market trends and their implications for marketing strategies. Share an example of how you applied trend analysis to a past project to drive success.

Your answer should demonstrate your communication skills. Provide an example where you made a complex strategy easy to understand through clear presentations or engaging discussions, keeping stakeholders informed and involved.

Discuss how you foster positive relationships with vendors and how effective communication with them is integral to your marketing strategies. You can also reference specific projects where vendor collaboration led to successful outcomes.

Talk about your process for gathering feedback from various stakeholders and how you implement it to refine your strategies. Offering a real-world example where feedback led to improved campaign performance can make your answer more compelling.

This is an opportunity to align your skills and experiences with the specific needs of the role. Emphasize your background in partnership marketing, your leadership experience, and any unique insights into the retail landscape that will benefit Belk.