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Director of Growth Marketing

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The people you’ll like to work with, and things you'll enjoy impacting:

Your career as a Director of Growth Marketing at Booksy will give you the opportunity to lead and have a significant impact on our segmentation, performance marketing and CRM efforts.

Working closely with the VP of Marketing, VP of Business Ops, and CPO, you’ll own customer acquisition, retention, and engagement whilst also building the Martech foundations for an automated and scalable growth organization.

You’ll leverage your experience in digital performance marketing and CRM to foster and optimize top-line growth alongside long-term value, while ensuring that all our marketing efforts are data-driven, commercially effective, and operationally efficient.

Being a rapidly growing business going through change, you’ll thrive in a fast-paced environment where you’ll be energised by the opportunities that come with building systems and processes that scale alongside our ambitious goals.

You’ll have 4 main areas of focus in this role:

💥 Performance Marketing

Lead Multi-Channel Campaigns: Drive customer acquisition across channels (Paid Search, Display, Social, SEO, Affiliates, Influencers), optimizing for scalability and profitability.
Own and optimize KPIs like CAC, ROAS, LTV, Conversion Rates, and CPL across all channels.
Manage a multi-million-dollar budget, aligning spend with business goals and maximizing cost-efficiency.
Drive innovation through A/B testing, new channel exploration, and creative shifts to unlock new acquisition opportunities.

📊 CRM, Retention & Data

Lead strategies to improve retention, engagement, and repeat business through personalized messaging (email, SMS, in-app).
Use data to create targeted segmentation & personalization: campaigns that drive repeat purchases and customer loyalty.
Work with data teams to refine strategies and improve key retention metrics like repeat purchase frequency and CLTV.
Track and report on metrics such as Open Rate, CTR, Retention Rate, Churn Rate, and CLTV, with a focus on continuous improvement.

📈 Martech Foundations & Operational Efficiency

Develop and optimize the Martech stack to drive automation and operational efficiency.
Automate workflows, enhance segmentation, and improve decision-making with data-driven insights.
Ensure alignment of the Martech ecosystem with business goals, working with data, product, and operations teams to optimize tools and platforms.

🤝 Crosss-functional Collaboration

Collaborate with Sales & Product teams to unify customer acquisition and retention efforts, using marketing insights to inform sales and product strategies.
Lead, mentor, and develop a high-performing marketing team, fostering collaboration and a data-driven culture.

Essentially, to ensure you succeed in this role you’re going to need…

Demonstrable breadth and depth of success in performance marketing and CRM, with significant experience in digital marketing for high-growth industries and scale-up companies.
People management experience; you will have led globally spread 10+ FTE sized teams
A track record of successfully scaling marketing programs and driving measurable growth in both customer acquisition and retention.
Experience with leading marketing technologies (CRM, email platforms, marketing automation tools, analytics dashboards), and a strong ability to drive system integrations and efficiencies across marketing processes.
Deep expertise in analytics, data interpretation, and driving marketing decisions based on performance insights.
Strong leadership and team-building skills with a demonstrated ability to inspire, develop, and lead a diverse team of marketing professionals.
Excellent verbal and written communication skills, with the ability to present complex strategies and performance data to senior leadership and cross-functional teams.

Some of the US benefits we offer are:

This is a US- based, fully remote position (EST Timezone) we take pride in being a globally distributed team.

Unlimited paid time off (PTO) for our employees based in the US.
Private healthcare and dental insurance provided through United Healthcare.
A robust 401(k) plan with matched contributions.
Twelve weeks of paid parental leave after one year of employment with Booksy

A bit about Booksy:

A career at Booksy means you’re part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers to arrange 'me time' moments, we’re in the business of helping people thrive and feel fantastic.

Working in a rapidly growing and evolving company comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you're a driven self-starter, with initiative and the motivation to grow your career in an environment that's rapidly changing as we scale-up globally, then the chances are that you'll absolutely love it at Booksy.

Our Diversity and Inclusion Commitment:

We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at belonging@booksy.com, so we can best support you.

Booksy Glassdoor Company Review

2.7

Booksy DE&I Review

3.9

CEO of Booksy

Stefan Batory

Approve of CEO

Average salary estimate

$150000 / YEARLY (est.)

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$120000K

$180000K

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What You Should Know About Director of Growth Marketing, Booksy

Join Booksy as our new Director of Growth Marketing, and take the reins on a thrilling journey of customer acquisition, retention, and data-driven marketing strategies! In this role, you'll collaborate closely with our VP of Marketing, VP of Business Ops, and CPO to steer multi-channel performance marketing campaigns, optimize our marketing stack, and lead a dynamic marketing team. Imagine being at the forefront of driving our growth, as you fine-tune KPIs like CAC, ROAS, and customer lifetime value. You'll manage a substantial marketing budget, implementing innovative tactics including A/B testing and new channel exploration. Your expertise in CRM will shine through as you develop personalized messaging strategies that enhance engagement and foster loyalty. At Booksy, we believe in the power of data, so you'll dive into analytics to fine-tune our approach and ensure our marketing efforts are impactful and efficient. This is more than just a job; it's an opportunity to pioneer an automated growth organization in a vibrant, fast-paced environment where your initiatives will have a direct impact. If you're not just looking for another role, but are eager to grow your career while thriving in change, Booksy is the perfect fit for you. Together, we’ll help people feel fantastic every day!

Frequently Asked Questions (FAQs) for Director of Growth Marketing Role at Booksy

What are the main responsibilities of the Director of Growth Marketing at Booksy?

The Director of Growth Marketing at Booksy will lead the charge in customer acquisition, retention, and engagement strategies. This role focuses on performance marketing across multiple channels, owning KPIs such as CAC and ROAS, managing a multi-million dollar budget, and driving innovation through campaign optimizations and new explorations. Additionally, you'll develop CRM strategies aimed at improving customer loyalty and retention through data-driven insights.