Events & Rentals Marketing Specialist

As an Events & Rentals Marketing Specialist at Boston Beer Company, you'll be responsible for developing and executing marketing strategies for events and rentals at the Samuel Adams Downtown Taproom. Your duties will include collaborating with various teams to create impactful marketing campaigns, managing event logistics, and serving as the main contact for rental inquiries. You'll also provide performance summaries to inform future marketing initiatives, focusing on driving brand awareness and guest engagement.

To qualify for the Events & Rentals Marketing Specialist position at Boston Beer Company, candidates should hold a Bachelor’s Degree and have at least three years of experience in marketing or events. Strong project management skills, attention to detail, and the ability to multitask are essential. Interpersonal communication skills and the capability to collaborate effectively with diverse teams will also set you up for success in this role.

The Events & Rentals Marketing Specialist plays a pivotal role in enhancing guest experiences at the Boston Beer Company's taproom by designing innovative events that resonate with our audience. You'll coordinate with teams to deliver engaging programming while leveraging marketing tactics to draw in foot traffic. Your creativity and strategic mindset will directly impact how guests engage with our brand, fostering loyalty and community.

For the Events & Rentals Marketing Specialist role at Boston Beer Company, the salary range is between $42,900 and $85,300 annually. This range depends on your experience level and location. Additionally, there are opportunities for an annual discretionary bonus based on both individual and company performance, which adds to the role's overall compensation package.

An Events & Rentals Marketing Specialist at Boston Beer Company can expect a comprehensive benefits package that includes generous healthcare from day one, a stock purchase plan, and a 401k. Moreover, the company offers perks like tuition reimbursement, fertility/adoption support, free financial coaching, health and wellness programs, professional development training, and of course, free beer! These benefits reflect Boston Beer Company's commitment to supporting its employees.

In answering this question, think about specific events you've planned or marketed in the past. Highlight the role you played in developing the event concept, managing logistics, and measuring success. Touch on how you utilized marketing strategies to reach your target audience and attract attendees.

Demonstrate your organizational skills by describing methods you use to prioritize tasks, such as digital tools or project management techniques. Give an example of a past experience where you successfully managed multiple deadlines without compromising quality.

Discuss various digital and traditional marketing strategies you would employ, such as leveraging social media, email newsletters, and local partnerships. Emphasize creative ideas that align with Boston Beer Company’s brand identity and engage the local community.

Explain the key performance indicators (KPIs) you would track, such as attendance numbers, engagement rates on social media, and post-event feedback. Illustrate your analytical skills by describing how you would use data to optimize future events.

Provide examples of your experience with budgeting, including handling vendor contracts, expense projections, and financial reporting. Showcase your ability to maximize resources while delivering high-quality events.

Describe one specific event, detailing your role in the planning and execution process. Highlight what made it successful and any positive feedback you received from attendees or management to illustrate your impact.

Discuss your methods for keeping abreast of event marketing trends, such as following industry blogs, attending webinars, or networking with other professionals. This showcases your dedication to continuous learning in your field.

Share a specific instance where you worked with different departments or teams. Focus on how you navigated any challenges and the successful outcomes that resulted from effective collaboration.

Explain how you incorporate customer feedback into your planning process. Mention any tools you use for surveys or feedback collection and the positive changes you’ve made in response to this feedback.

Discuss the components that contribute to creating unforgettable guest experiences, such as personalization, engagement, and attention to detail. Provide examples that illustrate how you prioritize these elements in your work.