Social Media Lead

As the Social Media Lead at Bouldering Project, your primary responsibilities include planning and executing a dynamic content calendar, creating on-brand stories, scheduling weekly evergreen content, and maintaining active engagement across social platforms. You will also reshare high-quality community content, communicate special events through stories, and effectively respond to direct messages, ensuring that you stay well-informed about gym activities and policies.

To excel as a Social Media Lead at Bouldering Project, candidates should have experience creating engaging social media content, preferably for a consumer brand. Strong storytelling skills, versatility in project management, and an appetite for learning about marketing technologies are essential. Additionally, being personable and having a willingness to collaborate in a dynamic, hands-on setting will set you up for success in this role.

The Social Media Lead significantly boosts member engagement by curating relatable and inspiring content that resonates with our community at Bouldering Project. This includes visual storytelling through photos and videos, promoting events, and crafting engaging posts that reflect ongoing programming while fostering a sense of belonging among gym members.

At Bouldering Project, the Social Media Lead will collaborate closely with the Regional Marketing Manager and Operations Manager to ensure alignment with our overall marketing strategy. You’ll receive mentorship and insights into community engagement strategies while gaining access to our resources and training opportunities to enhance your skill set.

As a Social Media Lead at Bouldering Project, you'll enjoy several benefits, including Sick & Safe Time, staff discounts, a free membership to our facilities, and access to exclusive pro deals. Our commitment to a balanced work environment means prioritizing your well-being while you contribute to a vibrant community atmosphere!

When answering, highlight specific campaigns or posts you've developed, emphasizing the focus on audience engagement, metrics achieved, or any innovative strategies employed to elevate the brand's presence.

Share your methods for continuous learning, such as following industry blogs, attending webinars, and participating in online communities or groups related to social media marketing.

Discuss creative ideas tailored to the community, such as interactive storytelling, user-generated content campaigns, or special events that could be promoted through social media to foster a deeper sense of connection.

Explain your approach to maintaining professionalism and empathy when addressing negative comments while turning the conversation into a positive experience to enhance the brand’s reputation.

Talk about using tools for scheduling, how you strategize posting times, and consider tracking engagement metrics to assess the effectiveness of your posts.

Be specific about the campaign's goals, execution, how you measured success, and any metrics that demonstrate positive outcomes, showcasing your ability to drive results.

Discuss your approach to understanding the brand’s mission, values, and tone to create content that authentically represents Bouldering Project's identity.

Explain how storytelling captivates the audience, builds relationships, and expresses the values and culture of Bouldering Project through social media channels.

Outline specific metrics, such as engagement rates, increase in followers, or conversions, and the importance of analyzing this data to refine strategies over time.

Share your passion for the mission of Bouldering Project and how your skills and experiences align with the company’s goals, emphasizing your desire to contribute to a vibrant and inclusive community.