Brand Manager Strategy & Insights

Description

At Dr. Reddy's "Good Health Can't Wait"

By joining Dr. Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, ready to make a difference for their community and every community.

Purpose:

The Habitrol Brand Manager is responsible for strategically building out the Habitrol brand across the E-Commerce/Omni ecosystem. The Habitrol Brand Manager is responsible for the development, execution and optimization of the brand promotional plans to reach the overall brand goals and objectives. This digitally savvy candidate will embody an entrepreneurial approach to lead and challenge the conventions of the smoking cessation category. The Habitrol Brand Manager will be an integral member of the Dr. Reddy’s OTC Brand Marketing team.

Based in Princeton, NJ (Hybrid work schedule), this position reports to the Director, Brand Management E-Commerce and Omni Channel.

Responsibilities:

• Lead the development of the growth roadmap for the Habitrol brand, in line with the long-term strategy and vision. Understand market dynamics, monitor and analyze brand performance, competitive atmosphere, consumer / shopper data and emerging category trends to identify key actionable insights.
• Deliver financial results and explore strategies to improve brands/ segments profitability amidst highly competitive market segment.
• Develop and manage impactful marketing campaigns within key channels (paid social, SEM, affiliate, programmatic display, email/SMS, SEO and on website) to drive growth, increase retention, maximize revenue, and achieve strong ROI. This includes detailed analysis and optimization of AMS and AMG investment on Amazon.
• Create & refine brand and product messaging, ensuring key messaging is consistent across all customer touchpoints. Drive and maintain a cohesive communication strategy by providing brand guidelines, developing dynamic content, increasing engagement, and reaching bigger audiences on various platforms
• Build strong relationships with the external agency partners and digital vendors to ensure delivery of best practice.
• Extensively collaborate with internal legal and regulatory approval teams to ensure that all the promotional content projects meet necessary compliance requirements and aligned approval deadlines.
• Drive new product development / innovation process with key Dr. Reddy’s stakeholders.

Must be a U.S. citizen or lawful permanent resident of U.S. or otherwise authorized to work in the U.S. without requiring sponsorship now or in the future.

COVID-19 Vaccination

Getting vaccinated remains the most effective way to halt the spread of the COVID-19 pandemic, and Dr. Reddy’s encourages all employees to be vaccinated. At this time, vaccinations are not mandated for Princeton-based employees but may become required in the future.

Equal Opportunity Employer:

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.