Senior Director, Integrated Marketing

The Senior Director of Integrated Marketing at GoFundMe is responsible for developing and executing multi-channel marketing strategies to drive user acquisition and engagement. This includes leading brand campaigns, overseeing digital marketing initiatives, collaborating with various departments to ensure aligned marketing strategies, and mentoring a high-performing team, all while utilizing data analytics to refine activities.

To qualify for the Senior Director of Integrated Marketing position at GoFundMe, you should have a Bachelor's degree in Marketing or a similar field, with an MBA preferred. Additionally, 10+ years of experience in strategic marketing is required, including at least 5 years in a leadership role, ideally within a digital or tech-focused company.

Experience in digital marketing is crucial for the Senior Director of Integrated Marketing at GoFundMe. The role involves overseeing digital marketing efforts across channels like paid media, SEO, and content marketing, making it essential to have a solid understanding of best practices and current trends in the digital landscape.

At GoFundMe, the company culture is one of collaboration, innovation, and support. The Senior Director of Integrated Marketing will be part of a team that emphasizes professional growth and values a strong work-life balance. The organization is committed to inclusion, diversity, equity, and belonging, fostering an environment where every employee feels valued.

The Senior Director of Integrated Marketing at GoFundMe would implement a variety of marketing strategies aimed at driving user acquisition and brand engagement. This includes developing integrated campaigns across digital and offline channels, focusing on emotional connections with audiences, and utilizing data to fine-tune strategies while optimizing ROI.

The Senior Director of Integrated Marketing at GoFundMe is a hybrid position that requires working in the San Francisco office at least two times a week. This allows for collaborative team efforts while also enjoying flexibility.

The Senior Director of Integrated Marketing plays a vital role at GoFundMe by leading strategies that not only drive growth and user engagement but also enhance the company's reputation. This position directly contributes to helping the community through increased visibility and effectiveness of fundraising efforts on the platform.

When answering this question, it’s essential to provide concrete examples of past successes. Discuss the strategies you implemented, how you motivated your team, and the outcomes. Emphasize data-driven decision-making and collaboration across departments.

You should detail a multi-channel approach in your answer, explaining how you would leverage digital marketing, partnerships, and community engagement to boost brand visibility. Illustrate with examples relevant to past experiences, focusing on emotional connections to the audience.

Share specific examples showcasing your success in performance marketing efforts. Discuss metrics, channels used, and how you analyzed the data to inform future strategies. Highlight your adaptability and knowledge of different marketing tools.

Discuss your philosophy on mentorship, emphasizing the importance of fostering collaboration and continuous improvement. Provide examples of how you’ve supported team members’ growth through training and open communication.

Mention the resources you utilize to stay updated, such as industry publications, webinars, and networking events. Explain how you apply insights gained to innovate and adapt marketing strategies effectively.

Offer a specific example where you analyzed data to derive insights that influenced a marketing campaign. Focus on how data informed your decision, the results achieved, and what you learned from the experience.

Outline your experience working with other departments like Product and Engineering. Discuss how you ensure alignment on goals, facilitate open communication, and create processes for collaboration to enhance marketing success.

Explain your approach to setting KPIs and metrics tailored to the campaign's objectives. Include examples of how you’ve measured success in the past and iterated based on results.

Share your passion for the mission and the impact it has on communities. Relate personal experiences or values that align with GoFundMe's vision, emphasizing your desire to contribute positively.

Describe your experience in budget allocation, emphasizing strategic planning and efficiency. Provide insights on how you ensure that resources align with campaign goals while maximizing ROI.