Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Product Marketing Lead image - Rise Careers
Job details

Product Marketing Lead

Power to the buyers

BRM is growing our team of passionate teammates on a mission to arm people with the right tools to do their best work. BRM’s digital assistants automagically help companies find and manage tools. Whether it is collaborating on a renewal, locating misplaced contracts, intelligently negotiating, or automating compliance reviews––BRM’s assistants are bringing power back to the buyer!

Why we need you

We’re looking for our first product marketer to build awareness and define our positioning at BRM. You will drive the product positioning and messaging for our core offerings. Working closely with cross-functional teams, you’ll ensure that our product resonates with target audiences, drives demand, and establishes a compelling narrative in the marketplace.

What you’ll do

  • Bring Products to Market: Develop and execute go-to-market strategies for new products and features, aligning with company goals. Partner with engineering and sales to ensure smooth launches.

  • Positioning and Messaging: Craft clear, differentiated, and compelling messaging for target personas and use cases. Conduct competitive analysis to highlight differentiators and market opportunities.

  • Market Research and Insights: Lead customer and market research to uncover pain points, trends, and feedback. Act as the voice of the customer within the organization.

  • Content and Collateral Creation: Develop sales enablement materials, including product decks, one-pagers, and FAQs. Write and oversee the creation of high-impact marketing assets like case studies, blogs, and whitepapers.

  • Pricing and Packaging: Work closely with Product, and the Cofounders to determine how we package and price the different products BRM has. 

Who you are

  • Experience: 5+ years in product marketing, ideally in a SaaS or B2B startup environment. Proven track record of leading successful go-to-market strategies. You also know that traditional B2B marketing is getting harder. You can think creatively to rise above the noise. If you don’t have a few “that is a crazy idea” then you are doing something wrong. 

  • Skills: Strong storytelling and communication skills. Analytical mindset with the ability to derive insights from complex data. Proficiency in competitive analysis and customer segmentation.

  • Mindset: Excellent communicator and cross-functional ability to work with a founder/CEO, technical as well as GTM leaders and bridge the gap to allow all to come together. You have an entrepreneurial spirit and the ability to thrive in a fast-paced, ambiguous environment. A customer-centric approach with a passion for building impactful products.

  • You hate to lose: This is self-explanatory. Come here, and help us win. 

This role isn’t right for you if

  • You are uncomfortable working autonomously when needed, and shy away from responsibility and ownership.

  • You are uncomfortable with direct feedback, and being held accountable. 

  • Dynamic, fast-paced work environments make your head spin. 

  • You are not excited about being hands-on and proactively managing a variety of tasks and responsibilities.

  • You are looking for a way to pay the bills between 9am-5pm Monday through Friday.

Why work for BRM?

  • We are a high-growth startup that is working with AI, poised for exponential growth after a successful funding round. If you are someone who thrives in early stage startups and enjoys the build out phase, this is the stage and company for you.

  • Strategic ownership is the name of the game. Your role is to lead all aspects of product marketing from strategy to execution ("soup to nuts"), with full autonomy to shape the company’s brand and go-to-market approach.

  • You will have immediate and direct impact by reporting directly to the cofounder and CEO, becoming the company's marketing domain expert, and a key leader driving business success.

  • Help define a new market and dominate the vendor management space, and build a new category over-time, the BRM category.  

  • There is unlimited growth potential here, your role and influence is what you make it. Thrive in a role that offers significant room to expand your expertise, make a lasting impact, and grow alongside a visionary organization.

  • Our office is located in the heart of SF (across from Oracle Park), and if you are someone who enjoys the in-office experience and camaraderie that it brings, especially in the early phases of building this company, then this is the opportunity for you. If you need to work from home occasionally, we understand, but we (generally) make every attempt to be in-office with our teammates. The company currently doesn’t have the infrastructure to support regularly remote teammates. This is a role where our product marketing lead should be excited to be in-office 5 days per week during regular working hours.

  • Our compensation philosophy reflects a thoughtful balance: while we are mindful of being cash-conscious as an early-stage startup, we are committed to offering competitive compensation to attract top talent. Leveraging market data, we ensure base cash compensation is competitive for our first marketing hire. Currently, we do not offer cash bonuses. That said, we prioritize paying at the upper end of the pay scale and offer significant equity, aligning incentives with the company's long-term success. We seek individuals drawn to the asymmetric risk of an early-stage venture and the substantial upside it can deliver. As a pre-revenue business, urgency and commitment are essential qualities for our team. As Charlie Munger aptly said, "Show me the incentive, and I will show you the outcome."

  • The next few years at BRM will be challenging, rewarding, and fun. We are building a team of excellent people that will fundamentally change B2B commerce. We know you will play a role in that, and this is your chance to shape the trajectory of a rapidly scaling company and your career at the intersection of innovation, strategy, and leadership. We are excited to chat further!

We are an equal opportunity employer and do not discriminate on the basis of any status protected under federal, state, or local law.

BRM Glassdoor Company Review
4.7 Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon
BRM DE&I Review
4.7 Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon
CEO of BRM
BRM CEO photo
Unknown name
Approve of CEO

Average salary estimate

$135000 / YEARLY (est.)
min
max
$120000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Marketing Lead, BRM

If you're excited about taking on a pivotal role as a Product Marketing Lead at BRM in San Francisco, we want you! We're all about empowering buyers and helping companies manage their tools effortlessly. As our very first product marketer, you'll be at the forefront of crafting how we position ourselves in the market. Your mission will revolve around defining our product messaging, collaborating closely with engineering and sales, and ensuring our offerings resonate strongly with various audiences. You’ll bring new products to market by designing go-to-market strategies and addressing both customer pain points and market trends through in-depth research. Your creativity in crafting compelling content—from sales enablement materials to engaging case studies—will be crucial. We need someone with a solid five years in product marketing, preferably in a SaaS or B2B startup, who can think outside the box and communicate effectively across different teams. At BRM, you’ll report directly to our cofounder and have major influence over our product marketing strategies. If you’re hungry for growth and want to help define a new market in the vendor management space, come join us! You'll thrive in a dynamic and engaging office atmosphere right in the heart of San Francisco. This is your chance to make a real impact, not just for the company, but for your career as well!

Frequently Asked Questions (FAQs) for Product Marketing Lead Role at BRM
What are the responsibilities of the Product Marketing Lead at BRM?

The Product Marketing Lead at BRM will develop and execute go-to-market strategies for new products, collaborate with cross-functional teams, conduct market research, create compelling messaging for target audiences, and develop diverse marketing content. You’ll play a key role in defining how our products resonate in the market.

Join Rise to see the full answer
What qualifications are needed for the Product Marketing Lead position at BRM?

To qualify for the Product Marketing Lead role at BRM, candidates should possess over five years of product marketing experience, ideally within a SaaS or B2B startup. Strong storytelling, analytical skills, and the ability to work autonomously in a fast-paced environment are essential.

Join Rise to see the full answer
How will the Product Marketing Lead contribute to BRM's growth?

The Product Marketing Lead will contribute to BRM's growth by leading all aspects of product marketing, from strategy to execution. This role is critical in defining a new market category and shaping the narrative around BRM's offerings, thereby driving demand and establishing the brand.

Join Rise to see the full answer
What kind of environment can Product Marketing Leads expect at BRM?

Product Marketing Leads at BRM can expect a dynamic and fast-paced environment. The role involves immediate impact, strategic ownership, and collaboration with key leadership, making it perfect for those who thrive in entrepreneurial settings and enjoy proactive engagement.

Join Rise to see the full answer
What is the significance of the Product Marketing Lead role at BRM?

The Product Marketing Lead role at BRM is critical as it sets the foundation for product strategy and market positioning. This position is integral to ensuring BRM's offerings stand out in a competitive market, making it a key contributor to the company's success.

Join Rise to see the full answer
Common Interview Questions for Product Marketing Lead
How would you develop a go-to-market strategy for a new product at BRM?

To develop a go-to-market strategy at BRM, I would first conduct thorough market research to identify target personas and pain points. Next, I would collaborate with engineering and sales teams to align on product features and benefits, and finally, craft messaging and launch plans that resonate with our audience.

Join Rise to see the full answer
Can you provide an example of successful product positioning you've led in the past?

Yes! In a previous role, I conducted competitive analysis to identify our unique selling propositions. I crafted targeted messaging that distinctly highlighted these differentiators, which led to a successful product launch and increased market awareness.

Join Rise to see the full answer
What analytical tools do you use for market insights and customer segmentation?

I typically use tools like Google Analytics, HubSpot, and ZoomInfo for gathering market insights. Data visualization tools also aid in segmenting customers effectively and deriving actionable insights that guide marketing strategies.

Join Rise to see the full answer
How do you ensure that your messaging resonates with target audiences?

To ensure my messaging resonates, I prioritize understanding the target audience through customer feedback and insights. I iterate on the messaging based on testing and adapting to the preferences and needs of the audience, ensuring clarity and differentiation.

Join Rise to see the full answer
What strategies do you employ for competitive analysis?

I analyze competitors using SWOT analysis to identify strengths, weaknesses, opportunities, and threats. I also track their marketing campaigns and customer feedback to understand their positioning, allowing me to identify our distinct advantages.

Join Rise to see the full answer
Describe your experience creating sales enablement materials.

In my previous roles, I developed personalized sales decks, one-pagers, and FAQs that equipped the sales team with the tools needed to convert leads effectively. I also created case studies and whitepapers that highlight our success stories and product capabilities.

Join Rise to see the full answer
How do you balance strategic planning with the need for quick execution?

I prioritize setting clear objectives and timelines for both strategic planning and execution. Regular check-ins with teams help ensure we stay aligned, enabling us to pivot quickly if necessary while adhering to our overarching strategy.

Join Rise to see the full answer
What role does customer feedback play in your product marketing efforts?

Customer feedback is crucial. I gather insights to shape product development and marketing strategies, ensuring our offerings align with user needs. It's essential for refining messaging and improving product-market fit.

Join Rise to see the full answer
How would you assess the success of a product launch at BRM?

I would assess success through a mix of quantitative metrics such as sales figures, website traffic, and customer acquisition rates, alongside qualitative feedback from customers. Analyzing this data helps me understand the launch's impact on our target markets.

Join Rise to see the full answer
Why do you believe you are the right fit for the Product Marketing Lead role at BRM?

I am deeply passionate about product marketing and have extensive experience in developing successful strategies in fast-paced environments. My entrepreneurial mindset, coupled with a strong analytical background, makes me a great fit for driving innovation and growth at BRM.

Join Rise to see the full answer
Similar Jobs
Photo of the Rise User
Posted 6 days ago
Customer-Centric
Mission Driven
Inclusive & Diverse
Growth & Learning
Transparent & Candid
Halliday Remote No location specified
Posted 11 days ago
Photo of the Rise User
Posted 12 days ago
B By BRM
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 23, 2024

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!