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Manager, Paid Social

Bounteous x Accolite makes the future faster for the world's most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by Co-Innovation, our proven methodology of collaborative partnership.  


Bounteous x Accolite brings together 5000+ employees spanning North America, APAC, and EMEA, and partnerships with leading technology providers. Through advanced digital engineering, technology solutions, and data-driven digital experiences, we create exceptional and efficient business impact and help our clients win. 


A successful Paid Social Media Manager should be an effective communicator capable of working in a collaborative, client-facing environment. This role collaborates with Media Strategy and other disciplines to effectively activate paid social campaigns across Meta, TikTok, Reddit, LinkedIn, Snap, Pinterest, and more. The ideal candidate will have experience working across the paid social landscape and be a savvy subject matter expert on dynamic client-facing teams.



Role and Responsibilities
  • Drive business revenue and growth for BxA clients through paid social. Understand client goals and work to exceed KPIs through tactical strategies, campaign optimization, and analysis of campaign performance
  • End-to-end paid social campaign execution and strategy: Traffic, QA, launch, optimize, pace, and report on campaigns.
  • Define target audiences and segment audience lists
  • Stay current on platforms and proactively identify new client opportunities, such as A/B tests, variant tests, beta tests, etc.
  • Advise on best practices for creative ad executions and provide specs and guidance for creative partners
  • Define targeting and budgets based on pacing performance
  • Maintains budget pacing and quality assurance of all managed campaign activities; ensures the consistency of campaign targeting, measurement, ad copy, and audience design deliverables.
  • Build reports using Excel and PowerPoint, present findings to internal stakeholders and clients
  • Maintain knowledge of paid social media best practices acquire certifications for paid social platforms
  • Contributes to tactical thinking for project success that addresses business needs, user needs, and best practices
  • Participates in and contributes to discovery activities with oversight from Leads/Directors.​ Demonstrates the ability to turn discovery and other research findings into insights, cohesive tactical plans, and performance-based optimizations.​
  • Serves as a reliable, informed point of contact and works closely with other media team members to support developing and producing media plans, reports, and other deliverables.
  • ​Articulately and confidently presents work to internal teams and clients.​​
  • Assist with other areas of digital marketing as required


Preferred Qualifications
  • Agency experience required
  • 5+ years experience working in, but not limited to, Meta Ads Manager, Linkedin Campaign Manager, TikTok Ads
  • 3 years of experience independently managing digital media campaigns
  • 3 years of experience managing independently managing campaign budgets
  • Familiarity with the digital media landscape, including but not limited to paid search, programmatic, CDPs, reporting, and analytics tools
  • Experience collaborating with both internal and external resources to develop strategies that meet department goals within budget and established timelines
  • Comfortable speaking and presenting to internal stakeholders and clients
  • Experience in diagnosing, isolating, and resolving complex issues and recommending and implementing strategies to resolve problems
  • Ability to perform business analysis and project management tasks
  • Comfortable working within project management tools like Jira, Monday, Asana, Smartsheet, etc.
  • Highly skilled in Excel


$85,000 - $110,000 a year

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Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.


Bounteous x Accolite is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous x Accolite. Bounteous x Accolite does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.


In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous x Accolite community.


Bounteous x Accolite is willing to sponsor eligible candidates for employment visas.


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What You Should Know About Manager, Paid Social, Bounteous

Are you ready to take the helm as a Manager of Paid Social at Bounteous x Accolite? Here’s your chance to join a vibrant team crafting innovative strategies for some of the world's most ambitious brands. At Bounteous x Accolite, we blend cutting-edge digital engineering with unparalleled marketing expertise to create effective and engaging paid social campaigns across platforms like Meta, TikTok, Reddit, LinkedIn, Snap, and Pinterest. In this role, you’ll spearhead strategies that drive business revenue and growth for our clients while collaborating closely with cutting-edge minds and fostering a client-facing environment. Your keen understanding of the paid social landscape will shine as you execute end-to-end campaign strategies—from initial traffic considerations to precise budget management. You’ll play a crucial role in defining target audiences and recommending creative executions that resonate. With your analytics prowess, you’ll continually optimize campaigns, ensure quality assurance, and translate findings into actionable insights. Plus, with 5+ years in digital marketing, especially with Meta Ads Manager and LinkedIn Campaign Manager, you’ll bring valuable experience to the table that elevates our clients' success. Your ability to present work confidently and effectively will be instrumental as you share insights with stakeholders, guiding them towards solutions that exceed expectations. So, if you’re passionate about paid social and ready to unleash your expertise with Bounteous x Accolite, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Manager, Paid Social Role at Bounteous
What are the main responsibilities of a Manager of Paid Social at Bounteous x Accolite?

The Manager of Paid Social at Bounteous x Accolite is responsible for driving business revenue through strategic paid social campaigns. This includes end-to-end campaign execution, audience targeting, performance analysis, and collaboration with creative teams. Additionally, the role involves recommending best practices and identifying new opportunities to optimize client outcomes.

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What qualifications are needed for the Manager of Paid Social position at Bounteous x Accolite?

To be considered for the Manager of Paid Social role at Bounteous x Accolite, candidates should have at least 5 years of experience in digital marketing, specifically with platforms such as Meta Ads Manager and LinkedIn Campaign Manager. Familiarity with audience segmentation, budget management, and a strong analytical skillset is essential. Agency experience is highly preferred.

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How does Bounteous x Accolite foster collaboration among media teams?

At Bounteous x Accolite, collaboration is key to success. The Manager of Paid Social works closely with media strategy teams and other disciplines to develop cohesive media plans and reports. Regular engagements and clear communication channels ensure that all team members contribute effectively towards shared goals.

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What tools does a Manager of Paid Social use at Bounteous x Accolite?

A Manager of Paid Social at Bounteous x Accolite uses various tools, including Excel for reporting, and project management platforms like Jira, Monday, and Asana for task organization. Familiarity with analytics tools is also beneficial for performance analysis and optimization.

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What is the salary range for a Manager of Paid Social at Bounteous x Accolite?

The salary range for a Manager of Paid Social at Bounteous x Accolite is between $85,000 and $110,000 annually. This competitive compensation reflects the skills and experience required for the role, along with opportunities for growth within the company.

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Common Interview Questions for Manager, Paid Social
Can you describe your experience with managing paid social campaigns?

When answering this question, focus on specific campaigns you've handled, detailing the platforms used, your role in strategy development, and the outcomes achieved. Highlight your analytical skills and ability to optimize campaigns based on performance data.

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How do you define and segment target audiences for paid social campaigns?

Discuss your approach to audience segmentation, including demographic, behavioral, and psychographic factors. Provide examples of how targeted messaging has improved campaign performance and engagement rates, demonstrating your strategic thinking.

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What metrics do you consider most important when evaluating a paid social campaign's success?

A strong answer will include key performance indicators like ROI, click-through rates, conversion rates, and audience engagement levels. Explain why these metrics matter and how they influence your future campaign strategies.

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How do you keep up with the latest trends and changes in social media advertising?

Explain your strategies for staying informed, such as following industry leaders, participating in webinars, and attending relevant conferences. Emphasize your proactive attitude in adapting to new trends and incorporating them into your campaigns.

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Can you explain a time when you faced challenges in a campaign and how you overcame them?

Use the STAR method (Situation, Task, Action, Result) to structure your answer. Provide a specific example, delineating the problem, your analysis, the steps you took to resolve it, and the outcome that followed.

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How do you collaborate with creative teams for ad executions?

Discuss your process for working with creative teams, highlighting communication, and feedback mechanisms. Share how you ensure that ad creatives align with campaign goals and resonate with the target audience.

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What tools do you use for reporting and documentation in paid social marketing?

Mention specific tools such as Excel for data analysis and PowerPoint for presentation purposes. Discuss how these tools aid in performance tracking and reporting to stakeholders.

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What strategies do you use for budget management in paid social campaigns?

Describe your approach to budget allocation, pacing, and ensuring maximum ROI. Provide an example of a budget strategy you've implemented successfully in previous campaigns.

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How do you handle feedback from clients regarding campaign performance?

Explain your approach to receiving feedback—how you listen, analyze, and adapt. Emphasize your commitment to client satisfaction and continuous improvement in campaign delivery.

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What makes you passionate about paid social media marketing?

Share your enthusiasm for the ever-evolving landscape of social media marketing. Discuss how your passion drives your strategic thinking and how you enjoy creating impactful campaigns that engage audiences.

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Representing Bounteous x Accolite: Crafting digital solutions for today's challenges and tomorrow's opportunities.

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Full-time, remote
DATE POSTED
December 10, 2024

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