Demand Gen Manager - Enterprise ABM, USA, Remote

As the Demand Generation Manager - Enterprise ABM at Fundraise Up, your primary responsibilities will include implementing Account-Based Marketing (ABM) campaigns, managing demand generation initiatives such as webinars and paid media campaigns, and collaborating with the content and creative teams to create targeted marketing materials. Your role is crucial in driving engagement and qualified lead generation among high-value accounts, which will have a direct impact on our enterprise marketing success.

To be considered for the Demand Generation Manager - Enterprise ABM role at Fundraise Up, candidates should possess a minimum of five years of experience in demand generation, ABM, or related marketing fields. A strong understanding of ABM strategies and experience in managing multi-channel campaigns, including webinars and paid ads, is essential. Proficiency in utilizing marketing automation platforms and CRM tools is also required, as well as strong analytical skills to assess campaign performance and optimize future strategies.

Key skills for success as a Demand Generation Manager - Enterprise ABM at Fundraise Up include exceptional teamwork and communication abilities, enabling effective collaboration with cross-functional teams. Strong organizational skills are vital for managing multiple projects simultaneously, while a proactive mindset to identify challenges and opportunities is crucial for continuous improvement. Additionally, expertise in analyzing campaign data and drawing actionable insights will be pivotal in driving successful marketing efforts.

Fundraise Up's demand generation strategy prioritizes targeted ABM campaigns that cater specifically to the needs of non-profit organizations. This involves creating personalized content and outreach techniques that resonate with high-value accounts, leveraging multi-channel strategies for broader engagement. By closely monitoring campaign performance through various metrics, the approach focuses on generating qualified leads and enhancing brand presence within the non-profit sector.

As a Demand Generation Manager - Enterprise ABM at Fundraise Up, you will enjoy a competitive benefits package that includes 15 days of vacation, 7 company holidays, and additional floating holidays. You'll have a 401(k) plan with company matching, fully covered health insurance for you and your dependents, and paid parental leave. Plus, you’ll appreciate remote working flexibility, allowing for a healthy work-life balance.

In my previous roles, I've successfully implemented ABM strategies that involved identifying key target accounts, creating personalized content tailored to each account's needs, and executing multi-channel marketing campaigns. By utilizing tools like HubSpot and Salesforce, I tracked performance and adjusted our approach based on data-driven insights, resulting in improved engagement and conversion rates.

Effectiveness of demand generation campaigns can be measured through key performance indicators such as lead conversion rates, engagement metrics, and overall ROI. For example, I monitor metrics like website traffic, attendance at webinars, and the number of qualified leads generated. Regular analysis helps to iterate and optimize future campaigns effectively.

One successful multichannel campaign I led targeted enterprise clients for a product launch. We used email sequences, social media ads, and a series of informative webinars to engage our audience. By monitoring engagement metrics, we could optimize our outreach and achieved a 40% increase in qualified leads generated, exceeding our initial targets.

Prioritization in a fast-paced setting begins with setting clear goals and deadlines. I use project management tools to categorize tasks by urgency and impact, allowing me to allocate my time efficiently. Regular check-ins ensure that I remain flexible and can pivot as needed while still meeting project deliverables.

My preferred tools for managing demand generation include Marketing Automation Platforms like HubSpot for campaign management, alongside CRM systems like Salesforce for tracking engagement and performance. I also find analytics tools essential for measuring success and deriving insights from data to refine future campaigns.

Ensuring cross-functional collaboration is key to successful campaigns. I facilitate regular meetings with teams from sales, content, and creative departments to align our objectives and share updates. By fostering open communication and utilizing project management tools, we can all stay synchronized and work towards common goals.

One challenge I faced was implementing a new marketing automation tool that initially disrupted our processes. To overcome this, I coordinated with the vendor for training sessions and created a resource guide for our team. This led to a smoother transition and ultimately improved our campaign efficiency over time.

I stay updated with demand generation trends by regularly attending industry conferences, participating in webinars, and subscribing to key marketing publications and blogs. Engaging with professional networks on platforms like LinkedIn also allows me to exchange insights and learn from peers in the field.

My approach to generating leads through webinars involves thorough pre-event marketing, including targeted invitations and social media promotions. During the event, I focus on delivering valuable content and interactive discussions. Afterward, I ensure follow-up communications to nurture leads generated during the session.

I believe my extensive experience in demand generation, particularly in ABM strategies tailored for enterprise clients, makes me a strong candidate for this role. Coupled with my analytical mindset and ability to manage cross-functional teams, I am eager to contribute to Fundraise Up's mission of revolutionizing fundraising for non-profits.