Head of Marketing

About Halliday

Halliday is the commerce automation network for modular chains. We are a young, venture-backed fintech startup helping to bring Web3 to users and enterprises around the world.

With Halliday, developers can accept payments from any blockchain token, with settlements in the token of their choice. Developers no longer need to keep up with the countless chains and VMs launched, saving thousands of hours of research and integration. Commerce automation provides instant access to any onchain currency, streamlining payments across dapps and ecosystems.

Our team brings deep expertise from leading global institutions and is backed by top-tier investors.

About the role

As the Head of Marketing, you’ll own the strategy and execution of our marketing efforts, positioning us as a thought leader and innovator in the blockchain and fintech space.

This is an exciting opportunity to lead the charge in driving brand awareness, user engagement, and market penetration across multiple channels. You’ll be responsible for large-scale brand activations, thought leadership initiatives, and content creation that speaks directly to developers, enterprises, and the broader crypto community.

In this role, you’ll collaborate closely with cross-functional teams, including Product, Engineering, and Sales, to build a compelling marketing engine that accelerates our growth and strengthens our presence within the crypto industry.

What you’ll be doing

• Lead Growth Marketing Initiatives: Define and execute a comprehensive marketing strategy that positions Halliday as a thought leader in the blockchain and fintech sectors, focusing on both brand building and user acquisition.

• Plan and Execute Industry Activations: Drive large-scale marketing activations at key Web3 and blockchain events (conferences, hackathons, developer summits) to elevate Halliday’s brand presence and establish us as an industry innovator.

• Develop Compelling Content: Create and oversee the development of high-quality, technically informed content that showcases Halliday’s unique value proposition to developers, enterprises, and crypto enthusiasts.

• Collaborate Across Teams: Work closely with Product, Engineering, and Sales teams to craft marketing materials that simplify complex technical concepts and demonstrate our solutions’ value.

• Manage External Communications: Oversee Halliday’s external communications across various channels, including blogs, social media, email marketing, and event marketing, while maintaining brand consistency and voice.

• Build Partnerships & Influence: Cultivate strong relationships with industry partners, influencers, and thought leaders to amplify Halliday’s reach and visibility within the crypto community.

• Analyze & Optimize Marketing Performance: Monitor and analyze the performance of marketing campaigns, using data insights to continually refine strategies and improve ROI.

• Coordinate Industry Engagement: Lead Halliday’s participation in key Web3 and blockchain events, ensuring we maintain a strong, consistent presence and engage meaningfully with the crypto community.

What we’re looking for 

• Versatile Marketing Leader: A generalist marketer with expertise in growth marketing, brand building, and establishing thought leadership within the blockchain and fintech space.

• Blockchain & Fintech Expertise: Significant experience in marketing for blockchain, cryptocurrency, or fintech companies, with a deep understanding of Web3 technologies and trends.

• Event Marketing Experience: Proven ability to plan and execute impactful marketing activations at major industry events, conferences, and summits, building strong brand presence and engagement.

• Content & Communication Skills: Strong written and verbal communication skills, with experience crafting content that resonates with both technical and non-technical audiences.

• Startup Mentality: Experience working in fast-paced, startup environments, with the ability to manage multiple projects and priorities while maintaining a high level of creativity and execution.

• Data-Driven & Results-Oriented: A results-driven mindset, with experience in using data and insights to optimize marketing performance and drive measurable results.

Why Work at Halliday?

• Autonomy & Impact: A high-impact role with significant autonomy to shape the future of Halliday’s marketing strategy and build out the next generation of blockchain infrastructure.

• Competitive Compensation: A competitive salary, unlimited PTO, and a flexible, friendly work environment.

• Visa Sponsorship: For international candidates, we offer visa sponsorship to join our global team.