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Senior Product Marketing Manager (Fractional, Remote in AU)

Company Description

Who hasn't felt frustrated by the tedious process of paying for work expenses upfront and waiting to be reimbursed? Have you ever thought, "there must be a better way"?

We thought so, too. At Budgetly, we’re transforming how businesses handle expenses. Our platform enables finance teams to go paperless and empowers employees to spend where and when they need to, making business expenses easier for everyone.

 

Job Description

This role is our first Product Marketing hire and is suited to an entrepreneurial individual with the desire to be a part of an early stage startup. Reporting into our Head of Product, you’ll collaborate with Marketing and Sales teams to effectively communicate the Budgetly product to prospects and customers.

Some of the main responsibilities you’ll have:

  • Lead cross-functional efforts to develop go-to-market (GTM) strategies and drive product adoption.
  • Craft differentiated messaging and deliverables to support product launches.
  • Manage and refine launch processes, including communications strategies and internal training.
  • Partner with Sales and Marketing to create campaigns for lead nurturing, pipeline acceleration, and retention.

 

This role is initially 4 hours per week for equity only.

 

Qualifications

  • Proven success in product marketing within B2B SaaS, FinTech experience would be a plus
  • Demonstrated experience in launching products and driving adoption
  • Exceptional communication and collaboration skills
  • Strong analytical abilities with a focus on continuous improvement
  • Ability to translate complex ideas into concise, impactful messaging
  • Ability to work autonomously and in a remote setting 

 

Additional Information

Working at Budgetly

Our culture is guided by trust, respect, ownership and collaboration. Our four core values - Embrace Change, Carte Blanche, Find Wisdom in Data, and We All ‘Own It’- are key to who we are and are woven into everything we do, from how we hire to how we recognise our team members. 

Some of our benefits:

  • We’re fully remote so you can work anywhere in Australia 
  • 5 weeks holiday and flexible working - we believe in balance 
  • Monthly “Wellness Budget” to help you stay healthy, mentally & physically
  • ESOP for all employees, we really do all “own it”

More about us 

Budgetly is a fast-growing Australian based fintech start-up that operates on a fully remote basis. We are a team of experienced entrepreneurs and operators that have built rapid-growth products and SaaS companies, and together we believe in helping companies create a great employee experience.

To learn more about us and our products, please visit budgetly.com.au. 

How to apply?

To start your application with us, please submit your CV. If you'd like to add a Cover Letter, we're interested in learning about your experiences or career journey that your CV doesn't capture. Please also note that due to the nature of our business, we conduct background checks as part of our hiring process.

We welcome applications from all backgrounds, abilities, and identities. We value diversity and believe that it enhances our creativity, innovation, and overall success. Join us in creating a workplace where everyone can thrive.

What You Should Know About Senior Product Marketing Manager (Fractional, Remote in AU), Budgetly

Are you ready to step into an exciting role as a Senior Product Marketing Manager at Budgetly? This opportunity is perfect for someone who is entrepreneurial and eager to join an innovative startup that’s reinventing expense management in business. At Budgetly, you’ll be the first Product Marketing hire, collaborating closely with our Head of Product, Marketing, and Sales teams to present our cutting-edge platform to prospects and customers. Your main responsibilities will include developing go-to-market strategies that drive product adoption and creating engaging messaging for product launches that resonate with our audience. You’ll also get to manage launch processes, crafting communication strategies and providing essential training to our team. As a fully remote role, you’ll have the flexibility to work from anywhere in Australia, initially committing just 4 hours a week in exchange for equity. Ideally, you have a strong background in product marketing, particularly in B2B SaaS, and are skilled at communicating complex ideas clearly. At Budgetly, we prioritize trust, collaboration, and creating a welcoming workplace for all. With us, you’ll enjoy 5 weeks of holiday, a monthly wellness budget, and employee stock options, making us a fantastic place for innovative thinkers like you. If you're ready to embrace change and help us craft a phenomenal employee experience, we can't wait to see your application!

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager (Fractional, Remote in AU) Role at Budgetly
What are the main responsibilities of a Senior Product Marketing Manager at Budgetly?

As a Senior Product Marketing Manager at Budgetly, your primary responsibilities will include leading cross-functional teams to create go-to-market strategies that drive product adoption. You will craft unique messaging and produce deliverables for product launches, manage and refine communications strategies, and work alongside the Sales and Marketing teams to develop effective campaigns aimed at nurturing leads and improving retention.

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What qualifications are required for the Senior Product Marketing Manager position at Budgetly?

To be considered for the Senior Product Marketing Manager role at Budgetly, you should have a proven track record in product marketing, especially within the B2B SaaS sector. While FinTech experience is a bonus, the key qualifications include strong analytical skills, an ability to convey complex concepts into clear messaging, and exceptional collaboration skills.

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Is the Senior Product Marketing Manager position at Budgetly remote and flexible?

Yes, the Senior Product Marketing Manager position at Budgetly is fully remote, allowing you to work from anywhere in Australia. The role also offers flexible working hours, which is perfect for maintaining work-life balance.

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What is the compensation structure for the Senior Product Marketing Manager role at Budgetly?

The Senior Product Marketing Manager role at Budgetly begins with an initial commitment of 4 hours per week, compensated solely with equity. This structure reflects Budgetly's unique startup approach, emphasizing shared ownership and investment in the company's success.

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What is the company culture like at Budgetly for a Senior Product Marketing Manager?

Budgetly's culture is built on trust, respect, and collaboration. The core values include embracing change, ownership, and data-driven decision-making. As a Senior Product Marketing Manager, you’ll be part of an innovative and supportive team that values diverse backgrounds and fosters an inclusive workplace.

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Common Interview Questions for Senior Product Marketing Manager (Fractional, Remote in AU)
Can you describe your experience with product marketing in a B2B SaaS environment?

In your response, highlight specific projects where you developed go-to-market strategies, executed successful product launches, and demonstrated your understanding of market trends and user needs. Use examples to illustrate your impact on product adoption and customer engagement.

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How do you approach creating messaging for a new product launch?

Discuss your process for researching the target audience, identifying key benefits, and outlining the unique selling propositions. Mention any tools or methods you use to ensure your messaging resonates with potential customers and supports sales objectives.

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What strategies have you implemented to drive user adoption?

Share specific examples of campaigns or initiatives you led that resulted in increased user adoption. Highlight any metrics or KPIs that demonstrate success and explain how you adjusted strategies based on feedback or performance data.

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How do you evaluate the success of a product marketing campaign?

Discuss the key performance indicators (KPIs) you use to measure success, such as lead conversion rates, user engagement, or customer satisfaction. Explain how you gather data, analyze results, and make recommendations for future campaigns based on your findings.

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Can you give an example of a challenging launch you managed?

Choose an example that showcases your problem-solving skills and ability to work under pressure. Discuss the challenges you faced, the solutions you implemented, and the overall outcome, emphasizing your role in guiding the team through the process.

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How do you ensure alignment between marketing, sales, and product teams?

Talk about your communication strategies, including regular meetings, collaborative tools, and shared goals. Emphasize the importance of feedback loops and how you foster collaboration to achieve a unified approach to product marketing.

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What tools or software have you found most effective in product marketing?

Share your experience with various tools, such as CRM systems, analytics platforms, and marketing automation tools. Discuss how these tools have enhanced your efficiency and effectiveness in managing marketing campaigns.

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How do you stay informed about trends and changes in the fintech space?

Demonstrate your commitment to continuous learning by mentioning specific resources, such as industry publications, webinars, podcasts, or networking events. Explain how staying updated helps you bring innovative ideas to your role.

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Can you describe your process for collaborating with cross-functional teams?

Highlight your approach to initiating collaboration, respecting different perspectives, and keeping communication transparent. Discuss any frameworks or practices you use to ensure that everyone stays aligned and engaged throughout the project.

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What makes you passionate about product marketing, specifically in a startup environment like Budgetly?

Express your enthusiasm for the dynamic nature of startups, the opportunity to make a significant impact, and the chance to innovate. Share personal anecdotes or contributions you hope to make at Budgetly to illustrate your passion.

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Part-time, remote
DATE POSTED
January 9, 2025

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