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Product Manager, Platform Expansion

Join Revive Media to help advertisers across the country scale their localized Connected TV advertising. Our business is growing rapidly and we’re in the midst of transforming from a services agency to a product-led business with our new native platform. This new platform is currently used internally and will need support to drive adoption across the organization before pivoting to sell it more broadly in the future.

We are a small, remote-first team of high-performing professionals with diverse backgrounds located across many time zones, including North America, Europe, and Asia. We prioritize asynchronous communication and documentation but come together as a team to solve hard problems.

Position Overview

As the Platform Expansion Product Manager you will be responsible for integrating new ad channels throughout the Revive offering. By partnering with Account Strategy, Business Development, and Media Operations you will own the roadmap that enables our team to sell and operationalize ad products. This ad platform expansion is key to our growth plans in 2025 and you will play a critical role in our success.

The ideal candidate is a hands on PM that gets in the weeds with engineers while also acting strategically to help make business decisions. You have deep experience managing integrations and working directly with those partners to continually improve your product. Additionally, you must be comfortable managing large cross-team product rollouts.

Responsibilities

  • Product Requirements: Define and document product features through wireframes, specifications, and requirements.
  • Integration Research and Scoping: Lead the review of partner API documentation and gap analysis as well identifying new opportunities across the ad tech space.
  • Product Development: Work with engineering, design, and key stakeholders to ensure timely development of new features.
  • Go-To-Market Product Launch: Partner with sales, marketing and operations to rollout new capabilities, provide training and documentation, and continually grow product usage.
  • Product Roadmap: Support the creation and maintenance of product roadmaps, ensuring alignment with business goals and user needs.
  • Quality Assurance: Contribute to quality assurance efforts to ensure products meet quality standards and customer expectations.
  • Product Support: Own the support of platform integrations and related product support issue management.

What to expect in your first 90 days

Month 1 - Get your bearings

  • Shadow Revive product team members to learn how they accomplish their day-to-day work
  • Learn how our software, tools, and business processes work by completing training sessions and responding to internal support inquiries
  • Get ad platform certified (Amazon, DV360, etc)

Month 2 - Dive into the backlog

  • Collaborate with the product and engineering team to begin work on the next platform integration
  • Take over live integration support requests and triage.
  • Become familiar with more advanced advertising concepts and Revive’s differentiation in the market

Month 3 - Product roadmap ownership

  • Partner with product leadership to take ownership of the platform expansion backlog
  • Collaborate closely with teammates to identify and address process improvements for product and engineering team efficiency
  • 4+ years of software and integration product management
  • Experience with remote and multi-national teams
  • Experience reviewing and analyzing API documentation
  • Experience leading cross-functional product rollouts
  • The communication skills necessary to translate between user needs and technical realities of building complex tools
  • Detail oriented with an instinct for creating intuitive user experiences to solve complex customer problems
  • Willingness to learn and adapt in a fast-paced product development environment
  • Ability to make decisions independently and collaborate where necessary
  • Experience in ad tech or knowledge of the digital advertising market is helpful but not required
  • Experience with project management tools such as Jira or Azure DevOps
  • Experience with wireframing and design tools such as Balsamiq, Figma, Miro, etc
  • Comprehensive healthcare including medical, vision & dental benefits covered at 100% for employees and 50% for dependents
  • We're fully Remote and offer a remote working stipend
  • Flexible PTO - take what you need, when you need
  • Coffee or Tea Subscription
  • Monthly 3 day weekend

Revive Media provides the wage it reasonably and in good faith expects to pay for all remote roles and as otherwise required by applicable law. The expected annual base pay for this role is $130,000 - $150,000. Actual compensation may vary within the listed range based on a wide array of factors including, but not limited to, skill set, experience, and specific geographic location. The range listed is just one component of our total compensation package for employees and does not include equity and variable pay.

Revive Media is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We assess all qualified candidates on the basis of skill, experience and talent.

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What You Should Know About Product Manager, Platform Expansion, Revive Media

Revive Media is on an exciting journey, and we want you to join us as our new Product Manager for Platform Expansion! This role is perfect for someone who loves to dive deep into product management while keeping an eye on the strategic goals. You will play a vital part in helping our team grow and maximize the potential of our newly developed native advertising platform. Your mission will be to integrate new ad channels seamlessly and ensure our product becomes a pivotal part of our offerings. You'll collaborate with an amazing remote team spread across various time zones, tackling challenges together while valuing everyone's insights and contributions. We’re looking for a hands-on Product Manager who thrives in a fast-paced environment and enjoys working closely with engineers and stakeholders alike. You’ll be in charge of defining product requirements, leading integration research, and spearheading product launches that align with our ambitious growth plans for 2025. Expect to develop and maintain a product roadmap, ensure quality assurance, and take ownership of platform integrations. If you have a passion for creating intuitive user experiences and facilitating cross-functional communication, we want to hear from you! Join us and let’s revolutionize Connected TV advertising together, while enjoying a flexible, fully remote work culture that promotes growth and well-being.

Frequently Asked Questions (FAQs) for Product Manager, Platform Expansion Role at Revive Media
What are the main responsibilities of a Product Manager, Platform Expansion at Revive Media?

As a Product Manager, Platform Expansion at Revive Media, your main responsibilities include defining and documenting product features, leading the review of partner API documentation, spearheading product development with engineering teams, and collaborating with sales and marketing for product launches. You'll also maintain product roadmaps aligned with business goals, contribute to quality assurance, and manage platform integrations and support issues.

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What qualifications do I need to apply for the Product Manager, Platform Expansion position at Revive Media?

To be considered for the Product Manager, Platform Expansion position at Revive Media, applicants should have 4+ years of experience in software and integration product management, experience with remote and global teams, knowledge in reviewing API documentation, and proven ability to lead product rollouts. Familiarity with tools like Jira or Azure DevOps, and wireframing tools such as Figma, Balsamiq, or Miro, will also be beneficial.

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What is the expected salary range for the Product Manager, Platform Expansion role at Revive Media?

The expected annual base pay for the Product Manager, Platform Expansion role at Revive Media is between $130,000 and $150,000. Actual compensation may vary based on skills, experience, and location, and this salary range is part of a broader total compensation package that includes benefits and possible equity.

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What does a typical first 90 days look like for the Product Manager, Platform Expansion at Revive Media?

In the first month, you'll shadow team members to understand workflows and complete training. By the second month, you'll dive into integration tasks and support requests. By month three, you will take ownership of the platform expansion backlog and work closely with leadership to identify process improvements. This structured onboarding will help you integrate smoothly into the Revive Media team.

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Is experience in ad tech necessary for the Product Manager, Platform Expansion position at Revive Media?

While experience in ad tech is beneficial for the Product Manager, Platform Expansion role at Revive Media, it is not mandatory. Strong product management skills, a strategic mindset, and the ability to work cross-functionally are critical requirements, and a willingness to learn about the digital advertising market will also be valued.

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Common Interview Questions for Product Manager, Platform Expansion
How do you prioritize features in the product roadmap as a Product Manager?

When prioritizing features in the product roadmap, it's crucial to align them with strategic business goals and user needs. Gather input from stakeholders, analyze market trends, and consider the impact on the customer experience. Utilizing frameworks like the MoSCoW method can also help structure priorities effectively.

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Can you describe a challenging project you've managed and how you overcame obstacles?

In a challenging project, I faced resource allocation issues that threatened deadlines. I tackled this by reassessing priorities, realigning team efforts, and enhancing communication with stakeholders. Transparency helped manage expectations and led to a stronger collaborative effort to meet project goals.

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What strategies do you use to manage cross-functional teams effectively?

Effective management of cross-functional teams involves fostering open communication and establishing clear roles and responsibilities. I recommend regular check-ins, utilizing project management tools for visibility, and promoting a culture of feedback to ensure everyone is aligned and moving towards common objectives.

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How do you approach user feedback in product development?

User feedback is invaluable in product development. I advocate for a structured approach: capturing feedback systematically through surveys and usability tests, analyzing the data for trends, and integrating actionable insights into the product roadmap to enhance user experience.

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Describe your experience with API integrations and how it applies to this role.

I have extensive experience working with API integrations, including reviewing documentation and assessing compatibility. This knowledge applies directly to the Product Manager role at Revive Media, where I will evaluate partner APIs and identify integration opportunities to enhance our platform's capabilities.

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What is your understanding of the ad tech landscape and its challenges?

The ad tech landscape is dynamic and faces challenges such as data privacy regulations, ad fraud, and shifting consumer behaviors. Understanding these factors is essential for effectively managing products in this space and ensuring that our platform meets industry standards while fulfilling user needs.

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How do you ensure timely development of new features?

To ensure timely development of new features, I maintain close collaboration with engineering teams, establish clear timelines, and follow agile methodologies. I ensure that responsibilities are well defined and prioritize continuous communication to address any potential blockers quickly.

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Can you explain how you would conduct quality assurance for a new product feature?

Conducting quality assurance involves creating comprehensive test cases, performing thorough testing across different scenarios, and ensuring adherence to quality standards. I would also involve users in beta testing to gather real-world feedback, allowing for any necessary adjustments before full rollout.

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What tools do you find most effective in product management?

I find tools like Jira for project management, Figma for wireframing, and Trello for task tracking to be extremely effective in product management. These tools help streamline collaboration, maintain visibility on progress, and foster team accountability while organizing workflows.

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How do you handle conflicts within your team?

I approach conflicts within the team with open communication and a focus on resolution. I encourage the parties involved to voice their perspectives, facilitate discussions to understand the underlying issues, and guide the team towards a collaborative solution that maintains a positive working environment.

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DATE POSTED
December 27, 2024

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