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Business Account Executive

Job Description:

At Sparklight and our Cable One family of brands, we keep our customers and associates connected to what matters most. For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.  

Sparklight's Business Account Executives play an important role in their community by developing meaningful relationships with local businesses. As a Business Account Executive, you will match current and prospective enterprise customers with (Company Name)  services that best fit the needs of their businesses. You will also have the opportunity to network and meet with business leaders in your community. 

Our team also enjoys having fun! You will have the opportunity to participate in community outreach with your team and compete in friendly sales competitions. Our top sellers will win an all expense paid vacation to a tropical location for them and a guest!

What you will do to contribute to the company's success 

  • Presenting and sells B2B telecommunication services to assigned territory.
  • Building and maintaining a healthy sales “funnel” by utilizing cold calling, referral sources, phone contacts, and other creative lead generating techniques.
  • Upgrading existing clients by maintaining relationships and resolving customer issues.
  • Consistently achieving and exceeding monthly sales goals.
  • Other duties and/or responsibilities not specifically set forth above may, however, be assigned as needed. 

Qualifications

  • At least one year of sales experience would set you up for success in this opportunity.
  • A good general understanding of the telecommunications industry and strong community involvement is a plus.
  • Well organized, self-motivated, professional appearance, goal-oriented with a positive attitude.
  • Excellent oral and written communication skills.
  • Requires a valid driver’s license, reliable vehicle, and a good driving record.

Core Competencies  

  • Committed: Values each and every customer, while working hard to keep their business and support our communities.  
  • Helpful: Delivers support in the ways that are most useful to our customers and addresses their needs with expertise, respect, and empathy.  
  • Proactive: Understand what our customers need, and actively works to make their relationship with use seamless, easy, and rewarding.  
  • Personal: Knows our customers well, and tailors our communications and interactions to address their needs and expectations.  

Benefits 

Cable One and our family of brands appreciates the role our associates play to help the company grow, and in return an excellent benefits package is offered to our associates to recognize the importance of their contributions, such as:  

  • Medical, dental, and vision plans – start when you start!  
  • Life insurance (self, spouse, children) 
  • Paid time off (vacation, holiday, and personal/sick days)  
  • 401(k) - 100% company match (match program starts first day of service, up to 5% of eligible compensation)
  • Group Legal plan with Identity Theft Protection 

Additional Perks  

  • Tuition reimbursement (up to $5,250 on 1st year)  
  • Free Cable One services for associates who live in a serviceable area 
  • Annual community support to various organizations across the U.S.  
  • Associate recognition & awards programs 
  • Advancement opportunities  
  • Collaborative work environment  

We’re an Award-Winning Organization! 

  • Forbes’ “America’s Best Midsized Employers” 2021-2023

Our Commitment 

Diversity lies in the communities we serve and among the associates who dedicate themselves to ensure our continued success. Here at Cable One and our family of brands, we believe it is our individual and unique talents, backgrounds and perspectives that, when combined, truly make us an unstoppable force. "Stronger Together" is not just a verbal cue, it is the motto that our associates live by, exemplify, and embody each and every day.  

Cable One and our family of brands is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability. 
 

Pre-hire Processes 

Cable One and our family of brands is committed to keeping our associates and customers safe. Job offers are contingent upon the results of background, drug screening, and reference check. Only after successfully passing these pre-hire clearances are individuals approved for hire and ready to start their successful and rewarding career.  

#LI-SK1

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What You Should Know About Business Account Executive, Cable One

Join the vibrant team at Sparklight as a Business Account Executive in Longview, TX, where you can make a significant impact on local businesses while enjoying a dynamic work environment! At Sparklight, our mission is to keep our customers and associates connected to what matters most. As a Business Account Executive, you will engage with both current and prospective enterprise customers, matching them with the telecommunications services that best suit their business needs. Your role goes beyond sales; you will network with community business leaders, build meaningful relationships, and even have some fun through community outreach activities and friendly sales competitions. If you’re one of our top sellers, you might just win an all-expense-paid vacation to a tropical paradise! You’ll be responsible for presenting B2B telecommunication services, maintaining a healthy sales funnel via cold calling and referrals, and supporting existing clients. The ideal candidate will have sales experience and a passion for the telecommunications industry, while excellent communication skills and a proactive approach are essential. Join our award-winning organization, recognized as one of Forbes’ “America’s Best Midsized Employers” from 2021 to 2023, and enjoy a comprehensive benefits package that values your contributions, including medical, dental, and vision plans that start when you do, along with 401(k) matching and paid time off. Are you ready to thrive with us at Sparklight?

Frequently Asked Questions (FAQs) for Business Account Executive Role at Cable One
What is the role of a Business Account Executive at Sparklight?

As a Business Account Executive at Sparklight, your primary responsibility is to present and sell B2B telecommunication services to businesses within your assigned territory. You'll build a healthy sales pipeline through cold calling and networking, and maintain relationships with existing customers to help them upgrade their services and resolve any issues.

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What qualifications are needed for the Business Account Executive position at Sparklight?

To be successful as a Business Account Executive at Sparklight, you should have at least one year of sales experience, preferably within the telecommunications industry. Additionally, strong communication skills, organization, and a positive attitude are vital, along with a valid driver's license and a reliable vehicle.

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What benefits do Business Account Executives at Sparklight receive?

Business Account Executives at Sparklight enjoy a fantastic benefits package, including medical, dental, and vision plans, life insurance, 401(k) matches, and paid time off. Additional perks include tuition reimbursement, free cable services for associates in service areas, and opportunities for recognition and career advancement.

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How does Sparklight support community involvement for Business Account Executives?

Sparklight encourages Business Account Executives to engage actively in community outreach. You will have the chance to participate in initiatives that benefit local organizations, fostering meaningful connections and showcasing how Sparklight values community support.

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What does the sales process look like for a Business Account Executive at Sparklight?

The sales process for a Business Account Executive at Sparklight involves building relationships, diagnosing client needs, and presenting tailored telecommunication solutions. You'll utilize various lead generation techniques, manage a sales funnel, and consistently work toward exceeding monthly sales goals.

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Common Interview Questions for Business Account Executive
How do you approach building relationships with potential clients as a Business Account Executive?

When building relationships with potential clients, I focus on understanding their unique needs and challenges. I prioritize active listening and strive to establish trust by being genuine and providing valuable solutions that address their concerns.

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Can you give an example of a time you exceeded your sales targets?

In my previous role, I exceeded my sales targets by 20% by implementing a strategic outreach plan, focusing on referrals, and leveraging social media to connect with potential clients. This proactive approach not only enhanced my visibility but also drove significant engagement.

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What strategies do you use for effective cold calling?

For effective cold calling, I always prepare by researching the company and understanding their industry needs. I develop a script that highlights potential benefits and tailor my pitch to each client. Practicing assertiveness and remaining adaptable during the call also helps establish rapport.

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How do you handle objections from clients?

I handle objections by remaining calm and receptive. I listen carefully to understand the client's concerns and then provide thoughtful responses or examples that reassure them. A constructive discussion often helps turn objections into opportunities.

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What role does teamwork play in your sales approach?

Teamwork is crucial in sales. Collaborating with colleagues allows us to share insights, leverage each other's strengths, and create comprehensive strategies for addressing clients’ needs. Plus, it fosters a supportive environment which motivates everyone to achieve their goals.

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How do you stay motivated during challenging sales periods?

During challenging sales periods, I stay motivated by maintaining a positive outlook, setting daily goals, and celebrating small wins. Engaging with my team and sharing experiences also helps maintain enthusiasm and accountability.

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What is your understanding of the telecommunications industry?

I understand that the telecommunications industry is dynamic and continually evolving with technology advancements. Staying updated on trends like 5G and customer requirements allows me to offer relevant solutions that cater to businesses' connectivity needs.

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Why do you want to join Sparklight as a Business Account Executive?

I am drawn to Sparklight's commitment to community engagement and its exceptional workplace culture. Being able to connect with local businesses and provide them with valuable telecommunication solutions aligns with my career goals and passion for helping others.

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Describe how you prioritize your sales tasks.

I prioritize my sales tasks by assessing the urgency and potential impact of each task. I utilize a digital calendar to organize my daily activities while ensuring I allocate time efficiently for prospecting, follow-ups, and client meetings.

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What technologies do you utilize to enhance your sales performance?

I utilize CRM platforms to track leads and manage relationships effectively. Additionally, I employ communication tools and data analytics to refine my sales tactics and understand client behavior, ultimately aiding in achieving my sales goals.

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DATE POSTED
April 11, 2025

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