Social Media Coordinator

Job No: 542004; 8/08/2024SOCIAL MEDIA COORDINATORCommunication Specialist IIIOffice of Strategic CommunicationsSalary Range: $4,611- $8,342/Monthly (Budgeted Hiring Salary Range $5,000 - $5,500/Monthly)Work Schedule: Full-Time, Monday – Friday, 8:00 a.m. to 5:00 p.m.; Some evenings and weekends for events; Exempt classification.Essential Functions: Under the general direction of the Director, Marketing and Brand Strategy, the Social Media Coordinator will be part of the collaborative Strategic Communications team working to enhance the communications and branding efforts on behalf of Cal State LA. The incumbent will be responsible for the reputation, visibility, and image of Cal State LA, with a specific focus on managing the university’s social media efforts. This includes but is not limited to Facebook, Instagram, X (formally known as Twitter), LinkedIn, YouTube, and Vimeo. The incumbent will manage the university’s Sprout Social account. The Coordinator develops and executes a dynamic social media strategy for the university. The incumbent will support timely social media announcements for high-profile senior leadership communications. The Coordinator will provide daily social listening checks, including tracking any crisis events that may arise. The incumbent will develop weekly reporting of top-performing posts and the overall performance of social channels. The Coordinator will also lead the Social Media Working Group and advise other social media leads on best practices. The Coordinator will be responsible for taking photographs, videos and designing graphics, primarily, but not exclusively for social media. The incumbent will also develop engaging content for web and print collateral.Required Qualifications & Experience: Bachelor's degree or equivalent from an accredited four-year college or university with a degree in marketing, communications, journalism, public relations, or related fields, or similar certified coursework in applicable fields of study. Four years of experience in the field of marketing, public relations, or communications. Must have comprehensive and in-depth knowledge of social media management, communication, public affairs, media and/or marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university of university communication objectives of applicable copyright and other laws pertaining to publications and the news media; comprehensive knowledge of marketing and research techniques and methods; working knowledge of appropriate use of statistical techniques; and broad knowledge of multiple art forms, genres, and creative disciplines. Must have expert networking and interpersonal skills, including strong consultative and persuasive skills to work with internal and external constituents and expert writing, editorial and analytical skills. Must have the ability to understand issues from a broad strategic perspective and translate them into effective communications, effectively manage social media and apply effective social media strategies and techniques, and market story concepts to university officials, media outlets, and internal and external constituent groups. The incumbent must have the ability to use market research to enhance the impact of communication strategies and campaigns. Be self-motivated and well-organized. The incumbent must have a demonstrated interest and/or ability in working in a multicultural/multiethnic environment. A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who may apply for the position.California State University, Los Angeles, as part of the CSU system, is a State of California Employer. As such, the University requires all employees upon date of hire to reside in the State of California. As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.Desired Qualifications: Experience in an academic setting.Closing Date: Review of applications will begin on August 22, 2024, and will continue until the position is filled; however, the position may close when an adequate number of qualified applications are received. A COMPLETED ON-LINE CAL STATE LA EMPLOYMENT APPLICATION IS REQUIRED. RESUMES WILL NOT BE ACCEPTED IN LIEU OF A COMPLETED APPLICATION.The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 revised July 21, 2017, as a condition of employment.In addition to meeting fully its obligations under federal and state law, California State University, Los Angeles is committed to creating a community in which a diverse population can live and work in an atmosphere of tolerance, civility and respect for the rights and sensibilities of each individual. To that end, all qualified individuals will receive equal consideration without regard to economic status, race, ethnicity, color, religion, disability, national origin or cultural background, political views, sex or sexual orientation, gender, or other personal characteristics or beliefs.Candidates must demonstrate ability and/or interest in working in a multicultural/multiethnic environment. Certain positions require fingerprinting. The University actively encourages qualified minorities, women and persons with a disability to apply. Upon request, reasonable accommodation will be provided to individuals with protected disabilities to (a) complete the employment process and (b) perform essential job functions when this does not cause an undue hardship. We are an Equal Opportunity/Title IX Employer.To obtain employment information for the impaired call:TDD Line (323) 343-367024-hour Dial-A-Job Line (323) 343-3678