Job details

Social Media Manager

Company Description

At Raising Cane’s Chicken Fingers® we serve only the best tasting and most craveable chicken finger meals. It’s our ONE LOVE®. Our Crew make it happen, our Culture makes it unique and the Community makes it all worthwhile.  

Every talented Crewmember in our Restaurant Support Office (RSO) is important to our success and a value to our rapidly growing Company. We all work with a sense of purpose and focus on our chicken finger meals, Customers, Crew, Communities and Company Culture. We are constantly striving to Raise the Bar. The future for Raising Cane’s is growth focused and we’re on the path to being one of the top 10 restaurant companies in the United States. 

Job Description

Your Role at Raising Cane’s:

The Social Media Manager will assist the Social Media Senior Manager and Social Media and Influencer team in executing the brand’s strategies across all social media platforms. This role oversees the development of the brand and owner content calendar, including daily updates. They are responsible for owning and posting content across all platforms, regularly reporting on analytics, contributing to content creation, managing daily community interactions, and monitoring trending conversations and brand mentions. Additionally, this role will collaborate with the Creative Services, Customer Relations, Public Relations, Media & Sponsorships, and Brand Marketing teams to support and execute social media marketing campaigns. Availability for late-night and weekend support is required.

Your Impact and Responsibilities:

Manages the daily postings on all social platforms and channels, including BeReal, Facebook, Instagram (Threads), TikTok, Twitter (X), and YouTube
Oversees the creation of the content calendar for the brand and owner channels and owns the posting of all brand social content
Assists with copywriting for the brand social content, including tweets, threads, social captions, and responses
Manages all aspects of community engagement, including monitoring sentiment across posts and engaging with customers across social platforms
Prepares social media reports on a weekly, monthly, and quarterly basis and provides strategic analysis
Identifies and tracks ongoing trends and escalates any potential issues on social media
Identifies user-generated content (UGC) and seeks customer permission to use their images on the brand’s social platforms
Identifies customers for surprise and delight initiatives and manages communication with giveaway winners
Collaborates with the creative team on content capture and creation opportunities, including trending videos, food videos, and other relevant creative needs for social media
Assists the Social Media Senior Manager with requests from local teams, including posts, boosts, and event pages
Routinely updates the brand’s KOMI page and links in social media bios

Qualifications

Requirements for Success:

3+ years of agency or client-side social media management experience
Bachelor’s degree in marketing, advertising, or related field required
Strong curiosity and passion for social media, with proven proficiency in managing platforms such as BeReal, Facebook, Instagram, TikTok, Twitter (X), and YouTube
Familiarity with social media scheduling, analytics, and reporting tools
Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
Self-driven, flexible, collaborative, with the ability to work quickly
Strong written, verbal, and interpersonal communication skills
Able to work effectively and efficiently both independently and collaboratively
Microsoft proficient: Excel, PowerPoint, and Word
Flexibility working weekends, holidays, early mornings, and evenings
Ability to travel up to 25% of time is required

Additional Information

All your information will be kept confidential according to EEO guidelines.

Candidate Privacy Notice

Raising Cane's Glassdoor Company Review

3.9

Raising Cane's DE&I Review

No rating

CEO of Raising Cane's

Todd Graves

Approve of CEO

Average salary estimate

$70000 / YEARLY (est.)

min

max

$60000K

$80000K

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What You Should Know About Social Media Manager, Raising Cane's

At Raising Cane’s Chicken Fingers®, we pride ourselves on serving the best tasting chicken finger meals, embodying our ONE LOVE® philosophy. We’re looking for a passionate Social Media Manager to join our dynamic Crew at our Restaurant Support Office in Plano, TX. This role is all about bringing our brand to life across various social media platforms, where your creativity and strategy will shine! You'll be the mastermind behind our daily content calendar, managing everything from posts to community interaction. If you're someone who thrives in a fast-paced environment and loves connecting with our amazing customers online, this is the perfect place for you. You’ll be responsible for engaging with our community, monitoring brand sentiments, and reporting on analytics to inform our strategies. Your work will directly contribute to our social media marketing campaigns by collaborating with the Creative Services, Brand Marketing, and Public Relations teams. We want someone who lives and breathes social media - someone with 3+ years of hands-on experience and a bachelor's degree in marketing or advertising. Join us at Raising Cane’s, where your skills can help elevate our brand as we aim to become one of the top 10 restaurant companies in the United States. We can’t wait to see how you’ll Raise the Bar with us!

Frequently Asked Questions (FAQs) for Social Media Manager Role at Raising Cane's

What are the responsibilities of a Social Media Manager at Raising Cane's Chicken Fingers?

As the Social Media Manager at Raising Cane's Chicken Fingers, you will be responsible for managing daily postings on all social platforms, creating and overseeing the content calendar, engaging with our community, and preparing social media reports. You'll collaborate closely with various teams to ensure our social media strategies align with our marketing goals.