Director Marketing Effectiveness

You will work together with some of the largest FMCG & Tech Durable companies, helping them to make the right choices for their Media investment strategy. Your insights will influence decisions for some of today’s leading global brands that covers social, digital and traditional media activities both at a tactical and strategic level.  

Client Servicing 

• Work as a part of an international project team that helps FMCG & Tech Durable clients measure, model, optimize and consult on their Media activities
• Use Nielsen tools and methodologies to build answers to business questions from the market data and revenue management analysis
• Convert analysis results into a business-focused and actionable client report
• Provide timely analytic solutions and benefits to client business issues / opportunities by developing strategic initiatives for client
• Oversee the management and conduct of assigned analytic projects including preparation, approval and delivery of proposals, reports and presentations
• Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.
• Coordinate cross-country projects
• Foster relationships at all levels and functions of the client organization to identify opportunities for incremental product / solution sales
• Ensure client service standards are implemented and enhanced as client expectations continue to evolve and change in the market place
• Lead the analytic servicing team with the primary responsibility of expanding our scope of influence with clients across a wider range of products and with greater depth of involvement

Business development:

• Identify areas of business opportunity and growth for the business unit
• Maintain and further foster relationships with senior management of clients
• Develop plans to support the implementation of new initiatives and new products and services

Financial Management

• Achieve revenue, profitability, quality, speed of delivery and productivity targets as well as other related business development objectives as assigned
• Monitor the actual financial performance against budget / forecast and ensure the implementation of appropriate actions that will led to the achievement of the financial targets

A LITTLE BIT ABOUT YOU

Curiosity drives your interest in what moves the market. You find business potential in numbers. Managing time and deadlines comes naturally to you. You’re known for your impeccable organization. Connecting with clients matters to you, and that motivates you to sift through data for a new angle. You can identify the narratives behind numbers, and you’re always looking for what’s next. Ability to work with conflicting priorities.

• Previous experience in a similar position/ business area
• Minimum of 5 years for Sr Manager and a minimum of 10 plus years for director
• Previous experience gained in the FMCG sector, preferably within the brand, trade marketing or category management
• High level of client service skills
• Strong Business English knowledge, both verbal and written (another European Language would be an asset)
• Strong analytical mind and excellent numerical skills
• Strong communication & visualization skills – interested in storytelling techniques
• Comfortable working in a digital-enabled environment
• Ability to work independently and within a virtual environment
• Knowledge of Microsoft Excel, PowerPoint
• Strong organizational & interpersonal skills
• Masters in Eco/math/Stats/Business  or University degree or equivalent experience

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion