Digital Marketing Manager

The Digital Marketing Manager at GreyNoise is responsible for developing and executing comprehensive digital marketing campaigns. This includes managing SEO and PPC efforts, analyzing web traffic through tools like Google Analytics, optimizing website content, overseeing email marketing campaigns, and providing performance reports to the marketing team and key stakeholders.

To be considered for the Digital Marketing Manager position at GreyNoise, candidates should have at least 5 years of experience in digital marketing, including expertise in SEO, SEM, PPC, and email marketing. Proficiency in web analytics tools like Google Analytics and marketing automation platforms such as HubSpot is also required.

At GreyNoise, success for digital campaigns is measured through data analytics and performance KPIs. The Digital Marketing Manager will analyze campaign performance data, assess metrics such as organic traffic growth, engagement rates, and overall ROI on marketing investments to tweak strategies for better outcomes.

Yes, the Digital Marketing Manager position at GreyNoise is fully remote within the US, providing flexibility. While employees can choose to work from anywhere, optional office attendance is available at our headquarters in the DC area.

GreyNoise boasts a vibrant culture that emphasizes transparency, teamwork, and innovation. As a Digital Marketing Manager, you’ll work in an environment that encourages open communication, learning from mistakes, and maintaining a healthy work-life balance, all while directly impacting user engagement and brand growth.

In developing SEO strategies, I first conduct thorough keyword research to identify target keywords with high search volume and relevance. Then, I analyze competitor strategies and existing content to determine areas for improvement. I implement on-page optimizations, such as improving title tags and meta descriptions, and focus on building high-quality backlinks for off-page SEO. Lastly, I continuously monitor performance metrics to refine and adjust our strategies.

My experience with PPC campaign management includes creating and optimizing ad campaigns across platforms like Google Ads. I conduct A/B testing on ads to determine which messages resonate best with our audience, consistently monitor cost-per-click to maximize ROI, and refine targeting strategies based on performance data to enhance lead generation.

I regularly use Google Analytics for web traffic analysis, SEMrush for SEO insights, and marketing automation tools like HubSpot for managing campaigns and tracking lead performance. Combining these tools allows me to gain a comprehensive view of campaign performance and make informed decisions based on actionable insights.

If a marketing campaign is underperforming, I would start by analyzing the data to identify the bottlenecks, such as low click-through rates or high drop-off points. Based on these insights, I would make adjustments to the targeting, ad creatives, or overall strategy. I believe that A/B testing different elements is key to finding out what resonates best with our audience.

For effective email marketing, I emphasize personalized content that resonates with different user segments. I utilize automated workflows to nurture leads and prefer dynamic content that adapts based on user behavior. Testing subject lines and sending times also help improve open rates. Additionally, I track engagement and conversion metrics to continually refine the email strategy.

Balancing multiple digital marketing initiatives involves careful project management. I prioritize tasks based on campaign deadlines and performance metrics, ensuring alignment with overall marketing goals. Regular check-ins with team members help keep everyone on track while adapting to any unexpected changes. Planning with a calendar allows me to allocate resources effectively.

My approach to content strategy involves understanding our audience deeply and creating valuable, engaging content tailored to their needs. I align content production with our SEO strategy to ensure we rank well in search engines, while also utilizing social media to amplify reach and engagement. Analytics guides our content decisions, ensuring we’re adapting based on what performs best.

One successful digital marketing campaign involved a multi-channel approach where we launched a product through a combination of SEO, targeted email marketing, and social media promotions. By measuring engagement and conversion rates, we were able to adjust tactics in real-time, ultimately achieving a 30% increase in lead generation compared to previous campaigns.

I stay updated with the latest digital marketing trends by following industry blogs, attending webinars, and participating in professional networks and communities. I also engage in continuous learning through certifications and training sessions to ensure that I am well-versed in emerging technologies and strategies.

Social media plays a crucial role in my digital marketing strategy as a platform for engagement and brand awareness. I use it for distributing content, interacting with our audience, and running targeted ads. I believe that consistent social media presence helps build community and reinforces our brand messaging across various channels.