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Sales Development Representative (Commercial)

About Us

Canary Technologies is changing the game for hotels with modern software powered by Canary's hospitality-specific AI platform.


Canary is utilized by 20,000+ hoteliers in 90+ countries to equip hoteliers with the technology they need to work smarter and wow their guests. Major hotel brands such as Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western trust Canary to deliver results.


Canary was named a 2024 Deloitte Technology Fast 500™ company, a Most Innovative Company by Fast Company and a HotelTechReport Best Place to Work — and is backed by top Silicon Valley investors like Y Combinator, FPrime, and Insight Ventures.


Join us in shaping the future of hospitality!



About the Role

We are seeking a highly motivated Sales Development Representative (SDR) to help our growing company drive new customer acquisition. This is an excellent opportunity for a self-starter that is looking to grow their sales career at a fast-paced tech company. This role will provide a career path in outbound sales for a talented individual. A successful candidate will have a positive phone presence, be fluid, and be able to think on your feet while presenting a confident pitch to engage the opportunity. You’ll bring a strong mentality to each day and be open to immediately applying advice. If you feel that you understand this role and are prepared to take on this crucial responsibility, we would love to work with you.


Responsibilities
  • Conduct persistent outreach to targeted prospects (dials/email)
  • Communicate our value proposition to decision makers and qualify them for potential sales opportunities
  • Deliver against a quota for qualified leads
  • Leverage prospecting tools to research companies and identify key decision makers
  • Collaborate closely with our Account Executives to help them close accounts and accelerate pipeline growth
  • Contribute towards optimizing our approach towards sales development to drive ongoing improvement
  • Leverage Salesforce for lead and pipeline management, and sales forecasting
  • Participate in knowledge sharing, training updates and process optimization


Qualifications
  • 1+ years of work experience
  • Prior experience as an SDR (preferred but not required)
  • Prior experience in hospitality, software, or sales (preferred but not required)
  • Ability to adapt easily to new situations and eager to learn/contribute
  • Experience qualifying leads (preferred)
  • Excellent verbal and written communication skills
  • Grit – dialing and being an SDR takes emotional strength and you either have it or you don’t
  • Determined to exceed goals on a weekly basis and have self-accountability
  • Assertive, persistent, persuasive, and a good listener
  • Smart and confident to build successful client relationships and overcome objections/rejections over the phone


We also work hard to ensure Canary is a fun and exciting place to work. Here are some of the additional benefits


Canary Days:  As a company we want to ensure that the team has time to recharge. Each month we provide company wide days off to ensure there is at least one extended weekend or day off.


Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals.


Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.


Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so.  Spend time working with the team in their office, and use the rest of your time exploring a new city!


Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay. 


Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information or any other protected characteristic.


What You Should Know About Sales Development Representative (Commercial), Canary Technologies Corp

Join Canary Technologies as a Sales Development Representative (Commercial) and be part of a team that's redefining the hotel industry with cutting-edge software powered by AI. At Canary, we empower over 20,000 hoteliers across more than 90 countries, including major brands like Marriott and Wyndham. As an SDR, you'll be the driving force behind customer acquisition, handling outreach to potential clients and communicating our unique value proposition to decision-makers. This is a fantastic opportunity for self-starters eager to kickstart their sales career in a dynamic tech environment. In this role, you'll need to be quick on your feet, possess a positive phone presence, and have the tenacity to overcome objections. With the support of our experienced Account Executives, you'll cultivate strong leads and contribute to the following up of our sales pipeline. Additionally, you'll have room to grow professionally while participating in initiatives like the Self Improvement Club and enjoying company-wide days off. If you're passionate about hospitality and ready to join a fast-paced culture, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Sales Development Representative (Commercial) Role at Canary Technologies Corp
What are the responsibilities of a Sales Development Representative at Canary Technologies?

As a Sales Development Representative at Canary Technologies, your primary responsibilities include conducting persistent outreach to targeted prospects through calls and emails, effectively communicating our value proposition, qualifying leads, and working closely with Account Executives to close deals. You'll also need to manage leads and sales forecasting using Salesforce to streamline our sales process.

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What qualifications do I need to be a Sales Development Representative at Canary Technologies?

To become a Sales Development Representative at Canary Technologies, you should have at least 1 year of work experience, with prior SDR experience preferred. Familiarity with the hospitality or software industries is a plus. Strong verbal and written communication skills, persistence, and the ability to adapt to new situations are essential qualities for success in this role.

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How does performance measurement work for Sales Development Representatives at Canary Technologies?

At Canary Technologies, Sales Development Representatives are measured against quotas for qualified leads and other key performance indicators which emphasize the importance of delivering results. By engaging effectively with potential customers and maintaining a strong pipeline, you’ll be able to track your success and contribute to our team's growth.

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What is the company culture like for Sales Development Representatives at Canary Technologies?

Canary Technologies boasts a fun and exciting company culture that emphasizes professional development. With initiatives like the Self Improvement Club and regular opportunities for training and knowledge sharing, SDRs are encouraged to take ownership of their growth. Additionally, with monthly Canary Days off and travel reimbursement, work-life balance is a priority for our team.

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What tools do Sales Development Representatives at Canary Technologies utilize?

Sales Development Representatives at Canary Technologies use various prospecting tools to research companies and identify key decision-makers. Salesforce is an essential tool for managing leads and forecasting sales, providing you with the resources to succeed and optimize your outreach efforts.

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Common Interview Questions for Sales Development Representative (Commercial)
How do you handle rejection as a Sales Development Representative?

Handling rejection is an integral part of being a Sales Development Representative. Focus on maintaining a positive attitude, understanding that rejection is not a reflection of your abilities, and using each experience as a learning opportunity to refine your pitch.

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Can you explain how you would research a potential client?

Researching potential clients involves utilizing tools like LinkedIn and Salesforce to gather information about the company, its decision-makers, and any recent developments. This approach allows you to tailor your outreach and provide relevant insights during your communication.

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What strategies would you use to qualify a lead?

To qualify a lead, I would ask targeted questions to understand their needs, pain points, and budget. It's crucial to listen actively, adapt your approach based on their responses, and assess whether they align with our ideal customer profile.

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Describe your approach to conducting outreach.

My outreach approach involves personalizing each message to resonate with the client. I’d leverage both cold calls and emails, ensuring to follow up and keep communications flowing without being overly persistent.

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What qualities make a Sales Development Representative successful at Canary Technologies?

A successful Sales Development Representative at Canary Technologies possesses excellent communication skills, persistence, and the ability to adapt. It's important to maintain a positive demeanor, demonstrate grit in overcoming challenges, and be open to feedback and growth.

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How do you ensure you meet your sales goals?

To consistently meet sales goals, I set daily priorities, analyze my outreach metrics, and adjust my strategies accordingly. Regularly reviewing my performance helps me understand what works and where I can improve.

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Why do you believe you would be a good fit for the Sales Development Representative role at Canary Technologies?

Believing I would be a good fit stems from my passion for the tech industry and my knack for engaging potential clients. I thrive in fast-paced environments and am eager to learn from experienced peers while contributing positively to the team.

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What do you know about Canary Technologies and our software solutions?

Canary Technologies is revolutionizing the hospitality industry with innovative AI-driven software that empowers hoteliers. With an extensive portfolio serving over 20,000 clients, including major global brands, I admire how Canary addresses real challenges in hospitality.

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How would you leverage Salesforce in your daily tasks?

I would use Salesforce to manage leads effectively, track interactions, forecast sales, and analyze which strategies are yielding the best results. Keeping detailed notes helps in personalizing follow-ups and improving the relationship with prospects.

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What motivates you to succeed as a Sales Development Representative?

My motivation stems from the thrill of meeting and exceeding targets. The prospect of building relationships and transforming a 'no' into a 'yes' drives me, as does the opportunity to grow professionally and contribute to a dynamic team like Canary Technologies.

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Canary Technologies is helping to modernize the hotel technology stack with agile, cloud-based solutions to improve antiquated workflows. Canary provides a suite of innovative, PCI-compliant tools that help hotels provide a better guest experience...

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DATE POSTED
January 14, 2025

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