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Freelance Copywriter - Mexico

Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney, Australia but we engage our Contractors and Freelancers all over the world to help us meet our crazy big goals. As a Freelancer at Canva you can work remotely from Meixco, meaning you have ultimate flexibility. Wherever works for you, works for us.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

As a Copywriter at Canva, it’s your mission to create content that makes complex things simple and to give ordinary people the ability to make extraordinary things. We place a strong emphasis on the success of our users, and content in all forms has a big impact on that. This could include copy for social advertising, branding campaigns, EDMs, landing pages, UI copy and more.

You will have the opportunity to work on one of the fastest-growing platforms in the world and all the content that promotes and enriches it. This is a rare opportunity for copywriters accustomed to working independently and are looking to develop their craft by challenging themselves creatively.

At the moment, this role is focused on:

  • Create unique and well-researched copy relevant to the designated project, category, subcategory or topic, focusing on bespoke social media content, including but not limited to our Canva for Education and MSMEs communities;
  • Ensure each output adheres to the specified amount of text fields or character count for each designated project, category, subcategory or topic.
  • Adapt to Canva’s friendly and informative tone.
  • Consistently meet the required minimum output by the specified deadline.
  • Consistently meet the 90% weekly output quality rating.
  • Work remotely and report to Canva’s Content Specialists for copywriting projects.

You're probably a match if

  • You have a good grasp of your local language, in terms of sentence construction, spelling, and grammatical structure. And because less than 50% of our community is English-speaking, you consider your output carefully.
  • Working knowledge of English language - technically strong with a flair for either structured or creative style of writing.
  • You are meticulous with details, style, and tone, writing with clarity and empathy to deliver what is needed.
  • You are quick with ideas, coming up with original template copies that can catch our user’s eye, but can still match Canva’s voice and brand guidelines.
  • You have a good understanding of your culture and the social community, applying those learnings to the copies you produce.
  • You have an eye for social trends and the evolving language that comes witha them.
  • You are able to understand a brief from stakeholders, research accordingly, and convert that brief into excellent template copy to meet the project’s needs.


About the team

Canva’s entire vision revolves around “empowering the world to design”, but this happens through many channels and experiences—all of which require exceptional content. Content with a strong voice and empathy for our users is crucial for us to deliver on this vision. We need to hold a megaphone to our brand pillars and become best-in-class creators across every channel.

Canva offers a vast collection of customizable templates for various design types, themes and topics. These templates, found on our templates page and on the editor, are professionally designed layouts that feature stunning elements from our massive media library and high-quality copy relevant to each design’s purpose or to user preference. 


Template copy refers to the text featured on these customizable layouts. Copywriters are sent the category (design type) and subcategory (theme) for each template request along with the specified text fields and character counts. It is their responsibility to supply the text required following these requirements and Canva’s writing guidelines. 

Other stuff to know

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Check out lifeatcanva.com for more info.

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What You Should Know About Freelance Copywriter - Mexico, Canva

Are you a wordsmith looking for a new adventure? Canva is on the hunt for a talented Freelance Copywriter to join our dynamic team right here in Mexico City. As a Freelance Copywriter at Canva, you'll have the incredible opportunity to create engaging, original content that turns complex ideas into simple messages, helping users unleash their creativity. Imagine working remotely, where the vibrancy of Mexico City meets the innovative spirit of one of the world's fastest-growing platforms! Your mission? Craft unique copy tailored to various social ad campaigns, branding efforts, and more, all while ensuring you stay true to Canva’s friendly tone. Collaboration is key, so you'll report to our dedicated Content Specialists to ensure your output not only meets quality standards but also resonates with our diverse user community. You'll be working with an array of exciting projects, especially focusing on our Canva for Education and MSMEs communities. If you have a knack for creative writing, a keen understanding of local culture, and are quick on your feet with original ideas, this role is designed for you. We believe in empowering creatives globally, and your words will help elevate that mission. Join us in shaping how the world expresses design! Don’t just write; be a part of a movement that transforms ideas into stunning visuals and consumer-friendly output. We can't wait to hear from you!

Frequently Asked Questions (FAQs) for Freelance Copywriter - Mexico Role at Canva
What does a Freelance Copywriter do at Canva in Mexico?

As a Freelance Copywriter at Canva, your primary role involves creating unique, well-researched copy for various campaigns. You'll focus on social media content for our diverse communities, including Canva for Education and MSMEs, ensuring that each piece aligns with the brand's voice and guidelines.

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What qualifications are needed for the Freelance Copywriter position at Canva?

To qualify for the Freelance Copywriter position at Canva, candidates should have strong command of their local language, a decent grasp of English, and a flair for both structured and creative writing styles. Having a keen understanding of cultural nuances and social trends will also help enhance your content's impact.

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How does the remote work structure function for Freelance Copywriters at Canva?

Freelance Copywriters at Canva can enjoy the freedom of remote work. This allows you to collaborate with a global team while crafting compelling copy that can reach audiences worldwide, all from the comfort of Mexico City or anywhere that suits your creativity.

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What can I expect in terms of content output as a Freelance Copywriter for Canva?

Freelance Copywriters at Canva are expected to consistently meet minimum weekly output goals while maintaining high quality. This includes focusing on tailored content for social campaigns and adhering to specific character counts and guidelines provided for each project.

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Are there opportunities for collaboration as a Freelance Copywriter at Canva?

Absolutely! Collaboration is integral at Canva. As a Freelance Copywriter, you'll report to Content Specialists and engage with various stakeholders to deliver impactful copy. This collaborative environment encourages creativity and allows for the exchange of ideas.

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Common Interview Questions for Freelance Copywriter - Mexico
How do you ensure your copy resonates with diverse audiences?

To resonate with diverse audiences, I prioritize understanding local contexts and cultural nuances. I adapt my writing style, tone, and language to reflect the specific community I’m targeting while ensuring alignment with the brand's voice.

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Can you describe your process for researching topic-specific content?

My process involves identifying the main themes and specific needs of the target audience. I utilize credible sources, review competitor content, and immerse myself in the subject matter, ensuring the copy I produce is informative and engaging.

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How do you manage tight deadlines while maintaining quality in your writing?

To handle tight deadlines, I prioritize planning and organization. I break down projects into manageable tasks and allocate specific time slots for writing and revisions, allowing me to maintain high quality even when time is limited.

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What do you think is essential for effective social media copy?

Effective social media copy is concise, engaging, and tailored to the audience's preferences. Using a friendly tone, clear messaging, and a strong call to action helps capture attention and drive engagement.

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How do you handle feedback on your drafts?

I view feedback as a crucial part of the creative process. I take the time to understand the suggestions, ask clarifying questions, and implement changes thoughtfully, using criticism as an opportunity to improve and refine my work.

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Can you provide an example of a time you adapted your writing style for a specific audience?

Certainly! I once developed educational content for a younger audience, requiring a more playful and approachable tone. By integrating relatable examples and simplifying complex concepts, I made the material both informative and enjoyable.

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What strategies do you employ when writing for different types of media?

I tailor my writing approach based on the medium. For social media, I focus on brevity and wit, while for email campaigns, I emphasize clarity and strong calls to action. Understanding the platform’s tone guides my content creation strategy.

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How do you measure the success of your copy?

I assess the success of my copy through engagement metrics, feedback from stakeholders, and user interactions. Analyzing performance helps me refine my approach and create even more effective content in the future.

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What do you consider your greatest strength as a copywriter?

My greatest strength lies in my versatility. I can adapt my writing style to fits various brands and audiences while maintaining clarity and empathy in my messaging, which ultimately enhances the connection with readers.

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Why do you want to work as a Freelance Copywriter at Canva?

I am drawn to Canva’s mission of empowering creativity globally. Contributing my skills to a platform that values exceptional content and diverse perspectives aligns perfectly with my passion for writing and my commitment to impactful storytelling.

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Canva is revolutionizing the design process around the world. The company provides a user-friendly online platform that enables anyone to produce stunning, professional designs - granting them easy access to the realm of visual communication.

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CULTURE VALUES
Inclusive & Diverse
Diversity of Opinions
Passion for Exploration
Dare to be Different
Empathetic
Growth & Learning
BENEFITS & PERKS
Paid Holidays
Medical Insurance
Equity
401K Matching
Learning & Development
Social Gatherings
Flex-Friendly
Maternity Leave
Paternity Leave
Sabbatical
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Contract, remote
DATE POSTED
December 25, 2024

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