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Copywriter and Editor

Swank Motion Pictures is seeking a creative and detail-oriented Copywriter and Editor to join our dynamic marketing, design and production team. Reporting to the Senior Copywriter and Content Manager, this role will focus on creating compelling, customer-focused content that aligns with market and product messaging strategies. The Copywriter and Editor will leverage customer insights to craft impactful copy and ensure consistency in tone and positioning across multiple channels and markets.

Responsibilities

Content Creation:

  • Develop clear, engaging copy for various platforms, including website content, social media posts, email campaigns, product descriptions, print materials and more.
  • Ensure all content reflects customer insights and aligns with market-specific messaging and positioning.

 Editing and Proofreading:

  • Review and refine content to ensure grammatical accuracy, consistency and adherence to the brand voice.
  • Collaborate with cross-functional teams to edit and enhance content produced by others.

 Customer Insight Integration:

  • Use market research and customer feedback to inform content strategies and tailor messaging to specific audiences.
  • Collaborate with the Senior Copywriter and marketing team to identify opportunities for content optimization based on customer needs and behaviors.

 Collaboration and Support:

  • Work closely with the Senior Copywriter and Content Manager to execute content strategies and maintain the editorial calendar.
  • Partner with designers and marketers to ensure cohesive and visually compelling storytelling across all platforms.

 Content Optimization:

  • Assist in optimizing content for SEO and digital platforms to increase visibility and engagement.
  • Monitor content performance and provide recommendations for improvement based on data insights.

 

  •  2+ years of experience in copywriting, editing, or a related role, preferably in a corporate or agency environment.
  • Exceptional writing and editing skills, with a portfolio demonstrating a range of content styles and formats.
  • Strong attention to detail and ability to maintain consistency in brand voice and tone.
  • Basic knowledge of SEO principles and content management systems (CMS).
  • Collaborative mindset and ability to work effectively with cross-functional teams.
  • Excellent time-management skills and ability to meet deadlines in a fast-paced environment.
  • Experience leveraging customer insights to inform messaging strategies is a plus.

Educational Requirements

  • Bachelor degree in English, Journalism, Marketing, Communications or a related field.

Organizational Relationships

Reports to the Marketing Director. Works closely with all members of the marketing, design and production team. Regularly interfaces with various sales departments to achieve objectives.

  • Comprehensive compensation and healthcare packages, including medical, dental, vision, and life insurance products 
  • 401(k) plan with employer match 
  • Competitive paid time off: vacation, personal time, holidays, and winter break 
  • Company sponsored volunteer & community outreach opportunities 
  • Organizational growth potential through our company sponsored online learning platform 
  • Hybrid work environment 
What You Should Know About Copywriter and Editor, Swank Motion Pictures

Swank Motion Pictures is on the lookout for a talented and enthusiastic Copywriter and Editor to join our vibrant marketing, design, and production team. This exciting role reports directly to the Senior Copywriter and Content Manager, and you’ll be at the forefront of creating captivating content that resonates with our customers and aligns with our product messaging strategies. As a Copywriter and Editor, you'll dive into a diverse range of writing tasks—from crafting website copy and social media posts to developing email campaigns and print materials. Your knack for storytelling will shine as you leverage customer insights to produce impactful copy while ensuring consistency in tone across various platforms. Furthermore, you will have the invaluable opportunity to collaborate with cross-functional teams, bringing your unique editorial touch to content produced by others. If you're passionate about optimizing content for SEO, analyzing performance metrics, and proposing improvements based on customer feedback, you'll feel right at home here. We believe in fostering a supportive environment, where your creativity and collaborative spirit can thrive! With a minimum of 2 years of copywriting/editing experience, stellar writing skills highlighted in your portfolio, and a solid understanding of SEO principles, you’ll contribute to a purpose-driven team setting. Ready to make your mark at Swank Motion Pictures? Let’s create something remarkable together!

Frequently Asked Questions (FAQs) for Copywriter and Editor Role at Swank Motion Pictures
What are the responsibilities of a Copywriter and Editor at Swank Motion Pictures?

As a Copywriter and Editor at Swank Motion Pictures, you'll be tasked with creating engaging content across various platforms, including website copy, social media posts, and email campaigns. You'll also need to review and refine content for grammatical accuracy and consistency in brand voice, making sure it aligns perfectly with market-specific messaging.

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What qualifications are needed for the Copywriter and Editor position at Swank Motion Pictures?

Candidates applying for the Copywriter and Editor position at Swank Motion Pictures should ideally hold a Bachelor’s degree in fields like English, Journalism, Marketing, or Communications. Additionally, a minimum of 2 years of experience in copywriting or editing, strong writing skills, and a basic understanding of SEO principles are crucial.

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How does customer insight influence the work of a Copywriter and Editor at Swank Motion Pictures?

At Swank Motion Pictures, leveraging customer insights is key for a Copywriter and Editor. You will be expected to use market research and customer feedback to craft tailored messaging that meets the specific needs and behaviors of our target audiences, ensuring our content resonates deeply with them.

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What kind of work environment can a Copywriter and Editor expect at Swank Motion Pictures?

Swank Motion Pictures promotes a collaborative hybrid work environment. As a Copywriter and Editor, you’ll work closely with designers, marketers, and the Senior Copywriter, fostering teamwork and creativity as you execute content strategies and manage the editorial calendar.

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What opportunities for growth are available for a Copywriter and Editor at Swank Motion Pictures?

Swank Motion Pictures offers significant growth potential for a Copywriter and Editor through its company-sponsored online learning platform. You’ll have access to resources that can help you refine your skills and advance your career within the organization.

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Common Interview Questions for Copywriter and Editor
Can you describe your writing process as a Copywriter and Editor?

Your writing process should reflect your ability to gather insights, plan, draft, and refine your work. Discuss how you conduct research, create outlines, and utilize feedback to produce polished content, while highlighting the importance of understanding the audience’s perspective.

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How do you ensure consistency in brand voice across different platforms?

It’s essential to have a deep understanding of the brand’s voice and guidelines. Explain your approach to create style guides, conduct regular checks, and collaborate with cross-functional teams to maintain a unified tone across various channels.

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What strategies do you use to optimize content for SEO?

In your response, list techniques such as keyword research, using meta tags, optimizing headlines, and ensuring proper formatting. Also, mention the significance of content structure and how it can impact search engine rankings.

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How do you incorporate customer insights into your content creation?

Share examples of how you gather and analyze customer feedback or market research, and how these insights inform your messaging and tone to create relatable and impactful content that speaks directly to your audience.

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Can you provide an example of a challenging editing project and how you overcame it?

Describe a specific project that posed difficulties, highlighting your problem-solving techniques, collaboration with others, and steps taken to maintain the integrity of the content while delivering a polished final product.

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What tools do you rely on for editing and content management?

List various content management systems (CMS), proofreading tools, and project management software you’ve used. Discuss your familiarity with these tools and how they assist you in maintaining high standards for writing and editing.

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How do you prioritize your workload in a fast-paced environment?

Discuss techniques like creating to-do lists, setting deadlines, and using project management tools to keep track of tasks. Emphasize your flexibility and ability to shift priorities based on the most pressing needs of the team.

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Can you discuss a project where you successfully increased engagement through your content?

Provide a detailed example where you produced content that led to increased engagement metrics, explaining your strategies and how you measured success post-implementation, showcasing your understanding of effective communication.

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What is your approach to collaborating with designers and marketers?

Illustrate your collaborative techniques by discussing regular check-ins, brainstorming sessions, and shared goals. Emphasize the importance of teamwork and open communication to produce cohesive campaigns that reflect brand objectives.

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How do you stay updated with industry trends and best practices in copywriting and editing?

Mention resources you follow—such as blogs, webinars, and online communities—that keep you informed on evolving trends in content marketing, SEO practices, and innovative writing techniques. Discuss how this knowledge helps improve your work.

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Founded in 1937, Swank Motion Pictures licenses and distributes visual content to nontheatrical markets like cruise lines, U.S. colleges and universities, hospitals, motorcoaches, Amtrak trains, and other markets such as parks, art museums and bus...

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Full-time, hybrid
DATE POSTED
December 21, 2024

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