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Product Marketing

About Us

Assembled is building software to transform and elevate customer support teams, which often represent 20-50% of the people at a company. Our workforce management platform helps some of the fastest-growing, most innovative companies in the world—including Stripe, Etsy, and Robinhood—to schedule, forecast, and organize their support teams. We’ve raised $70m in funding from the likes of NEA, Emergence Capital, and Stripe itself. You’ll be joining a special group of people who learned the ropes at companies like Stripe, Google, Atlassian, Twitter, Airbnb, Looker, NEA, Bain, and more.

We're looking for a multi-disciplinary marketer who's got storytelling skills for days and a hunger to have more impact in more places. As a critical hire on the Marketing team (and 1 of 2 Product Marketers), you’ll be empowered to run (and run fast) when it comes to go-to-market strategy, sales enablement, persona development, pricing/packaging, and more. You’ll be expected to think like a GM and execute like an Olympian.

To cut to the chase: our next chapter of growth is contingent on differentiated product narratives, bullet-proof sales pitches, strong relationships, and a whole lot more. Sound like something you'd want to take on?

Things you’ll get to do:

  • Build the product marketing foundation underlying our go-to-market approach, including message house, personas, competitor deep-dives, and so much more

  • Tackle big-picture storytelling at the brand, category, and investor-facing level

  • Take full creative control over how our story comes to life across the website, demo videos, sales pitches, and campaigns

  • Help shape product strategy (through deep understanding of the customer) and own product announcements, from concept to launch

  • Implement strategy and process around consistent, high-quality content creation for organic, paid, and other efforts

  • Take the lead on bringing new products to market through impactful launches, cohesive storytelling, and proven

Things we’d love for you to bring:

  • You have 5+ years of having seen it before, having done it before, and knowing how to build product-led stories that break through the noise

  • You’re motivated by the customer, what they need, and how they use our product. You know how to leverage your understanding of the buyer and user journey to help improve the product experience as well as the messaging around it.

  • You’re a super-connector and people-person who can flex in collaboration with any kind of team, including Sales, Product, and Customer Success and Support. You have a history of rock-solid cross-functional relationships.

  • You're resourceful at your core. This means thriving in uncertainty, showing grit in the face of roadblocks, and finding new, better ways to get the job done.

  • You're a systems thinker, first and foremost. You can see the forest for the trees to make decisions that are good for the collective experience, and know when to lean on data and when to trust your gut.

  • You're unafraid of the details, and are well-versed in organizing allthethings to get the important stuff right.

  • You're excited about having a positive impact on customer support teams. Knowledge about or experience in this world isn’t required, but it is welcome!

  • You’re a kind, collaborative, empathetic, and flexible person who is down to get in the boat and help us row!

The estimated base salary range for this role is $155,000-$195,000 per year. The base pay offered may vary depending on location, job-related knowledge, skills, and experience. Stock options are provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. 

Our U.S. benefits

  • Generous medical, dental, and vision benefits 

  • Paid company holidays, sick time, and unlimited time off

  • Monthly credits to spend on each: professional development, general wellness, Assembled customers, commuting and community-support agriculture (CSA)

  • Paid parental leave 

  • Hybrid work model with catered lunches everyday (M-F), snacks, and beverages in our SF & NY offices

  • 401(k) plan enrollment

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Average salary estimate

$175000 / YEARLY (est.)
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$155000K
$195000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Marketing, Assembled

Assembled is on the lookout for an exceptional Product Marketing professional to join our dynamic marketing team! If you crave the thrill of building impactful narratives and enjoy working alongside a talented group of individuals who have experience at companies like Stripe and Google, this is the perfect opportunity for you! As the Product Marketer at Assembled, you will play a vital role in shaping our go-to-market strategies and sales enablement efforts. Your mission will be to craft compelling messaging that resonates with our ideal audience, including support teams at game-changing companies like Etsy and Robinhood. You’ll dive deep into understanding our customers, which will inform everything from persona development to pricing and packaging strategies. With your creative flair, you'll own various marketing materials and campaigns, from website content to powerful demo videos. Additionally, you’ll coordinate and execute high-impact product launches that effectively communicate our unique value propositions to the market. In this role, your strong collaboration skills will become your superpower as you work closely with sales, product, and customer success teams to foster seamless integration of our strategies. If you are passionate about enhancing customer support and possess the knack for a detailed, systems-driven approach, we invite you to be a part of our exciting journey in transforming how support teams operate. Join us, and let’s elevate customer support together in a collaborative, flexible, and inclusive environment where every voice matters!

Frequently Asked Questions (FAQs) for Product Marketing Role at Assembled
What are the main responsibilities of the Product Marketing role at Assembled?

The Product Marketing role at Assembled entails building the foundation of our go-to-market approach, developing compelling product narratives, spearheading messaging, and collaborating cross-functionally to execute impactful product launches. This position also emphasizes market research and analyzing the competition to craft informed messaging that aligns with customer needs.

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What qualifications are required for the Product Marketing position at Assembled?

Candidates for the Product Marketing role at Assembled should possess at least 5 years of relevant experience, with a strong background in crafting product-led stories. An understanding of customer journeys and the ability to collaborate effectively with various teams are essential. Resourcefulness and a detail-oriented mindset are crucial for thriving in this dynamic role.

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How does the Product Marketing role contribute to Assembled’s growth?

The Product Marketing role is pivotal to Assembled’s growth as it ensures clear and differentiated messaging that articulates our unique value to the market. By shaping effective sales pitches, enabling teams with the right tools, and crafting powerful narratives, this role directly influences our market positioning and customer engagement.

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What can I expect from the team culture at Assembled as a Product Marketer?

At Assembled, the team culture values collaboration, empathy, and positivity. Product Marketers are encouraged to take ownership of their initiatives while collaborating closely with diverse teams. The atmosphere fosters creativity, supports professional development, and embraces flexibility, ensuring an environment where every team member can thrive.

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What benefits does Assembled offer to its Product Marketing employees?

Assembled provides an attractive benefits package for its Product Marketing employees, including generous medical, dental, and vision benefits, unlimited time off, paid parental leave, and hybrid work options. Additionally, employees receive monthly credits for professional development and wellness initiatives, alongside stock options.

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Common Interview Questions for Product Marketing
Can you describe a successful product launch you managed?

When answering this question, highlight the process you followed, including market research, target audience identification, and performance metrics. Focus on the strategies implemented and how you collaborated with different teams to achieve a successful outcome.

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How do you approach developing buyer personas?

Discuss the steps you take to gather data for your personas, such as customer interviews, market analysis, and feedback from sales teams. Emphasize your understanding of customer needs and how these personas inform your marketing strategies.

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What techniques do you use to understand competition?

Illustrate your approach to competitive analysis, including tools and methods you employ to gather insights. Explain how you utilize this information to enhance your messaging and differentiate your product in the market.

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How do you prioritize tasks in a fast-paced environment?

Share your strategies for prioritization, such as using tools like the Eisenhower Matrix or Kanban boards. Emphasize your ability to identify key priorities and efficiently allocate resources to meet deadlines.

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What role does storytelling play in product marketing?

Express the importance of storytelling in product marketing. Highlight how compelling narratives can enhance customer engagement, convey product benefits effectively, and foster emotional connections with the audience.

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Can you provide an example of a product messaging strategy you developed?

Provide a concrete example of a messaging strategy, detailing your objectives, target audience, and key messages. Discuss how you tested this strategy and the results achieved.

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How do you ensure cross-functional alignment on product messaging?

Discuss your approach to communication and collaboration with various teams, emphasizing regular check-ins, sharing updates, and gathering feedback. Highlight the importance of a unified message across different departments.

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What metrics do you track to measure the success of a marketing campaign?

Share the specific metrics you find valuable, such as engagement rates, conversion rates, and customer feedback. Explain how you use data analysis to refine future marketing efforts.

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How do you stay updated on industry trends?

Explain your methods for keeping abreast of industry trends, such as following thought leaders, attending webinars, or subscribing to relevant publications. Highlight how this information influences your marketing strategies.

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What motivates you to work in product marketing?

Share your passion for product marketing, focusing on the impact it has on companies and customers. Discuss how the challenges and creativity involved in the role inspire you to pursue this career path.

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Full-time, hybrid
DATE POSTED
December 31, 2024

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