Sales & Marketing Coordinator

As a Sales & Marketing Coordinator at Casual Fridays, your primary responsibilities will include proactive prospecting to identify and connect with potential clients, managing CRM workflows in HubSpot for effective lead tracking, and assisting in proposal creation and response to RFPs. You will also contribute to social media management, plan content for various marketing initiatives, and support performance tracking to optimize sales and marketing strategies.

To qualify for the Sales & Marketing Coordinator role at Casual Fridays, candidates should have a Bachelor’s degree in marketing, communications, business, or a related field, along with 1-2 years of experience in marketing or sales. Strong organizational skills, excellent verbal and written communication abilities, and proficiency in CRM tools, preferably HubSpot, are crucial. Familiarity with social media platforms and a creative mindset are also highly desirable.

While direct experience in the hospitality industry is preferred for the Sales & Marketing Coordinator position at Casual Fridays, it is not strictly necessary. We value a diverse range of experiences, and candidates with a strong grasp of marketing principles and a passion for the industry will find success in our team.

A Sales & Marketing Coordinator at Casual Fridays plays a vital role by assisting in various marketing initiatives. This includes managing social media content, helping to create newsletters, email campaigns, and promotional materials, as well as tracking the effectiveness of these initiatives to ensure we continuously improve and meet our clients' demands.

The Sales & Marketing Coordinator position at Casual Fridays offers numerous opportunities for growth. As you gain hands-on experience in different aspects of marketing and sales, you'll be well-positioned to advance within the agency. We encourage ongoing learning, collaboration with experienced professionals, and the chance to take on new responsibilities as you contribute to exciting projects in the hospitality sector.

In your response, highlight specific CRM tools you have used, with a focus on HubSpot if applicable. Discuss how you utilized these tools for lead management, tracking client interactions, and streamlining sales processes, showcasing the impacts these efforts had on your previous roles.

Share various research techniques you would employ, such as utilizing online databases, networking at industry events, and leveraging social media platforms like LinkedIn. Emphasize the importance of understanding your target audience and creating tailored outreach approaches to engage potential clients effectively.

Discuss your organizational skills by outlining how you would prioritize tasks based on deadlines, project importance, and resource availability. Mention any tools or methods you use, such as project management software or to-do lists, to help you stay on track and meet deadlines.

Elaborate on the social media platforms you've worked with and share examples of content you've created or managed. Discuss your approach to scheduling posts, engaging with the audience, and measuring the success of social media campaigns to drive brand awareness.

Discuss key performance indicators (KPIs) such as lead conversion rates, social media engagement metrics, email open and click-through rates, and client growth. Explain how you would analyze data to draw insights and suggest areas for improvement.

Share a specific example of a campaign you worked on, detailing your role, the goals of the campaign, and the outcomes achieved. Be sure to highlight any innovative strategies you implemented that contributed to its success.

Illustrate your understanding of the hospitality industry by explaining how storytelling can create emotional connections with potential guests. Emphasize the importance of portraying brand values and showcasing unique experiences that appeal to the target audience.

Discuss the resources you utilize to stay informed, such as industry blogs, webinars, networking events, or professional organizations. Emphasize the importance of adapting your strategies based on the latest trends to remain competitive.

Walk through your process for developing proposals, including researching the client's needs, proposing tailored solutions, and clearly communicating the value your agency can provide. Highlight your attention to detail and ability to present information persuasively.

Detail personal motivations, such as a passion for helping clients achieve their goals, excitement for creative problem-solving, or the satisfaction of working in a collaborative environment. Illustrate how this motivation aligns with the mission at Casual Fridays.