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Regional Sales Manager, HIED

The Regional Sales Manager, Award is responsible for creating new sales pipeline, managing new sales pipeline, and closing new sales pipeline, in the territory for which they are responsible for the Parchment Award Account Based suite of products to US-based postsecondary institutions with more than 2,000 serviceable learners. The individual is responsible for driving net-new client adoption as well as cross-selling new products into our existing network. The audiences for Parchment Award Account Based suite of products include - University Registrar Offices, VPs of Enrollment, Student Success Leaders, and Provosts. We are looking for a dynamic, entrepreneurial mindset to represent Parchment from a home office that is within the territories for which we are hiring.The Regional Sales Manager, Award will ideally meet or exceed sales objectives in the assigned territory by promoting and selling the Parchment product solutions through professional sales techniques and long-term customer relationships. This position will require an individual who has a proven record in new client acquisitions. Please note, this person will need to be based in Colorado, Arizona, New Mexico, Utah or NevadaResponsibilities:• Schedule five (5) “1st new meetings” per week.• Deliver five (5) “1st new meetings” per week.• Schedule and hold a weekly meeting with a corresponding Sales Development Representative (SDR) to plan and execute territory strategy for pipeline creation.• Generating $25,000-$40,000 in new sales opportunities each week, depending on territory assignment.• Maintain all Current Quarter Opportunities with accurate contacts, close dates, and Firm Future Commitments (FFCs).• Make incremental progress to successfully attaining annual quota by year end.• Manage a fully ramped annual sales quota of $600,000 - $700,000 and a sales pipeline of $2M-4M.• ​Creating, Implementing, and Maintaining an quarterly territory plan• Executing a prospecting methodology as part of their regular routine• Managing an enterprise solution sale with a 6 to 12 month purchasing cycle and multiple buyers. Quarterbacking the sale through the entire sales process ending after the transition to a Customer Success Manager.• Continually learning about new products and improving selling skills. The Associate Regional Sales Manager, Pathways is required to attend training events throughout the year and expected to participate in self-paced tutorial learning when appropriate.• Providing regular reporting of pipeline and forecasts using SalesForce.• Keeping abreast of competition, competitive issues and products.• Attending and participating in sales meetings, product seminars, and trade shows.• Preparing written presentations, reports, and price quotations.• Conducting and managing contract negotiations.• Ability to upsell and sell additional products/services into existing clients.Professional Qualifications and Experience:• Strong attention to detail• Excel at building and leveraging strong relationships• Excellent written and verbal communication skills• Bright, energetic professional with outstanding communication and interpersonal skills• Demonstrated ability to manage multiple tasks with shifting priorities and tight deadlines• Ability to work in an entrepreneurial environment• Self-driven and independent• Growth mindset• Well-versed in the following:• Google Suite of Tools (Gmail, Docs, Sheets, Slides) skills - Required• Salesforce Reporting and Usage - Required• Sandler, Tableau, CoPilot, Outreach, DemandBase, and Highspot - will train• Microsoft Suite of Tools (Word, Excel, PowerPoint) skills - will train• Develop and implement effective sales level campaigns/sequences using Sales Enablement Tools such as Outreach, Engagio, SalesForce and Highspot• Willingness to travel 40% a yearDesired Education and Experience:• Bachelor’s degree preferred• 3+ years of sales experience, preferably within a EdTech SaaS company• Familiarity with Sandler Sales Methodology Training skills a plusGet in on all the awesome at Instructure:• 401k with company match• HSA program, vision, voluntary life, and AD&D• Tuition reimbursement• Lifestyle Spending Account• Paid time off, 11 paid holidays, and flexible work schedules• Motivosity - employee recognition program$90,000 - $95,000 a yearThis role will include a commission target of 90-95k bringing the OTE to a range of 180-190k per year.We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.All Instructure employees are required to successfully pass a background check upon being hired.
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What You Should Know About Regional Sales Manager, HIED, Instructure

Are you ready to take the reins as the Regional Sales Manager for Parchment? If you're located in Colorado, Arizona, New Mexico, Utah, or Nevada, your opportunity to shine with Instructure is here! As the Regional Sales Manager, you will play a pivotal role in creating and managing a robust sales pipeline focused on our Parchment Award Account Based suite of products. You’ll be engaging directly with postsecondary institutions that cater to over 2,000 learners and connecting with key decision-makers such as University Registrar Offices and VPs of Enrollment. With your entrepreneurial spirit and proven track record in sales, you will drive net-new client adoption while also introducing additional products to our existing customers. We’re looking for someone who thrives on building relationships, excels in strategic territory planning, and demonstrates outstanding interpersonal skills. Your week might include scheduling five first meetings, collaborating closely with a Sales Development Representative, and generating significant sales opportunities. If the sound of achieving an annual quota of $600,000 to $700,000 while managing a sales pipeline of $2M to $4M excites you, we want to hear from you! At Instructure, we believe in investing in our people, so you’ll have opportunities for professional development, a supportive team, and an inclusive workplace culture that celebrates diversity. Join us in shaping the future of education and making a tangible impact!

Frequently Asked Questions (FAQs) for Regional Sales Manager, HIED Role at Instructure
What are the key responsibilities of a Regional Sales Manager at Instructure?

As a Regional Sales Manager at Instructure, you will be responsible for creating and managing a new sales pipeline specifically for the Parchment Award Account Based suite of products. Your responsibilities will include scheduling and delivering new meetings each week, driving net-new client adoption, cross-selling within existing networks, and maintaining an organized and accurate sales pipeline through tools like Salesforce. Additionally, you will engage in contract negotiations and prepare sales presentations.

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What qualifications do I need to apply for the Regional Sales Manager position at Instructure?

To apply for the Regional Sales Manager position at Instructure, you should ideally have a Bachelor’s degree and at least 3 years of sales experience, preferably in an EdTech SaaS environment. Familiarity with the Sandler Sales Methodology may be beneficial. Strong communication skills, attention to detail, and the ability to thrive in a fast-paced, entrepreneurial environment are essential.

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What is the target salary for the Regional Sales Manager role at Instructure?

The Regional Sales Manager role at Instructure offers a base salary of $90,000 to $95,000, with an on-target earnings (OTE) potential totaling between $180,000 and $190,000 annually, inclusive of commissions. This structure reflects our commitment to rewarding successful sales performance.

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Is travel required for the Regional Sales Manager position at Instructure?

Yes, the Regional Sales Manager role at Instructure involves traveling approximately 40% of the time. This travel will primarily be within the assigned territory, allowing you to engage directly with clients and prospects, fostering strong relationships.

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What benefits does Instructure offer to its Regional Sales Managers?

Instructure offers a comprehensive benefits package for Regional Sales Managers, including a 401(k) plan with company match, health savings accounts (HSA), paid time off, and a tuition reimbursement program. Additionally, we have an employee recognition program and support flexible work arrangements, emphasizing our commitment to employee well-being.

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Common Interview Questions for Regional Sales Manager, HIED
Can you describe your experience with managing a sales pipeline?

Absolutely! When discussing your experience with managing a sales pipeline, elaborate on the tools you’ve used, such as Salesforce, and provide specific examples of how you maintained accuracy in opportunity management, set timelines for deals, and ensured follow-ups to move prospects through the sales cycle.

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How do you approach building relationships with new clients?

In approaching new client relationships, focus on establishing trust from the first interaction. Highlight your strategies for understanding client needs, actively listening, and maintaining communication. Discuss the importance of personalized follow-ups and building rapport over time.

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What strategies do you use for quota attainment?

When discussing quota attainment strategies, share specific examples of how you've set and monitored your own goals, adjusted your tactics based on feedback and performance metrics, and employed prospecting techniques to fill your pipeline consistently.

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How would you handle objections from potential clients during a sales pitch?

Handling objections can be approached by actively listening to the concerns of the client, validating their feelings, and then providing thoughtful responses that address their issues directly. Using examples from past experiences where you've turned objections into sales can also be helpful.

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What is your experience with cross-selling to existing clients?

Cross-selling successfully involves understanding your existing clients' needs deeply. Share experiences where you've identified additional products that align uniquely with their current solutions, and explain how you introduced these options in a way that felt seamless and beneficial for the client.

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Describe a time you exceeded sales expectations.

To effectively answer this question, choose a specific instance where you surpassed your sales goals. Discuss the strategies you employed, what actions you took that set you apart, and the overall impact on your team or company.

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How do you stay organized and manage multiple sales opportunities simultaneously?

Staying organized is crucial in sales. Talk about the tools and processes you use to track your sales opportunities, set reminders, and prioritize tasks. Emphasize how being organized helps you maintain focus on closing deals while being responsive to your clients.

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What role does data play in your sales strategy?

Discuss how data informs your sales strategy, including how you leverage analytics to identify trends, measure performance, and make data-driven decisions to refine your approach and target the right audience effectively.

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How do you keep abreast of industry trends and competitor activity?

Keeping informed about industry trends can be done through regular participation in webinars, industry publications, and networking with peers. Discuss how you leverage this information to adapt your sales strategies and maintain a competitive edge.

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What motivates you in a sales role?

Share what truly drives you, such as reaching specific sales targets, building lasting client relationships, contributing to team success, or personal growth. Highlight how these motivators align with the culture at Instructure and the role you're applying for.

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Our mission is to inspire everyone to learn together. We work toward this goal by focusing on openness, relationships, equality, ownership, and simplicity. These values apply across the board: to our software and services; our coworkers, customers...

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BENEFITS & PERKS
Health Savings Account (HSA)
Dental Insurance
Vision Insurance
Disability Insurance
Flexible Spending Account (FSA)
Family Medical Leave
Paid Holidays
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
December 12, 2024

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