Channel Activation and Business Analyst Lead

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.

Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.

Syngenta Crop Protection is headquartered in Switzerland.

• Lead and co-create the development of retailer campaigns designed to achieve the growth and revenue goals of the organization
• Enhances and communicates Syngenta / Product value proposition through retailer branding
• Design, Implement, Monitor and Evaluate Loyalty Program offers for retailers and key grower segments
• Ensure implementation of campaign management process, KPI setting, monitoring process to get feedback for further improvement in time
• Management of Efficiency Tool (Saksham)
• Liason between SYN and 3rd Party Service provide Grupo BPO
• Responsible for building, enhancing and maintaining forecasting tools to cope with business needs
• Serve as a subject matter expert on the identification and interpretation of trends and insights with respect to sales and demand forecasting
• Develop actionable, proactive metrics that drive forecasting capabilities and strategic insights.
• Perform statistical analyses and forecasting techniques and collect critical insights and trends.
• Design reports, scorecards, dashboards and ad hoc analysis that deliver workforce insights and KPIs.
• Proactively provide data-based insights and analyses that support leaders in making decisions that positively impact their business
• Implement processes and procedures to support, streamline and in some cases, automate analytic and measurement strategies

Accountabilities:

• Development of campaigns for Retailers designed to improve brand visibility and encourage channel support
• Sequence campaign roll out in logical way to maximize efficiency and effectiveness.
• Monitoring campaign effectiveness and product portfolio performance
• Allocating A&P requests of Pillar/3P Business by Region effectively & dynamically based on market & competitor situation.
• Supervising A&P spending to be aligned with business objective & to maximize return on investment.
• Provide market insights and proactively provide inputs in the Commercial business forum (Marketing Meeting, PLT, CCT).
• Support in promoting and implementation of channel campaigns and loyalty program offers
• Delivery of agreed KPIs
• Loyalty program design and Implementation
• Efficiency Measurement of 3rd Party Service provider
• Saksham management

FIELD WORK: 60%

BUSINESS ANALYSIS, SAKSHAM and LOYALTY PROGRAM MANAGEMENT: 40%