Senior Manager, Media Insights & Strategy

The Senior Manager, Media Insights & Strategy at Chomps will lead the analysis and reporting of media performance across digital, TV, social, and influencer channels. Responsibilities include optimizing media strategies, collaborating with external agencies, and providing actionable insights to support marketing growth.

Candidates should have 6+ years of experience in media analytics or marketing analytics, preferably within the CPG industry. A Bachelor’s degree in Marketing, Business, or Data Analytics is required, along with strong analytical skills and experience with data visualization tools like Power BI.

Chomps promotes a collaborative and entrepreneurial spirit, offering a flexible, remote work environment where team members can make a significant impact. You'll be part of a diverse workforce that values creativity and innovation in health and nutrition.

The Senior Manager will leverage advanced tools such as Marketing Mix Models (MMM), brand equity tracking, and data visualization techniques to guide decision-making and uncover insights on media performance and audience behaviors.

Chomps offers numerous opportunities for growth and advancement based on performance. Benefits include a continual education budget, unlimited PTO, bi-annual team activities, and a commitment to building a diverse and inclusive workplace.

In answering this question, focus on specific projects you've managed, the tools you've used, and the outcomes achieved through your analysis. Highlight your ability to translate complex data into actionable insights.

Describe your methodology for analyzing channel effectiveness, including any frameworks you've used for A/B testing and how you've successfully integrated feedback into future strategies.

Share a concrete example where your analysis led to changes in campaign strategies or budget allocation, and discuss the positive results that followed from those adjustments.

Mention your experience with tools like Power BI, Tableau, or others, and give examples of how you've used these tools to communicate data trends to various audiences.

Discuss your continuous learning habits, such as courses, webinars, or relevant industry publications, showcasing your passion for staying updated on best practices and innovative techniques.

Share specific strategies that you've found useful in fostering collaboration among teams, emphasizing communication tools, regular check-ins, and how you build relationships with key stakeholders.

Describe your problem-solving approach, prioritizing a thorough investigation of the data, seeking expert opinions if necessary, and how you present your findings clearly to decision-makers.

Discuss organizational skills, time management strategies, and how you encourage a culture of accountability and open communication among your team members.

Express your passion for the company's mission, values, and products. Highlight how your skills align with their goals and how you envision contributing to their growth and success.

Share past experiences where you analyzed media spend distribution and how your recommendations led to increased efficiency or return on investment in campaigns.