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VP, Marketing Campaign Scrum Master

The Marketing Campaign Scrum Master is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering application on own job and the business. Recognized technical authority for an area within the business. There are typically multiple people within the business that provide the same level of subject matter expertise. Strong communication and diplomacy skills are required to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts a broad area, which eventually affects the overall performance and effectiveness of the sub-function/job family.The Scrum Master is responsible for leading scrum teams in using Agile methodology and scrum practices. This role is part of the Marketing Operations team in support of US Consumer Marketing at Citi. The Scrum Master is responsible for working with several teams across the organization to set up the appropriate timeline for campaign execution, ensure that deliverables are being met according to plan and raise any ‘red status’ or risk items to management for awareness. The Scrum Master enlists other members of the working team/management when appropriate to resolve and clarify issues that could impede execution of the marketing campaign. The Scrum Master relies on experience, judgment, and management guidance to plan and accomplish goals. Responsible for daily standups and weekly meetings including retrospectives to ensure Continuous Improvement.Responsibilities:• Partner with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Develop campaign schedules and apply critical thinking to identify and mitigate potential issues. Assess for impacts to ensure overall campaign integrity.• Collaborate with business partners to execute campaigns/initiatives that drive acquisitions growth and greater customer engagement.• Make decisions and recommendations based on data.• Identify and manage issues to resolution.• Appropriately assess risk when business decisions are made, demonstrating consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.Qualifications:• 5-10 years of experience in Marketing and retail bank/financial services industry experience.• Requires attention to detail, advanced project management skills, very good communication and problem-solving skills.• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.• Creative problem solving and sense of ownership.• Solid communication, presentation and project management skills.• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.• Proficiency in all Windows applications suite (Excel, PowerPoint, Word)• The candidate must be able to multi-task and project manage in a fast-paced environment.• The candidate should be able to effectively manage change while protecting the team from distractions and interferences.• Knowledge of workflow tools (Aprimo) and Agile software (Jira), a plus• The role is critical and central in ensuring marketing goals are met.Education:• Bachelor’s/University degree, Master’s degree preferred• Scrum Master CertificationThis job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.------------------------------------------------------Job Family Group:Marketing------------------------------------------------------Job Family:Marketing Program Management------------------------------------------------------Time Type:Full time------------------------------------------------------Primary Location:Jacksonville Florida United States------------------------------------------------------Primary Location Full Time Salary Range:$103,920.00 - $155,880.00In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.------------------------------------------------------Anticipated Posting Close Date:Dec 10, 2024------------------------------------------------------Citi is an equal opportunity and affirmative action employer.Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.View the "EEO is the Law" poster. View the EEO is the Law Supplement.View the EEO Policy Statement.View the Pay Transparency Posting
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$129900 / YEARLY (est.)
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$103920K
$155880K

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What You Should Know About VP, Marketing Campaign Scrum Master, Citi

Are you ready to elevate your career as a VP, Marketing Campaign Scrum Master with Citi in beautiful Irving, TX? This is your chance to thrive in a role that blends strategic oversight with agile execution in the dynamic world of marketing. As the Scrum Master, you will be at the heart of our Marketing Operations team, ensuring that marketing campaigns not only meet but exceed business goals. You'll lead agile scrum teams, helping to streamline the execution of campaigns from concept to launch. With your strong communication skills, you'll guide teams through daily standups, weekly retrospectives, and problem-solving discussions, fostering a culture of continuous improvement. Your insight will shape campaign schedules, and your knack for critical thinking will help mitigate challenges before they escalate. You'll collaborate closely with various business partners, driving customer acquisition and engagement initiatives. Plus, your leadership will ensure that Citi operates smoothly, adhering to industry regulations while maintaining our reputation for excellence. This role is perfect for someone who thrives in a fast-paced environment, juggling multiple projects with ease and a proactive approach to decision-making. If you have a minimum of 5-10 years of experience in marketing within the financial services space, and you're ready to make a significant impact, we'd love to have you on board. Join us at Citi, where you'll play a vital role in shaping the future of marketing strategies while enjoying the benefits of a robust support system and a great work-life balance.

Frequently Asked Questions (FAQs) for VP, Marketing Campaign Scrum Master Role at Citi
What are the primary responsibilities of a VP, Marketing Campaign Scrum Master at Citi?

The VP, Marketing Campaign Scrum Master at Citi is responsible for leading scrum teams to implement Agile methodologies in marketing campaigns. You will collaborate with internal teams, manage campaign schedules, identify risks, and drive initiatives that maximize customer engagement. Additionally, you will ensure that all campaigns are executed flawlessly, aligning with business goals.

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What qualifications are needed for the VP, Marketing Campaign Scrum Master role at Citi?

To qualify for the VP, Marketing Campaign Scrum Master role at Citi, you should ideally have 5-10 years of experience in marketing, particularly in the retail banking or financial services sector. A bachelor's degree is required, while a master's degree and Scrum Master certification are preferred. You should possess strong project management, communication, and problem-solving skills, with proficiency in Agile software like Jira being a plus.

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How does the VP, Marketing Campaign Scrum Master role contribute to Citi's marketing success?

The VP, Marketing Campaign Scrum Master plays a critical role in ensuring that marketing campaigns are delivered on time and to specification. By utilizing your expertise in Scrum practices, you’ll help streamline processes, foster teamwork, and quickly respond to any obstacles, ultimately contributing to increased acquisition growth and customer engagement.

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What is the work environment like for the VP, Marketing Campaign Scrum Master at Citi?

The work environment for the VP, Marketing Campaign Scrum Master at Citi is fast-paced and collaborative. You'll work within a dynamic team and engage with various business partners, cultivating an atmosphere of innovation and continuous improvement. Citi also emphasizes work-life balance and offers competitive benefits, making it a supportive workplace.

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What tools and methodologies are commonly used by a VP, Marketing Campaign Scrum Master at Citi?

In the VP, Marketing Campaign Scrum Master role at Citi, you will frequently use Agile methodologies and tools such as Jira for project management. Additionally, familiarity with workflow tools like Aprimo will be advantageous. Your toolkit will also include typical office software, such as Microsoft Excel, PowerPoint, and Word to prepare reports and presentations.

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Common Interview Questions for VP, Marketing Campaign Scrum Master
How do you ensure that a marketing campaign aligns with business goals?

To ensure alignment, it's crucial to clearly understand the business objectives from the outset. I work closely with stakeholders to gather their requirements and expectations. Throughout the campaign, I maintain open lines of communication and regularly assess metrics to verify we're on track. This proactive approach allows us to adjust tactics as necessary to stay aligned.

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Can you describe your experience with Agile methodologies as a Scrum Master?

Absolutely! My experience as a Scrum Master has been centered around facilitating agile processes, conducting daily standups, and ensuring that scrum teams adhere to best practices. I prioritize removing impediments to allow my team to focus on their deliverables while continuously driving improvement through retrospectives.

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What strategies do you employ to manage risk during a marketing campaign?

Managing risk is all about identifying potential issues early. I advocate for thorough planning and regular risk assessments as part of our sprint processes. By fostering a culture where team members can speak up about risks and collaborating on solutions, we can mitigate issues before they escalate.

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How do you handle conflicts among team members during a project?

I believe that open communication is key. When conflicts arise, I facilitate discussions to ensure everyone's voice is heard. My focus is on finding common ground and encouraging a collaborative approach to resolving differences, which ultimately strengthens team cohesion.

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Can you provide an example of a successful marketing campaign you led?

Certainly! One of my most successful campaigns involved launching a new savings product. I coordinated the efforts of multiple teams, ensured clear timelines were established, and mitigated risks proactively. The campaign resulted in a 20% increase in customer enrollments, demonstrating the effectiveness of our coordinated approach.

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How do you prioritize tasks in a fast-paced environment?

In a fast-paced setting, prioritization is driven by strategic alignment and impact potential. I assess tasks based on deadlines and their relations to overall campaign goals. Tools like Jira help me track progress and adjust priorities dynamically to meet changing needs.

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What is your approach to stakeholder communication?

I believe in establishing a communication plan at the project's onset. Regular updates, transparency, and soliciting feedback are crucial for maintaining stakeholder relationships. I aim to keep everyone informed and engaged throughout the project lifecycle.

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How do you foster continuous improvement within a team?

I encourage a growth mindset by promoting regular retrospectives where the team can discuss what went well and what can be improved. I also support ongoing professional development, allowing team members to expand their skills and knowledge, which enhances overall team performance.

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How would you assess the success of a marketing campaign after its completion?

Post-campaign, I rely on key performance indicators (KPIs) that tie back to our original goals like engagement rates, customer growth, and ROI. I also gather qualitative feedback from team members and stakeholders to gain insights for future campaigns.

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What do you see as the biggest challenge facing marketing teams today?

One of the biggest challenges is the fast pace of change in consumer behavior and digital trends. Marketing teams must be agile, adapt quickly to these changes, and continuously innovate their strategies to remain competitive.

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Citi’s mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capi...

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
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Full-time, on-site
DATE POSTED
December 5, 2024

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