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Content Marketing Manager

Taxback International is a leading global VAT solutions provider. Our integrated technology streamlines the processes of global VAT compliance, recovery & payment for Enterprise and Medium sized businesses worldwide.

Taxback International is part of CluneTech, a suite of companies providing cutting-edge solutions that simplify global business. We have been recognised as a Great Place to Work for 9 consecutive years, a “Best Workplace for Women” for the past 5 years and most recently, we were delighted to be recognised as a “Best Workplace in Tech” for the accreditation’s second year.

Our global footprint encompasses 35 offices worldwide and we do business across 100 countries on a daily basis.

This role requires one day per week in our Kilkenny HQ.

The Role

We are looking for a talented Content Marketing Manager with 5+ years of experience, preferably in B2B companies within the fintech industry. The ideal candidate will be responsible for developing and executing our content marketing strategy to drive brand awareness, generate leads, and support our business objectives.

Key Responsibilities:

  • Develop and implement a comprehensive content marketing strategy aligned with our business goals and target audience needs
  • Create and manage a diverse range of high-quality content, including blog posts, whitepapers, case studies, videos, and social media content
  • Optimize content for SEO and lead generation, ensuring maximum visibility and engagement
  • Collaborate with internal teams, including sales, product, and subject matter experts, to produce accurate and compelling content
  • Manage the content calendar and ensure timely delivery of all marketing materials
  • Analyze content performance metrics and use data-driven insights to refine our content strategy
  • Stay up-to-date with industry trends and best practices in content marketing and fintech
  • 5+ years of experience in content marketing, preferably in B2B fintech or related industries
  • Proven track record of developing and executing successful content marketing strategies
  • Excellent writing and editing skills, with the ability to communicate complex financial concepts clearly and engagingly
  • Strong understanding of SEO principles and content optimization techniques
  • Experience with content management systems and marketing automation tools – Salesforce Account Engagement experience is preferable
  • Familiarity with analytics tools and data-driven decision making
  • Bachelor's degree in Marketing, Communications, or a related field
  • Knowledge of VAT, tax compliance, or financial services is a plus

Skills and Attributes

  • Exceptional creativity and strategic thinking abilities
  • Strong project management and organizational skills
  • Ability to work independently and collaboratively in a fast-paced environment
  • Excellent communication and interpersonal skills
  • Adaptability and willingness to learn new technologies and industry developments

At Taxback International, we are a community of like-minded individuals committed to excellence in everything we do. We create an innovative, collaborative, and supportive workplace that allows our brilliant people to unleash their potential.

Recognized as a both a Great Place to Work and Deloitte Best Managed Company, we believe that recognition goes much deeper than just financial rewards. Therefore, in addition to a competitive salary, we also offer an exclusive benefits package that includes:

  • Competitive pension
  • Flexible Working Policy with a combination of remote and office working and a flexible approach to working hours
  • Competitive annual leave and a number of other leaves including IVF, compassion, marriage, maternity and paternity leave
  • Employee-led CSR Programme, CluneTech Cares, with one paid Volunteer Day per year
  • Death in Service Benefit
  • Milestone Recognition Programme
  • Professional & Personal Development
  • Rewards & Recognition
  • Employee Wellbeing Programme, CluneTech Life

Taxback International is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We are committed to building and maintaining a culture which is free from discrimination and harassment and where all employees can bring their best selves to work.

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Content Marketing Manager, CluneTech

Are you ready to take the leap into a thrilling opportunity? Join Taxback International as a Content Marketing Manager! With over 5 years of experience in the B2B fintech landscape, you’ll dive into an exciting role where every day presents a new chance to influence our growing brand presence. At Taxback International, we’re not just a VAT solutions provider—we’re a team of innovators who’ve been recognized as a Great Place to Work for almost a decade! You’ll craft and execute a content marketing strategy that aligns with our business goals while creating captivating blog posts, whitepapers, and engaging social media content. Your work will not only enhance our brand visibility but also drive quality leads. Collaborating with talented teams across the organization means you’ll produce dynamic and impactful content together. An emphasis on SEO optimization will take your content to new heights, ensuring it reaches our audience effectively. With access to 35 global offices and a culture that promotes professional development, you’ll be empowered to refine your strategies using data and industry best practices. Being part of a company known for its support of women and tech advancements, Taxback International is dedicated to fostering a diverse and inclusive workplace. This position requires just one day a week at our Kilkenny HQ, giving you flexibility in your work environment. Bring your creativity and strategic mindset, and let’s make waves in the content marketing world together!

Frequently Asked Questions (FAQs) for Content Marketing Manager Role at CluneTech
What are the main responsibilities of a Content Marketing Manager at Taxback International?

The Content Marketing Manager at Taxback International is responsible for developing and executing a comprehensive content marketing strategy aligned with business goals. This includes creating high-quality blog posts, whitepapers, and social media content, optimizing for SEO, collaborating with internal teams, managing the content calendar, and analyzing content performance metrics.

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What qualifications do I need to apply for the Content Marketing Manager position at Taxback International?

To apply for the Content Marketing Manager role at Taxback International, candidates should have 5+ years of content marketing experience in B2B, preferably in the fintech industry. A Bachelor’s degree in Marketing or a related field is required, along with a strong grasp of SEO principles and excellent writing skills.

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How does Taxback International support the professional development of a Content Marketing Manager?

Taxback International values personal and professional growth, offering a dedicated Professional & Personal Development program for its employees. The Content Marketing Manager role allows for continuous learning through collaboration with diverse teams, analytics, and access to industry trends, ensuring that employees remain at the forefront of content marketing and fintech innovations.

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What kind of company culture can I expect as a Content Marketing Manager at Taxback International?

At Taxback International, the company culture is innovative, collaborative, and supportive. The organization fosters an environment that allows individuals to thrive and encourage teamwork across various departments. Recognized as a Great Place to Work, the culture emphasizes diversity, inclusion, and work-life balance.

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What types of content will the Content Marketing Manager be expected to create at Taxback International?

The Content Marketing Manager at Taxback International will be responsible for creating various types of content to drive engagement, including blog posts, whitepapers, case studies, videos, and social media content. This diverse range ensures that the marketing strategy addresses different audience needs while boosting brand awareness.

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Common Interview Questions for Content Marketing Manager
Can you explain your approach to developing a content marketing strategy?

When answering this question, highlight your emphasis on aligning the strategy with business goals and understanding the target audience. Discuss how you conduct market research, prioritize content types, and set measurable objectives to drive brand awareness and lead generation.

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How do you ensure your content is optimized for SEO?

Explain your process for keyword research, on-page optimization techniques, and performance tracking of your content. Mention the importance of writing high-quality, valuable content that engages readers while incorporating keywords naturally.

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Describe a successful content marketing campaign you've implemented?

Provide a specific example of a campaign where you set clear objectives, implemented strategic content creation, and measured success through analytics. Highlight your role, the creative process, and how you adapted based on performance insights.

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How do you stay updated with industry trends within fintech and content marketing?

Emphasize your commitment to continuous learning through webinars, workshops, industry publications, and networking with peers. Demonstrating your proactive approach to staying current will reflect positively on your candidacy.

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What tools do you use for content management and analytics?

Discuss your familiarity with content management systems, marketing automation tools like Salesforce Account Engagement, and analytics platforms. Be specific about how you've utilized these tools to enhance content delivery and assess performance metrics.

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What role does data play in your content strategy?

Explain how you leverage data to inform content creation, optimization, and overall strategy. Emphasize your use of analytics to identify trends, measure engagement, and adjust your approach to meet audience needs.

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How do you handle tight deadlines while managing multiple projects?

Share your strategies for prioritization and time management, emphasizing your organizational skills. Discuss how effective communication with team members ensures transparency in meeting deadlines.

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Can you provide examples of successful collaboration with cross-functional teams?

When answering this, discuss specific instances where you've collaborated with sales, product, or subject matter experts. Highlight how these collaborations enriched your content and contributed to successful campaigns.

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How do you measure the success of your content marketing efforts?

Discuss key performance indicators (KPIs) you utilize, such as website traffic, engagement rates, lead conversions, and social media metrics. Your understanding of how to track and report on these metrics will be crucial.

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What do you believe are the key trends in content marketing today?

Share insights on the latest content marketing trends, such as personalization, video content utilization, and the importance of user-generated content. Show that you’re aware of evolving trends and their implications for strategy.

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clunetech was founded in 1996 when a simple favour for a friend unlocked the potential for global expansion. since then, the group’s portfolio of companies has grown and evolved and now comprises of experts in global payroll, tax returns, promotio...

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Full-time, hybrid
DATE POSTED
December 11, 2024

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