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Head of Communications

Our mission: Deliver global omniscience.To stay ahead of climate change, geopolitical risk, and other major crises and issues, we need a global understanding of what is changing, where, and how fast. Umbra provides easy access to the highest quality commercial satellite data available, which is an indispensable tool for the growing number of organizations monitoring the Earth. We empower our customers to create solutions that inform, inspire, and address our planet’s most pressing needs. We’re helping to create a brand new industry that has never meaningfully existed before.We are looking for a strategic and results-driven Head of Communications to lead supporting members of our team and to enhance our communication efforts across various channels. This role requires a seasoned professional with expertise in government affairs, communications lobbying, marketing, and company branding. The Head of Communications will be responsible for shaping and executing our communication strategies to support organizational goals, influence public policy, and enhance our brand presence.Key ResponsibilitiesThe Head of Communications will work with senior business managers and the CEO. They will manage their areas of responsibility, and the associated professionals, to provide positive business outcomes for these corporate stakeholders.Government Affairs• Develop and implement strategies to influence relevant public policy and legislation.• Build and maintain relationships with key officials, legislators, and regulatory bodies.• Monitor and analyze political and regulatory developments and assess their impact.• Prepare and deliver advocacy materials, position papers, and presentations to key stakeholders.• Represent the company in meetings, forums, and public hearings as needed.Marketing• Oversee the development and execution of marketing strategies aligned to business objectives.• Ensure consistent messaging and branding across all marketing channels.• Evaluate the effectiveness of marketing campaigns and adjust strategies to maximize impact.Company Branding• Develop and implement a comprehensive branding strategy that reinforces the company’s mission, values, and market position.• Ensure communications and marketing materials reflect desired brand identity and messaging.• Lead efforts to enhance brand reputation and visibility through relevant communication channels, including company websites and social media.• Oversee the creation and maintenance of brand guidelines and ensure adherence.Strategic Communication• Create and execute a strategic communication plan that aligns with organizational goals and drives key messages to target audiences.• Develop and manage internal and external communication strategies, including media relations, public relations, and corporate communications.• Lead crisis communication efforts and manage sensitive issues with a proactive approach.• Coordinate with senior leadership to prepare speeches, presentations, and other key communication materials, and ensure consistency, quality, and alignment.Team Leadership• Lead and mentor marketing, communications, and government relations professionals.• Foster a collaborative and high-performance work environment with focus on results.• Provide guidance and support in developing communication strategies, content creation, and campaign management.• Manage external agencies and consultants as needed to support communications objectives.• Manage the budgets and allocate resources efficiently to achieve strategic goals.Required Qualifications• 15+ years of experience in communications, with a proven track record in government affairs, lobbying efforts, marketing, and branding.• Bachelor’s degree from an accredited university.• Exceptional written and verbal communication skills, with the ability to craft compelling messages for diverse audiences.• Strong understanding of government processes, public policy, and regulatory engagement.• Experience in developing and implementing strategic communication and marketing plans.• Experience working in the remote sensing, aerospace, and defense industries, or another industry with similar strategic importance to our nation.• Proven leadership abilities with experience managing teams and driving results.• Proficiency in communication tools and platforms, including media relations and digital marketing technologies.Desired Qualifications• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.• Established network of relationships with government officials and industry stakeholders.• Knowledge of current trends and best practices in government relations, lobbying, communication and marketing.Benefits• Flexible Time Off, Sick, Family & Medical Leave• Medical, Dental, Vision, Life, LTD, STD (employer funded)• Vol Life, Critical Illness, Accidental, Hospital Indemnity, Pet Insurance (employee funded)• 401k with 3% non-elective company contribution• Stock OptionsUmbra is an Equal Opportunity Employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Employment Eligibility VerificationIn compliance with federal laws, all hired persons will be required to verify their identity and eligibility to work in the United States by completing the required Employment Eligibility Verification Form (I-9 Form) upon hire.ITAR/EAR RequirementsThis position may include access to technology and/or data that is subject to U.S. export controls pursuant to ITAR and EAR. To comply with federal export controls, all persons hired must be a U.S. citizen, U.S. national, U.S. lawful permanent resident, refugee or asylee as defined by 8 U.S.C.• 1324b(a)(3), or must otherwise be eligible to obtain the required authorizations from the U.S. Department of State and/or U.S. Department of Commerce as applicable.Pay TransparencyThis job posting may span more than one career level. To provide greater transparency to candidates, we share base ranges for all job postings regardless of state. We set standard base pay ranges for all roles based on function and level benchmarked against similar stage growth companies. Final offer amounts are determined by skills, responsibilities and relevant work experience.
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What You Should Know About Head of Communications, Umbra

Are you ready to make a meaningful impact on global communication strategies? At Umbra in Arlington, VA, we are on a mission to deliver global omniscience by providing easy access to high-quality satellite data that empowers organizations to monitor our planet. We are searching for a strategic and results-driven Head of Communications to elevate our communication efforts across diverse channels. In this role, you'll collaborate closely with senior executives, including our CEO, to shape and execute communication strategies that align with our organizational goals. With at least 15 years in relevant fields, you'll lead initiatives in government affairs, marketing, and branding. You’ll have the opportunity to influence public policy while crafting compelling messages for our audiences. If you are passionate about fostering relationships, driving effective marketing campaigns, and enhancing our brand presence, this could be the perfect role for you. You'll mentor a talented team, manage budgets, and lead crisis communication efforts. With a focus on results and a collaborative spirit, you will play a crucial role in our mission to combat pressing global challenges. Join us at Umbra and help us set a new standard in communications to make a difference in the world!

Frequently Asked Questions (FAQs) for Head of Communications Role at Umbra
What are the main responsibilities of the Head of Communications at Umbra?

The Head of Communications at Umbra will lead strategic initiatives including government affairs, marketing, and company branding. This role involves developing and implementing advocacy strategies, managing media relations, and enhancing the overall brand presence. You’ll work closely with senior leadership to craft compelling communication materials, and you'll oversee the team's workflow to ensure positive business outcomes.

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What qualifications are needed for the Head of Communications position at Umbra?

To qualify for the Head of Communications role at Umbra, applicants should have a minimum of 15 years of experience in communications, with a strong track record in government affairs, lobbying, marketing, and branding. A Bachelor’s degree in a related field and exceptional communication skills are essential, alongside a proven ability to lead teams and develop effective communication strategies.

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How does the Head of Communications at Umbra influence public policy?

The Head of Communications at Umbra influences public policy by developing and executing strategies that engage key stakeholders, lawmakers, and regulatory bodies. This involves preparing advocacy materials, position papers, and representing the company in public meetings to ensure that Umbra’s objectives are communicated effectively and considered in legislative developments.

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What role does marketing play in the Head of Communications job at Umbra?

In the Head of Communications role at Umbra, marketing is vital to aligning communications with the company's business objectives. You will oversee the creation and execution of marketing strategies, ensure consistent messaging, and evaluate campaign effectiveness. This position emphasizes the importance of a well-crafted marketing approach to enhance brand visibility and drive engagement.

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What does team leadership involve for the Head of Communications at Umbra?

For the Head of Communications at Umbra, team leadership involves mentoring professionals in marketing, communications, and government relations. You will foster a high-performance work environment focused on collaboration and results, guiding team members in their communication strategies and campaign management, while also managing external agencies to support communication objectives.

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Common Interview Questions for Head of Communications
How would you approach developing a communication strategy for Umbra?

To develop a communication strategy for Umbra, I would start by aligning the strategy with the company’s mission and objectives. I'd conduct a thorough analysis of the target audiences, determining key messages and channels that would resonate. Collaboration with senior management would be crucial, ensuring consistency in messaging and effectiveness in reaching our goals.

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Can you describe your experience with government affairs related to communication?

My experience in government affairs includes crafting advocacy materials, engaging with lawmakers, and monitoring legislative developments. I have successfully built relationships with key officials, trained team members in public policy initiatives, and developed comprehensive outreach plans that have positively influenced policy decisions aligned with corporate goals.

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What strategies would you use to maintain brand integrity at Umbra?

To maintain brand integrity at Umbra, I would implement comprehensive brand guidelines and ensure all internal and external communications adhere to these standards. Regular training for team members, consistent monitoring of messaging across channels, and feedback loops would be essential to reinforce our brand values and ensure authenticity in every interaction.

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How do you measure the success of a communication campaign?

Measuring the success of a communication campaign involves setting clear KPIs at the outset. I typically evaluate metrics such as engagement rates, audience reach, sentiment analysis, and conversion rates. Post-campaign analysis is crucial, allowing for adjustments in future strategies based on factual data and audience feedback.

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Describe how you would handle a crisis communication situation at Umbra.

Handling crisis communication at Umbra requires a proactive and transparent approach. I would quickly assemble a crisis team, assess the situation, and develop a clear, consistent message for all stakeholders. Timely updates via appropriate channels, ongoing assessments of public sentiment, and a commitment to rectifying issues are essential in maintaining trust during challenging times.

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What role does social media play in your communication strategy?

Social media plays a pivotal role in my communication strategy by providing an avenue for real-time engagement with diverse audiences. It serves as a platform to disseminate key messages, share company achievements, and gather feedback. I prioritize a tailored approach to each channel, ensuring the messaging aligns with our overall strategy and resonates with the target audience.

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How would you ensure effective collaboration among your team at Umbra?

Ensuring effective collaboration among my team would involve fostering an open communication culture where ideas can be freely shared. Regular team meetings, utilizing collaboration tools, and encouraging cross-departmental projects would reinforce team cohesion. I believe that celebrating successes and recognizing individual contributions also play a vital role in maintaining team morale and productivity.

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What specific communication tools do you prefer for managing external relations?

For managing external relations, I prefer using tools like CRM platforms for tracking interactions, media monitoring tools to gauge public sentiment, and social media management software to streamline communications. Additionally, leveraging email marketing software for advocacy outreach ensures that our messaging is targeted and effective.

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How do you tailor messages for different audiences?

Tailoring messages for different audiences requires a deep understanding of their unique needs and perspectives. I start by segmenting the audience based on their interests and values, then craft messages that resonate specifically with each group. Using various communication channels to adjust the tone and context while maintaining core messages is crucial for effective engagement.

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What strategies would you implement to enhance Umbra's visibility in the industry?

To enhance Umbra's visibility in the industry, I would implement a multifaceted approach that includes strategic media placements, thought leadership initiatives such as speaking engagements, and partnerships with relevant organizations. Hosting webinars or workshops could also showcase our expertise while engaging potential clients and stakeholders directly.

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Full-time, on-site
DATE POSTED
December 6, 2024

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