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Senior Regional Marketing Manager

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As a member of the marketing team, the Senior Regional Marketing Manager is responsible for defining, executing, and reporting on marketing campaigns, events, and sales enablement strategies for Clarivate's patent intelligence portfolio across the EMEA and Americas regions.

These campaigns are developed and executed closely with global marketing programs and local sales leadership.

About You – experience, education, skills, and accomplishments

Bachelor’s degree plus a minimum of 5-7 years’ B2B marketing experience, with 2+ years direct experience in campaign and promotional program management.

Ability to develop campaign activities based on key strategic priorities and input from key stakeholder groups like sales, product marketing and content marketing

Strategic, creative, collaborative and able to clearly communicate how plans will deliver on company strategic marketing goals.

Superior project management and organization skills, with ability to execute multiple, complex campaigns, while also managing and motivating internal stakeholders to strict campaign timelines.

Experienced in marketing campaign planning and execution, digital marketing, account based marketing and budget management

Highly organized and detail-oriented with the ability to manage multiple projects and juggle competing priorities and deadlines.

Working knowledge of Salesforce and marketing automation tools

It would be great if you also have . . .

Experience in software marketing or the intellectual property industry

Experience with paid advertising platforms, webinar management tools, ABM platforms, Google Analytics, and SEO.

What will you be doing in this role?

Campaign management: Develop, execute, and measure demand generation, ABM, lead acquisition, and nurturing programs to accelerate pipeline, generate qualified leads and support revenue growth.
Content production: Work with subject matter experts, as well as internal and external creative partners to develop compelling messaging and content, including blog posts, webinars, email, social posts, and digital ads, to achieve campaign goals.

Sales Support: Provide marketing support to the EMEA and Americas patent intelligence sales teams to capture market opportunities and support GTM priorities and revenue growth.
Retention: Collaborate with product marketing and product education teams to develop campaigns that support existing customer retention and adoption goals.

Reporting: Report on marketing campaign effectiveness and progress against KPIs.

Planning: Prioritize opportunities and build plans to focus resources on highest ROI opportunities. Build and manage pipeline of activities throughout the year.

Lead Management: Work with sales to manage lead conversion, pipeline analysis, and acceleration programs.

About the Team

This role reports into the Director of marketing for patent intelligence, working as part of a team of Demand, Field and Event Marketing professionals as well as collaborating with the wider marketing and sales teams.

Hours of Work

Full-time, permanent role based in our London office on a hybrid basis, 2-3 days per week.

At Clarivate, we are committed to providing equal employment opportunities for all persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.

Average salary estimate

$80000 / YEARLY (est.)

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$70000K

$90000K

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What You Should Know About Senior Regional Marketing Manager, Clarivate

As a Senior Regional Marketing Manager at Clarivate in London, you will play a pivotal role within our vibrant marketing team, focusing on our patent intelligence portfolio across the EMEA and Americas regions. Your expertise in B2B marketing, honed over 5-7 years, will enable you to define, execute, and report on innovative marketing campaigns and events. You will collaborate closely with global marketing programs and local sales leadership to ensure alignment with our strategic goals. Every day will bring new challenges as you develop campaign activities that are not only strategic but also creative and engaging. Your superior project management skills will shine as you juggle multiple complex campaigns while motivating internal stakeholders to meet strict deadlines. With experience in digital marketing and a firm grasp of tools like Salesforce, you’ll be responsible for measuring campaign effectiveness and driving revenue growth. In this role, your ability to collaborate with other teams and your detail-oriented nature will help in creating compelling content that resonates with our audiences. If you're someone who can bring your passion for marketing, a proven track record, and a strategic mindset, then this is the job for you. Join us at Clarivate, where we're committed to equal opportunities in a friendly, supportive environment. This full-time, hybrid position requires you to be present in our London office 2-3 days a week, allowing for a perfect balance between work and personal life. We can't wait to see how your expertise will help shape the future of our marketing efforts!

Frequently Asked Questions (FAQs) for Senior Regional Marketing Manager Role at Clarivate

What are the primary responsibilities of the Senior Regional Marketing Manager at Clarivate?

The Senior Regional Marketing Manager at Clarivate is responsible for defining and executing marketing campaigns specifically for our patent intelligence portfolio. This includes managing demand generation, account-based marketing, and lead acquisition strategies while collaborating with internal stakeholders. You’ll also focus on content production, sales support, and analyzing the effectiveness of campaigns to ensure alignment with our strategic goals.