Senior Demand Generation Manager

The Senior Demand Generation Manager at ClickHouse is responsible for strategizing and executing integrated marketing campaigns targeting the Enterprise market. This includes owning the campaign implementation process, collaborating with various teams to enhance product-led sales strategies, managing partnerships, and analyzing demand metrics to optimize campaign performance. The manager will also innovate new approaches to demand generation and stay current with industry trends, making this role both dynamic and impactful.

Candidates applying for the Senior Demand Generation Manager role at ClickHouse should have a minimum of 6 years of experience in demand generation or growth within the database or developer tooling domain. A proven track record of executing successful campaigns, strong proficiency in Salesforce and Marketo, and experience with intent-based selling tools are critical. Additionally, excellent communication skills and the ability to analyze data effectively are essential qualifications for this position.

At ClickHouse, a Senior Demand Generation Manager drives pipeline and Monthly Recurring Revenue (MRR) by evolving the product-led-sales strategy and implementing intent-based outbound campaigns. This involves identifying buying intent signals, collaborating with product teams to communicate value effectively, and creating automated sales funnels in partnership with the sales and operations teams to ensure a seamless customer journey.

ClickHouse fosters an open and collaborative work culture, encouraging its employees to learn, grow, and share ideas. As the Senior Demand Generation Manager, you'll be part of shaping our company culture, surrounded by motivated team players who value respect and feedback as growth opportunities. The remote-first work environment balances flexibility with a shared commitment to excellence and innovation.

Senior Demand Generation Managers at ClickHouse enjoy a range of perks including flexible work options, employer contributions toward healthcare, stock options, and generous time-off policies. Additionally, they receive support for home office setups and have opportunities for international mobility, enhancing both professional and personal development within a dynamic and supportive company.

For this question, focus on detailing specific campaigns you’ve led, highlighting your contributions in a remote setting. Share challenges faced and how you collaborated with team members to successfully overcome them, demonstrating your ability to thrive in a remote work environment.

Discuss your approach to analyzing performance data, such as lead generation, conversion rates, and pipeline metrics. Talk about tools you've used, and emphasize your analytical mindset to interpret data and optimize future campaigns based on your findings.

Outline your approach to market research and identifying key influences in the Enterprise segment. Share specific tactics like leveraging intent signals and collaborating with partnerships, and discuss how you would customize campaigns to address the needs of enterprise customers.

Share your strategies for keeping informed, such as following relevant publications, participating in professional networks, and attending industry conferences. Explain how this knowledge informs your marketing tactics and shapes your campaigns.

Provide a detailed example of a product-led sales strategy you’ve crafted, focusing on how it integrated with marketing efforts. Highlight the key results, challenges overcome, and lessons learned to illustrate your problem-solving skills.

Discuss the project management tools and methodologies you employ to keep campaigns organized. Emphasize your prioritization strategies, time management skills, and how you ensure communication and collaboration among team members throughout the campaign lifecycle.

Explain the lead generation metrics you prioritize, such as lead conversion rates, cost per lead, and marketing qualified leads. Discuss how these metrics provide insights into campaign effectiveness and help in making data-driven decisions.

Discuss your experience in partnership marketing and collaboration. Explain how you would approach building these relationships by identifying mutual goals, aligning marketing efforts, and establishing regular communication to ensure the partnership's success.

Describe the types of content, such as technical guides, case studies, and tutorials that engage developers. Emphasize the importance of understanding developer needs and how your content can provide value, spark interest, and drive conversions.

Articulate your passion for the database and analytics industry, and express your admiration for ClickHouse's innovative approach. Showcase your desire to contribute to a fast-growing company and explain how your skills align with ClickHouse’s vision and goals.