Paid Social Specialist

As a Paid Social Specialist at Code3, your key responsibilities include building, launching, and optimizing campaigns on major social platforms, managing campaign budgets, performing quality assurance on campaigns, and delivering insightful performance reports to clients. You'll also stay updated on the latest trends and changes within the social advertising landscape, making recommendations for improvements where necessary.

To be a successful Paid Social Specialist at Code3, you should have a BA or equivalent with coursework in marketing, advertising, or business. An interest in paid social media platforms like Meta, TikTok, and Snapchat is essential, alongside proficiency in data analysis using Google Sheets or Microsoft Excel. Previous experience in digital marketing or social media is a plus but not mandatory.

Code3 is committed to fostering a culture of continuous learning and development. As a Paid Social Specialist, you'll have access to ongoing training opportunities, flexible time off for personal recharge, and a commitment to transparent practices in diversity, equity, inclusion, and belonging (DEIB) that empowers your personal and professional growth.

To excel as a Paid Social Specialist at Code3, you'll need strong analytical and organizational skills to manage multiple projects effectively. Excellent verbal and written communication skills will help you articulate insights and recommendations clearly. A data-driven mindset paired with a willingness to learn and adapt will set you apart in this dynamic environment.

The salary range for the Paid Social Specialist position at Code3 is between $55,000 and $65,000, depending on candidate experience and location. This reflects our commitment to attracting talent and compensating them fairly based on their skills and contributions.

When building a social media campaign for a luxury fashion brand, I would start by researching the target audience to understand their preferences and behaviors. I'd then select the most appropriate platforms, such as Instagram or Pinterest, and develop visually striking content that reflects the brand's image. Monitoring the campaign's KPIs closely would be critical to optimizing ad spend and engagement.

To optimize ad performance on social media, I would utilize A/B testing to refine visuals and copy continuously. Analyzing CTR, engagement rates, and conversion metrics will inform adjustments and bid pacing. Additionally, staying current with platform updates and trends allows quick adaptation to maximize ROI.

In my previous role, I successfully managed a paid social campaign for a beauty brand, focusing on a product launch. By segmenting the audience and tailoring ads to each segment, we achieved a 30% increase in conversions compared to previous campaigns. Weekly performance reports helped keep stakeholders informed and engaged.

I view feedback as an opportunity to improve campaigns. By maintaining open communication with team members and clients, I can address concerns promptly and adjust strategies based on insights. Being flexible and proactive contributes to campaign success.

I am proficient in using social media analytics tools like Google Analytics, Facebook Insights, and Looker. These tools enable me to analyze campaign performance, gather insights, and develop reports that inform future strategies. My goal is to translate data into actionable recommendations.

I stay updated with trends in social advertising by following industry blogs, attending webinars, and participating in online marketing groups. Engaging with thought leaders on platforms like LinkedIn and exploring new features on social platforms are also crucial for staying ahead.

Key metrics for measuring a successful social media campaign include engagement rates, click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Understanding these metrics allows us to gauge campaign effectiveness and make data-driven decisions for optimization.

I prioritize campaigns by evaluating urgency and impact. Creating a detailed project calendar helps track deadlines and deliverables. By utilizing project management tools, I ensure that all tasks are organized and focused on meeting client expectations.

Creativity is essential in paid social media advertising as it captures audience attention amidst the noise. Innovative and engaging content encourages user interaction and strengthens brand perception. Balancing creativity with data analysis ensures campaigns are not only appealing but also effective.

I am passionate about the intersection of data and creative marketing, and Code3’s ethos resonates with my values. I admire the agency's commitment to growth and innovation, and I am excited about the opportunity to learn and collaborate within such a talented team. Being part of a company that champions diversity and inclusion is also very important to me.