Marketing & Communications Lead at Robin AI

As the Marketing & Communications Lead at Robin AI, you'll have the rewarding job of brand building, social media ownership, and community engagement. Your primary responsibilities involve developing strategies that resonate with Gen Z and Millennials, managing our presence on platforms like TikTok and Instagram, and executing viral campaigns aimed at user growth and brand awareness.

To be considered for the Marketing & Communications Lead role at Robin AI, candidates should possess a proven track record in senior marketing roles, ideally with experience in fast-growing startups. A deep understanding of Gen Z and Millennial culture, expertise in social media, and a successful background in crafting viral marketing campaigns are also essential.

The Marketing & Communications Lead plays a critical role in building and nurturing a vibrant community at Robin AI. This involves creating engaging content, fostering connections with users, and developing strategies to increase loyalty and advocacy around Robyn’s mission of enhancing human connection.

The Marketing & Communications Lead at Robin AI will be responsible for designing and executing innovative growth campaigns that can go viral, driving user acquisition while simultaneously increasing brand recognition. The focus will be on unique strategies that resonate with our target audience and encourage organic sharing.

At Robin AI, the culture is vibrant and dynamic, particularly for the Marketing & Communications Lead. It’s an environment that values creativity, innovation, and a hands-on approach. Team members are encouraged to operate with a sense of urgency and independence, making it an exhilarating place to start a rewarding career journey.

When discussing your experience with social media marketing, provide specific examples of campaigns you've launched, focusing on metrics like engagement and growth. Highlight your ability to adapt content for different platforms and your insights into what resonates with target audiences, especially Gen Z and Millennials.

To effectively build a community around the Robyn AI brand, outline a strategy that emphasizes engagement, user feedback, and community-driven content. Mention the importance of active social media interaction, creating user forums, and possibly hosting events to foster real connections and user loyalty.

When addressing brand storytelling for Robin AI, focus on how to create authentic narratives that encapsulate the company’s mission. Discuss the importance of using user testimonials, success stories, and visually engaging content to create emotional resonance with the audience.

To measure the success of your marketing campaigns, share methodologies like establishing clear KPIs such as engagement rates, conversion rates, and overall brand awareness metrics. Discuss tools you’ve used for analysis and how you leverage insights for continuous improvement.

Provide a detailed example of a viral campaign you executed by explaining the concept, execution, and the platforms utilized. Highlight its impact, such as user growth, engagement stats, and any awards or recognition it received.

Discuss challenges such as understanding audience shifts and adapting to new platforms that emerge. Frame these as opportunities for growth and innovation, emphasizing your intentions to continuously learn and approach challenges with a solution-oriented mindset.

Emphasize the importance of continuous learning and staying updated through industry resources, following thought leaders on social media, attending related workshops, and engaging with professional networks to ensure your strategies are always innovative and relevant.

Highlight the necessity of authenticity, relatability, and interactive content. Discuss how engaging these audiences requires listening to their feedback, offering value, and being present where they spend time online, such as social media platforms.

Recall a situation where you had to pivot a marketing strategy, discussing the thought process behind the decision, the new strategy adopted, and the results achieved. Highlight your adaptability and quick thinking in dynamic environments.

Share your passion for building emotional connections through technology and how Robin AI’s mission resonates with your values. Express your excitement about the opportunity to create a global impact and contribute to something meaningful.