Paid Social Strategist (Luxury Client)

As a Paid Social Strategist at Code3, your key responsibilities include developing comprehensive paid social strategies that align with client objectives, managing paid social buys, conducting market performance research, and providing detailed analysis of multi-platform campaign performance. You will act as a trusted advisor to clients and internal teams, ensuring campaigns meet the highest standards and evolve with industry trends.

To qualify for the Paid Social Strategist position at Code3, you should have a minimum of 3+ years of experience in paid social media buying and planning. Proficiency in platforms such as Meta and TikTok is essential, as well as deep experience with GA4. Communication skills, critical thinking abilities, and certifications in digital marketing will set you apart from other candidates.

Important skills for a Paid Social Strategist at Code3 include critical thinking, communication (both verbal and written), and the ability to analyze large datasets. Being a self-starter, having a passion for social media, and the capability to manage client relationships effectively will greatly enhance your success in this role.

Preferred experience for the Paid Social Strategist role at Code3 includes expertise in paid social planning and buying across various platforms along with a background in beauty, fashion or luxury retail. Familiarity with campaign performance analysis and audience optimization strategies would also be beneficial for thriving in this position.

Code3 offers Paid Social Strategists the unique opportunity to work closely with luxury clients and the chance to develop innovative strategies while enjoying benefits like flexible time off, ongoing learning opportunities, and a supportive work culture dedicated to diversity and inclusion.

In your response, emphasize a structured process: begin by understanding the client's objectives, conduct thorough market research, and analyze audience data. Explain how you would build tactical strategies, select the right platforms, and continually monitor performance to optimize results, ensuring alignment with the client’s goals.

Discuss your hands-on experience with at least two social media platforms used for paid advertising, detailing how you've leveraged their unique features for campaign success. Share examples of past campaigns, targeting strategies, and any platform-specific analytics used to measure success.

Highlight the importance of metrics like CTR (Click-Through Rate), CPC (Cost Per Click), conversion rates, and ROAS (Return on Ad Spend). Explain how you track these metrics and adjust strategies based on performance, while also integrating qualitative data from audience insights.

Outline your commitment to ongoing learning, including staying updated with industry trends, testing new ad formats, and analyzing competitor strategies. Emphasize how you would implement A/B testing and gather insights to continuously evolve the campaign.

Provide a specific example that showcases your problem-solving skills. Describe the challenge clearly, your thought process, the actions you took to address it, and ultimately, what the results were. This will illustrate your adaptability and strategic thinking.

Discuss strategies for managing your time effectively, prioritizing tasks, and staying organized under pressure. Highlight any tools or methods you use to ensure deadlines are met while maintaining quality in your work.

Express your belief in the value of teamwork, detailing how collaboration with internal teams and external partners enhances campaign success. Share experiences that illustrate effective communication and partnership in achieving shared goals.

Detail the steps you take to evaluate a campaign's effectiveness, including reviewing performance data, conducting audience analysis, and comparing against set KPIs. Discuss any tools you utilize for this assessment, such as analytics dashboards or reports.

Share insights about emerging trends such as increased video content, the importance of authenticity, or how machine learning might drive targeting improvements. Your perspective can show your forward-thinking approach and enthusiasm for the industry.

Discuss the importance of transparency and regular updates. Describe how you would schedule check-ins, provide performance reports, and solicit feedback, ensuring clients feel informed and engaged throughout the campaign lifecycle.