Senior Account Executive, Public Relations (Ref.0102412)

As a Senior Account Executive in Public Relations at Ogilvy, your primary responsibilities will include crafting press releases, engaging with the media to secure coverage, and monitoring media coverage while compiling analytical reports for clients. You'll also assist in executing Influencer Marketing programs, attend client events, and actively participate in brainstorming sessions to develop innovative PR campaign ideas.

To apply for the Senior Account Executive position at Ogilvy, candidates typically need 3-4 years of experience in a PR or Social Media role, preferably within an agency environment. A Bachelor’s degree in a related field is preferred, alongside demonstrated expertise in Media Relations, Influencer Engagement, and Event Management. Excellent communication skills in written and verbal English are also essential.

Ogilvy is committed to supporting the career development of its employees through access to local and global training programs. The company also provides opportunities to work with advanced AI tools, ensuring that you are always learning and growing within the rapidly changing PR landscape. A supportive and dynamic work environment fosters personal growth and skill enhancement.

As a Senior Account Executive at Ogilvy, you will engage with a range of distinguished clients, primarily in the beauty industry. Your role will involve understanding client needs and developing tailored PR campaigns that effectively communicate their brand messages and engage target audiences.

In addition to a competitive salary, Ogilvy offers various benefits including private medical health insurance, gym/workout membership, and access to advanced training programs. The environment encourages collaboration and creativity, making it an ideal place for personal and professional growth.

When creating a media list for a PR campaign, I prioritize understanding the target audience and identifying the most relevant journalists, bloggers, and influencers. I research their previous work to ensure alignment with our story, and I use media database tools to build an accurate and comprehensive list that maximizes our chances of gaining coverage.

Absolutely! In a previous role, I led a PR campaign for a new beauty product launch that involved media outreach, influencer partnerships, and an engaging event. Through strategic planning and creative storytelling, we generated substantial media coverage and significant social media engagement, exceeding our client's KPIs.

Maintaining relationships with media contacts requires consistent communication and value. I regularly engage with journalists by sharing interesting and relevant news, offering exclusive access to product launches, and following up after coverage to express appreciation. Personalizing these interactions greatly enhances our rapport.

Analytics plays a crucial role in PR by providing insights into campaign performance and audience engagement. I utilize analytics tools to track media coverage, social media mentions, and overall sentiment. These insights help inform future strategies, justify budgets, and demonstrate the ROI of PR efforts to clients.

In a past role, I managed a PR crisis involving negative coverage of a client's product. I quickly strategized a response by gathering all relevant information and collaborating with the client to craft a transparent and honest message. We issued a statement addressing the concerns and communicated steps we were taking to resolve the issue. This approach helped to mitigate the negative impact and restore trust.

I use several strategies to brainstorm creative PR campaign ideas, including collaborative brainstorming sessions, mind mapping, and reviewing industry trends. Inviting diverse team members can lead to fresh perspectives, and I also draw inspiration from successful campaigns outside our industry to spark innovative concepts.

The success of a PR campaign is measured through specific KPIs such as media coverage reach, audience engagement levels, social media shares, and sentiment analysis. I set clear objectives at the start and continuously track these metrics throughout the campaign to analyze our impact.

I utilize various tools to track media coverage, such as media monitoring services that provide real-time updates on mentions across digital and traditional platforms. Additionally, I often rely on social media analytics tools to assess online engagement and audience sentiment regarding our campaigns.

To ensure client satisfaction in PR campaigns, I maintain open and regular communication, providing updates and soliciting feedback throughout the process. By aligning our strategies with their goals and being responsive to their needs, I foster a strong working relationship that promotes satisfaction and trust.

The future of PR in the digital age is likely to focus on authenticity and personalization. With the rise of influencer marketing and social media, brands must connect with their audiences genuinely. Additionally, the integration of data analytics will enhance our ability to craft targeted campaigns, ensuring relevance and engagement in an ever-evolving landscape.