Digital Marketing Manager
We are looking for a proactive and hands-on strategic Digital Marketing Manager to join our team and play a vital role in shaping our brand narrative, driving impactful digital initiatives, and enhancing our lead generation efforts. This is a hands-on opportunity where you will wear multiple hats to manage digital marketing campaigns, oversee content strategies, and collaborate with cross-functional teams to create a seamless customer journey that reflects our core values.
Strategies & Initiatives
- Collaborate with the Management Team to set the strategy and execute high-impact multi-channel marketing campaigns (content, email marketing, social media, paid ads, etc.) tailored to our B2B tech audience.
- Collaborate with Senior Management to develop data-driven digital marketing strategies aligned with business goals and objectives.
- Manage and oversee the content funnel, ensuring high-quality content creation that nurtures leads through the customer journey, from initial engagement to sales connection.
- Conduct market research, competitor analysis, and audience insights to identify trends and improve campaign performance.
- Continuously optimize marketing workflows, tools, and processes for efficiency and scalability.
- Ensure all digital initiatives align with CodeLink’s core values across all platforms and touchpoints.
- Develop strategies to enhance CodeLink’s digital presence, increase brand visibility, and drive qualified leads to the sales team.
- Provide regular reports and insights to Management on campaign performance, ROI, and other metrics.
Leadership
- Lead the marketing team, setting goals, tracking progress, and providing guidance and support to ensure successful execution of initiatives.
- Foster a collaborative and innovative environment within the team, encouraging creative ideas and solutions.
- Oversee the implementation of marketing automation tools.
- Prepare and manage the marketing budget, allocating resources effectively to support initiatives.
- Support team scaling and hiring efforts as needed to meet business demands.
Requirements
Must Have
- Minimum 5 years of proven experience in Digital Marketing or related fields.
- At least 2 years of experience managing a marketing team.
- Experience working with a technology or software company.
- Strong understanding of digital marketing fundamentals, including branding, segmentation, and campaign execution.
- Hands-on experience with content strategy, lead nurturing, and paid digital campaigns.
- Exceptional communication, interpersonal, and leadership skills.
- Proficiency in managing social media, blogs, email marketing, and other digital platforms.
- Excellent copywriting skills and advanced proficiency in written and verbal English.
Nice to Have
- Experience marketing to global regions (e.g., North America, Europe) outside of Southeast Asia.
- Proven expertise in inbound and outbound marketing to generate quality leads.
- Familiarity with CRM tools, marketing automation platforms, and data-driven campaign analysis.
- Three days remote every week and four full remote weeks per year.
- Gold level Health Insurance coverage from Bao Viet Insurance, a yearly complete Health Check and social insurance
- All office benefits and full salary during probation.
- Flexible working time starting anytime up to 10 AM working Monday - Friday with no overtime and a long lunch break.
- Allowance for everything: meals, parking, petrol, along with unlimited snacks and nice coffee every day.
- Choose from a brand-new Mac or PC device.
- Salary review twice a year with opportunities for promotions and spot awards.
- 12 days annual leave per year, with all days not taken paid out in cash, plus 2 sick leave days.
- Yearly Training Budget up to 5 million VND per staff. On top of that, Professional coaching program, buddy system, tech talks, agile sessions, and 1on1 private English classes are available
- Yearly company trip, monthly activities, and other Celebrations for special days in the year, such as Women’s Day, YEP, and Christmas.
- Employee-led clubs within the company; games teams, sports teams, etc.
- Modern open-space office with comfortable workspace, a PS5 games room, and chill-out areas.
Average salary estimate
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Join us at CodeLink as our new Digital Marketing Manager, where you'll be at the forefront of crafting our brand story and driving remarkable digital initiatives. This is your opportunity to take a hands-on approach, juggling various roles to lead innovative digital marketing campaigns tailored for our B2B tech audience. You'll collaborate with our Management Team to strategize and execute impactful multi-channel marketing efforts, which include content marketing, email campaigns, social media, and paid advertisements. In this position, your creativity will flourish as you guide the team in creating high-quality content that nurtures leads from the very first contact all the way through to conversion. Conducting market research and analyzing competitors will be key to fine-tuning our strategy and boosting campaign performance. At CodeLink, we value an efficient work environment, so your knack for optimizing workflows will be celebrated. You’ll oversee a talented marketing team, fostering collaboration and innovation to ensure our marketing initiatives run smoothly. Not to mention, we offer exciting benefits such as flexible work hours, remote work days, comprehensive health insurance, and a supportive atmosphere that encourages learning and personal growth. If you have a minimum of five years in digital marketing, two years leading a team, and a passion for technology, we can't wait for you to bring your expertise and fresh ideas to CodeLink.
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