Performance Marketing Manager (Media Buying, PPC)

As a Performance Marketing Manager at ArtTech, you will be responsible for managing all ad processes, launching campaigns on platforms like Meta and LinkedIn, and optimizing these campaigns to ensure maximum ROI. Additionally, you will set up tracking pixels, collaborate with designers for creative ads, and generate reports that provide valuable insights into campaign performance.

To qualify for the Performance Marketing Manager role at ArtTech, candidates should have at least 4 years of experience in performance marketing and media buying, with proficiency in PPC strategies. A strong knowledge of Meta, LinkedIn, and TikTok Ads is crucial, as well as a proven track record in data analysis and campaign optimization.

ArtTech places a strong emphasis on collaboration. As a Performance Marketing Manager, you'll work closely with a diverse team that includes a CEO, CTO, SEO Specialist, and creative developers. This synergy leverages each member's strengths to drive innovative marketing strategies and a unified approach towards project goals.

The Performance Marketing Manager at ArtTech plays a critical role in shaping the project's digital marketing strategy. By managing campaigns and optimizing advertising efforts, you directly influence how art is presented to a global audience, making your impact both significant and rewarding.

At ArtTech, you can expect a flexible and supportive work environment, with an emphasis on remote work within the EU time zone. The management fosters a zero-bureaucracy culture, allowing for direct communication and encouraging you to take initiative in your role.

When answering this question, outline specific campaigns you've managed, the platforms you've used, and the results you've achieved. Highlight your ability to analyze data and optimize campaigns for better performance, demonstrating how your expertise aligns with ArtTech's goals.

Discuss the importance of accurate tracking in measuring conversions and optimizing campaigns. Describe your experience with Meta pixels and LinkedIn Insight Tags, detailing the steps you take to ensure data is correctly integrated and utilized for decision-making.

Explain your data-driven approach to campaign optimization. Mention techniques such as A/B testing, analyzing demographic insights, and using predictive analytics to refine campaigns. Showcase your analytical skills and ability to adapt strategies based on real-time data.

Provide a specific example of a campaign you managed, detailing the platforms used, your objectives, and the metrics that defined success. Emphasize how you tracked the campaign's performance, what adjustments you made, and the final outcomes.

Discuss the importance of collaboration in creating successful ads. Share your approach to working with designers and copywriters, emphasizing communication and the feedback loop that helps tailor ads to target audiences effectively.

Outline your understanding of integrating organic social media content with paid ads to create a seamless marketing strategy. Highlight your ability to advise on content that resonates with audiences, thus enhancing the effectiveness of campaigns.

Share a real-world challenge you've encountered in your role as a Performance Marketing Manager. Focus on your problem-solving skills, the strategies you implemented to overcome the issue, and what you learned from the experience.

Discuss the sources you rely on for the latest industry news, such as blogs, webinars, and networking with other professionals. Emphasize your commitment to continuous learning and how you apply this knowledge to improve performance marketing strategies.

Explain the key performance indicators (KPIs) you focus on, such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Detail how you analyze these metrics to gauge effectiveness and drive future campaign strategies.

Communicate your plan for assessing current ad campaigns and understanding the target audience better. Discuss creating a strategic roadmap that defines immediate priorities, such as optimizing ongoing campaigns and launching new initiatives tailored to ArtTech's goals.