Job details

Head of Paid Acquisition (Google Ads, SEM)

DescriptionLawnStarter is the nation's leading on-demand platform for lawn care and landscaping services, and our vision is to be a one-stop shop for all outdoor home services. Over the past 10 years, we've expanded to 120 metro areas, raised $35 million in funding, and acquired our largest competitor, solidifying our leadership in the industry.As we continue to scale, we are looking for a Head of Paid Acquisition to help drive our growth, with a primary focus on Google Ads Paid Search.If you thrive in a fast-paced, scrappy startup environment and love the intersection of data and digital marketing, read on.What you'll be responsible for• Grow Paid Search Revenue:• Lead and optimize Google Ads paid search campaigns that drive nearly all of our paid acquisition efforts. You'll leverage advanced strategies—bid optimization, copy tests, audience-based rules, and more—combined with internal customer data to maximize ROAS across multiple markets.• Lead a High-Performing Team:• Build and mentor a team of paid search experts. Define performance metrics, establish best practices, and foster a culture of continuous improvement and innovation.• Manage Complex Campaign Structures:• Oversee large-scale Google Ads campaigns across multiple brands and service lines. You'll bring extensive experience managing complex, multi-market campaigns with varied seasonality, demographics, and pricing.• Drive Strategic Growth:• Develop and execute paid search strategies for new verticals as we expand beyond lawn care. Tailor campaigns to fit each unique market, identifying and capitalizing on opportunities for growth.• Cross-Functional Collaboration:• Work closely with product, sales, and customer service teams to align paid search strategies with broader business goals. Your ability to integrate paid search insights into the company’s overall marketing efforts will be crucial.• Own the P&L for Ad Spend:• You'll be responsible for all paid search spending, ensuring that we hit revenue and efficiency targets. Prepare detailed plans (3-year, 1-year, and quarterly) and own the financial outcomes.• Analyze Data for Insights:• Use data to inform strategy—identifying trends in lifetime value, keyword performance, conversion rates by market, and more. You'll also work closely with engineering and data teams to integrate ad platforms with internal data systems.• Explore New Channels & Test Strategies:• While 90% of your focus will be on Google Ads, you'll also explore new paid channels and test innovative strategies to enhance performance.Requirements• Extensive Experience with Large-Scale Google Ads Campaigns:• You’ve managed high-budget paid search campaigns in industries like travel, ticketing, or home services, working with multiple brand/domain strategies.• Proven Leadership in Paid Search:• You’ve led successful paid search teams and have a track record of implementing search strategies that deliver significant wins.• Technical and Analytical Strengths:• You’re highly skilled in spreadsheets, comfortable with SQL, and have a deep understanding of data-driven decision-making. Scripting languages and experience with data integration tools are a plus.• Hands-On Approach:• While this is a leadership role, you're not afraid to get into the weeds. You'll be a hands-on contributor and also a mentor.Benefits• $175k - $195k annual salary range• Great Culture: One of the top places to work in Austin in 2018, 2019, and 2020, and in the US in 2021, we are all about the team. That’s why we have spent a massive amount of time finding humble, passionate, and smart folks that you will get to work with every day.• Supporting self-care: We have unlimited vacation policy and will nudge you to utilize it to care for yourself. We will operate together to ensure you have the support you need.• Healthcare benefits: Medical, dental, vision and 401k• Fully remote position: Work remotely from anywhere you want.

Average salary estimate

$185000 / YEARLY (est.)

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$175000K

$195000K

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What You Should Know About Head of Paid Acquisition (Google Ads, SEM), SquarePeg

LawnStarter, the nation's premier on-demand platform for lawn care and landscaping services, is on the lookout for an enthusiastic Head of Paid Acquisition specializing in Google Ads and SEM! With over a decade of growth under our belts, expanding to 120 metro areas and raising $35 million in funding, we’re now striving to scale further. If you're passionate about data-driven digital marketing and thrive in a dynamic, fast-paced startup culture, you might just be the perfect fit! As our Head of Paid Acquisition, your main mission will be to drive our Paid Search Revenue, leading and optimizing campaigns to achieve maximum Return on Ad Spend (ROAS). You’ll oversee large-scale Google Ads campaigns, mentor a talented team of paid search experts, and collaborate across departments to ensure our strategies align with the broader business goals. Your analytical skills will be put to good use as you leverage internal customer data to identify growth opportunities and inform future strategies. This role not only offers a chance to make a significant impact on our marketing efforts, but also invites you to be hands-on in the execution of campaigns while nurturing your team's growth. With an attractive salary range of $175k - $195k, unlimited vacation, excellent healthcare benefits, and the flexibility of a fully remote position, LawnStarter believes in providing a supportive work environment that prioritizes self-care and well-being. If you’re ready to join a top workplace in Austin and help shape the future of outdoor services, we want to hear from you!

Frequently Asked Questions (FAQs) for Head of Paid Acquisition (Google Ads, SEM) Role at SquarePeg

What are the primary responsibilities of the Head of Paid Acquisition at LawnStarter?

As the Head of Paid Acquisition at LawnStarter, you will be primarily responsible for growing paid search revenue by leading and optimizing Google Ads campaigns. Your role includes overseeing complex campaign structures, mentoring a high-performing team, managing the P&L for ad spend, and analyzing data for insights to inform your strategies.