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Senior Director, Business Development (Ad Tech)


Are you ready to revolutionize the advertising industry? At Cognitiv, we are not just another AdTech company—we are industry trailblazers redefining media buying with our Deep Learning Advertising Platform. Since 2015, we have harnessed the power of cutting-edge deep learning technology and data science to transform how brands connect with their customers. Our mission? To bring intelligence to advertising and deliver unparalleled precision, relevance, and impact at scale.

 

 

With our innovative platform, advertisers enjoy unprecedented flexibility—whether it is activating Dynamic Deals through their preferred DSP, leveraging our managed service DSP, or utilizing our industry-first ContextGPT product. As a part of Cognitiv, you will be at the forefront of AI-driven advertising solutions, driving change and achieving remarkable growth in a rapidly evolving industry.

 

 

Life At Cognitiv

 

 

Our solutions provide advertisers with more time and freedom to concentrate on what matters to them most, both professionally and personally. We carry this philosophy into our workplace, offering our employees more chances to grow, collaborate, and achieve their goals. At Cognitiv, you will get MORE:

 

 

- Festiv - Fun and positivity are integral to our work environment. From cross-departmental games to friendly competitions and unique events, we ensure a dynamic and enthusiastic culture.

 

 

- Responsiv - Making a difference for our clients is at the heart of what we do. To make this one of our superpowers, we strive to create a culture of open communication and continuous learning. You will work closely with clients and key company stakeholders, sharpening your communication skills in a supportive environment where your input and ideas are valued and integral to our success.

 

 

- Inclusiv - Diversity and inclusion are more than just words to us—they are principles we live by.  We celebrate unique perspectives, ensuring everyone feels valued and respected.

 

 

- Inventiv - As industry pioneers, we continuously reinvent and reimagine solutions. Sharing our knowledge and expertise to educate and lead the market is part of our DNA. If you love questioning the status quo, pushing boundaries, and challenging conventional thinking, you will fit right in. We admire intellectual curiosity and encourage it at every turn.

 

 

- Transformativ - We invest in the continuous growth and development of our team members, celebrating their contributions and supporting their work-life balance and overall well-being. Our holistic training, onboarding programs, and professional growth and development initiatives ensure you have the resources to succeed.

 

 

- Collaborativ - We transcend geographical boundaries, seamlessly operating across two coasts. Our culture thrives on cross-departmental collaboration and a unified sense of purpose, making teamwork a cornerstone of our success.

 

 


We are looking for a Sr. Director, Business Development to identify and harness key strategic partnerships and untapped business prospects to fuel our growth trajectory. The Sr. Director, Business Development will be instrumental in charting the course for Cognitiv’s expansion by identifying valuable partnerships. This role will be responsible for creating actionable plans to drive revenue generation outside of our core product offering through innovative thinking and a sound understanding of the ad tech ecosystem . The ideal candidate will have an established network and be boots on the ground at industry events to further existing relationships and generate new ones.

 

This position will be located in New York City with a hybrid work schedule of 3 days in office (Mon/Tue/Wed) and 2 days remote (Thursday/Friday).


Responsibilities
  • Proven track record and success in conceptualizing and executing deep, strategic partnerships in ad tech/programmatic
  • Identify key strategic partners and new business opportunities and create actionable plans to capitalize on them
  • Conduct market research and analysis to stay abreast of industry trends and competitive landscapes
  • Cultivate and maintain relationships with key prospects, stakeholders, and industry leaders
  • Negotiate and structure partnership agreements to maximize mutual benefit and drive revenue growth
  • Attend industry conferences and networking events to generate new leads
  • Leverage current network to generate business development opportunities
  • Advocate for Cognitiv with future partners and work closely with our product team to guide successful product integration with Cognitiv’s platforms
  • Lead the negotiation and closure of strategic deals, contracts, and partnerships that drive against business goals, fuel revenue generation and contribute to Cognitiv’s growth.
  • Collaborate closely with cross-functional teams to ensure alignment and seamless execution of BD initiatives.
  • Monitor industry trends, competitor activities, and market dynamics to identify potential risks and opportunities, adapting the business development strategy accordingly
  • Develop and maintain a robust pipeline of partners and opportunities
  • Provide leadership, guidance, and mentorship to the broader team, fostering a culture of collaboration, innovation, and professional growth.
  • Meeting quarterly revenue sales targets


Requirements
  • 8+ years of business development or sales experience in marketing, ad tech, and advertising research
  • Experience selling into media, marketing, and insight leaders in various verticals
  • Revenue growth driving experience and experience bringing new products to market
  • The ability to build strong consultative relationships with clients
  • Must be a self-starter


Salary
  • $190,000-$210,000 Base Salary + Equity


Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to job-related knowledge, level of relevant experience, education and skills. Base salary is just one component of your total rewards package at Cognitiv. Employees are eligible for equity and various benefits.

 

Here are some of the many benefits that our employees receive:

 

       Medical, Dental and Vision coverage, including some plans that are 100% employer paid

       12 weeks paid parental leave

       Career Ladders slated to advance your career

       Unlimited PTO

       Work-From-Anywhere August

       Equity at all levels

       Comprehensive onboarding program (Cognitiv University)

       Hybrid work model

       Daily Lunch On Us

       Health and Wellness Stipend

       Cell phone reimbursement

       Parking Expense (CA & WA Offices)

       401(k) plan with employer match

       Employee Assistance Program

       Pre-tax commuter benefits

 

and MORE!

 

Cognitiv is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring equal employment opportunities for all employees and applicants, regardless of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by federal, state, or local laws.

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What You Should Know About Senior Director, Business Development (Ad Tech), Cognitiv

Ready to take on a key role at Cognitiv as a Senior Director of Business Development? Join us in the heart of New York City and help us revolutionize the advertising industry! At Cognitiv, we're not just any AdTech company; we're pioneers, leading the way with our Deep Learning Advertising Platform. Since our inception in 2015, we've leveraged cutting-edge technology to redefine how brands connect with consumers. In this influential position, you will play a critical role in identifying strategic partnerships and exploring untapped business prospects to fuel our impressive growth trajectory. Your insights will lead to actionable plans that drive revenue beyond our existing offerings while remaining in tune with industry trends and the competitive landscape. It’s not just about creating partnerships; it’s about building relationships with key stakeholders, negotiating mutually beneficial agreements, and advocating for our innovative solutions. We pride ourselves on our collaborative and vibrant company culture, where your ideas and contributions are valued and celebrated. If you're a self-starter with over eight years of business development experience in the marketing and ad tech sector, we want you on our team. Our holistic approach puts your growth first, and our benefits elevate your overall well-being, so you can focus on what truly matters. Join us at Cognitiv, where together, we can ignite change in advertising.

Frequently Asked Questions (FAQs) for Senior Director, Business Development (Ad Tech) Role at Cognitiv
What are the responsibilities of the Senior Director, Business Development at Cognitiv?

As the Senior Director, Business Development at Cognitiv, you will be responsible for identifying strategic partners and new business opportunities while devising actionable plans to capitalize on them. Your role includes conducting market research, maintaining relationships with key stakeholders, negotiating partnership agreements, and attending industry events to generate new leads. You’ll collaborate closely with cross-functional teams to ensure seamless execution of business development initiatives and lead the charge in achieving quarterly revenue targets.

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What qualifications are required for the Senior Director, Business Development position at Cognitiv?

To apply for the Senior Director, Business Development role at Cognitiv, candidates should have at least 8 years of experience in business development or sales within the marketing and ad tech sectors. Experience in forging deep strategic partnerships and a proven track record in driving revenue growth are essential. The ideal candidate will also excel in building consultative client relationships and have hands-on experience in bringing new products to market.

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How does Cognitiv's hybrid work schedule look for the Senior Director, Business Development?

At Cognitiv, the Senior Director, Business Development will enjoy a hybrid work schedule that allows for a balance between in-office collaboration and remote flexibility. Specifically, you will work three days in the office (Monday, Tuesday, and Wednesday) and two days remotely (Thursday and Friday), promoting an adaptable work-life balance while fostering teamwork.

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What kind of company culture can I expect at Cognitiv as a Senior Director, Business Development?

Cognitiv offers a dynamic and inclusive company culture, where fun, collaboration, and positivity thrive. As the Senior Director, Business Development, you will find a work environment committed to diversity, open communication, and continuous learning. Our culture celebrates unique perspectives and fosters a spirit of innovation, encouraging you to challenge the status quo and push boundaries in the ad tech industry.

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What benefits does Cognitiv offer for the Senior Director, Business Development role?

Cognitiv provides a comprehensive benefits package for the Senior Director, Business Development position. This includes medical, dental, and vision coverage, unlimited PTO, a significant parental leave policy, equity at all levels, and various wellness stipends. Additionally, employees enjoy a supportive work environment with a focus on professional growth and development, highlighted by our commitment to continuous learning through programs such as Cognitiv University.

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Common Interview Questions for Senior Director, Business Development (Ad Tech)
Can you describe your experience in business development within the ad tech industry?

When discussing your experience in business development for ad tech, focus on specific examples where you successfully identified opportunities that led to substantial revenue growth. Highlight partnerships you've forged, projects you’ve led, and market insights you utilized to drive results. Be sure to showcase your understanding of the ad tech landscape and your success in navigating it.

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What strategies do you use to identify and cultivate new business opportunities?

To effectively answer this question, outline a clear process you follow to identify new business prospects, including market research, networking, and analyzing industry trends. Mention the importance of leveraging existing connections and attending industry events to build relationships. Illustrating a proactive approach will resonate well with interviewers.

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How do you maintain relationships with key stakeholders in business development?

Discuss how you emphasize communication and regular engagement with key stakeholders to foster relationships. Share specific techniques, like scheduling check-in calls or meetings, personalizing outreach, and actively listening to their needs. By showing your attention to relationship-building, you affirm its importance in successful business development.

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What has been your most significant accomplishment in your previous business development roles?

When answering this question, narrate a specific accomplishment, ideally quantifying the results achieved. Explain the challenge you faced, the strategic steps you took to overcome it, and the impact on business growth. This not only showcases your skills but also highlights your potential contributions to Cognitiv.

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How would you approach negotiating a partnership agreement?

In your answer, present a strategic overview of your negotiation approach. Emphasize the importance of understanding both parties' needs, fostering open communication, and being prepared with data to support your position. Illustrating your teamwork and consensus-building skills will effectively convey your negotiation capabilities.

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What do you know about Cognitiv and its products?

To answer this effectively, do thorough research on Cognitiv's Deep Learning Advertising Platform and understand its key benefits. Discuss how Cognitiv stands out in the ad tech industry through innovation and advanced technology. This knowledge will demonstrate your preparedness and enthusiasm for the role.

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How do you stay updated on industry trends and competitive landscapes?

Outline your approach to staying informed about industry trends, such as subscribing to relevant publications, joining professional groups, attending conferences, and networking with industry peers. Demonstrating your commitment to continuous learning signifies your proactive attitude toward the business development landscape at Cognitiv.

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Describe a time you had to pivot your strategy based on market changes.

In answering this question, describe a specific instance where you had to adjust your business strategy due to shifts in the market or industry. Highlight the analysis you undertook, the alternatives you considered, and how your decision-making led to successful outcomes, which will showcase your adaptability and strategic thinking.

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How do you align business development goals with overall company objectives?

Discuss how you prioritize communication with leadership to ensure your business development strategy aligns with broader company goals. Explain your process for setting measurable objectives that contribute to overall success and how collaboration with different teams enhances alignment. This illustrates your understanding of being a team player while driving business results.

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What tools and technologies have you used to support your business development efforts?

Be specific about the tools and platforms you’ve utilized in previous roles— from CRM systems like Salesforce to analytics tools and market research software. Share how these technologies have enabled you to perform at a higher level in business development tasks, which will reflect your tech-savvy approach as a Senior Director at Cognitiv.

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Full-time, hybrid
DATE POSTED
January 3, 2025

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