Analyst, Customer Lifecycle Email Marketing
Job Summary
We are looking for a data-driven and tech-savvy Lifecycle Automated Email Marketing Analyst to develop, execute, and optimize lifecycle email campaigns aimed at driving engagement, nurturing leads, and increasing customer retention. This role will leverage Salesforce Marketing Cloud (SFMC) to create personalized, automated email journeys for B2B audiences. The ideal candidate has strong experience in email marketing, journey automation, segmentation, and analytics.Job Description
Core Responsibilities
Email Marketing & Automation
Develop and execute automated email marketing campaigns across the customer lifecycle, including lead nurturing, onboarding, retention, and re-engagement.
Build and optimize multi-step customer journeys using Salesforce Marketing Cloud (SFMC), including Journey Builder, Email Studio, and Automation Studio.
Manage email creation, personalization and dynamic content to improve engagement and conversion rates.
Work closely with demand generation, sales, and product marketing teams to align email marketing strategies with business goals.
Collaborate with design and content teams to create compelling email templates and A/B test variations.
Segmentation & Targeting
Utilize first-party data, behavioral signals, and firmographic insights to create highly targeted audience segments.
Implement data-driven email segmentation strategies to enhance engagement and lead nurturing.
Leverage SFMC Audience Builder and SQL queries to refine and enhance segmentation.
Performance Tracking & Optimization
Monitor key email marketing metrics (open rates, CTR, bounce rates, conversions, and unsubscribe rates).
Conduct A/B testing on subject lines, CTAs, content, and send times to improve performance.
Implement and refine lead scoring models to prioritize high-value prospects.
Generate reports and insights using Salesforce Marketing Cloud Analytics, Google Analytics, and BI tools.
Compliance & Best Practices
Ensure all email campaigns comply with CAN-SPAM, GDPR, and other email marketing regulations.
Maintain high email deliverability and sender reputation by managing list hygiene and suppression lists.
Stay up to date with B2B email marketing trends, AI-driven personalization, and automation advancements.
Qualifications & Skills:
3+ years of experience in email marketing, lifecycle marketing, or marketing automation in a B2B environment.
Salesforce Marketing Cloud Certification (SFMC) is highly recommended.
Hands-on experience with Journey Builder, Automation Studio, Email Studio, and Audience Builder.
Proficiency in email segmentation, lead nurturing, and personalization strategies.
Strong analytical skills with experience using SFMC Analytics, Google Analytics, or Looker.
Experience with A/B testing, conversion rate optimization (CRO), and lead scoring models.
Knowledge of HTML/CSS for email design is a plus.
Strong collaboration skills and ability to work cross-functionally with marketing, sales, and customer success teams.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Analytical Thinking, Statistical Data, StatisticsWe believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.
Education
Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Certifications (if applicable)
Relevant Work Experience
2-5 YearsComcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Join Comcast as a Business Account Executive to enhance customer relationships and drive mobile sales in a competitive market.
Join Comcast as an Account Executive to lead the charge in driving sales for innovative business solutions across diverse markets.
Join Medtronic as a Senior Manager to spearhead our convention strategy and represent our cutting-edge healthcare solutions at industry events.
Be a pivotal part of Pearl Talent as an Offshore Marketing Manager, driving innovative marketing strategies for exceptional US and EU startups.
Join us as a Content & Campaign Strategist to shape our content marketing initiatives and boost engagement.
Join Starbird as a Digital Marketing Intern and immerse yourself in a dynamic marketing environment focused on expanding our social media footprint while showcasing high-quality fast food.
Become a pivotal part of zooplus as a Performance Marketing Analyst, driving insights in a hybrid work environment.
Join Multiverse as a Senior B2B Field Marketing Executive to drive impactful events that bolster brand presence and client relationships.
As a Product Marketing Manager at Jobgether, you'll drive innovative product launches and analyze market performance in a remote role based in Canada.
GHGSat is looking for a dynamic Marketing Manager to drive lead generation and enhance brand awareness in the environmental monitoring sector.
A career at Crown Resorts offers the chance to create joyful experiences while executing high-standard communication campaigns.
Join a dynamic design and marketing agency as a Paid Media Marketer, where you'll create and optimize campaigns on Google Ads and Facebook.
Join the dynamic team at Veterinary Referral Center of Central Oregon as a Marketing Associate and play a crucial role in promoting exceptional veterinary care.
PPRO seeks an experienced Marketing Communications and Content Manager to drive brand recognition and reputation through effective content strategies in a hybrid work environment.
Become the Brand Strategy Insights Manager at Tinder and lead the charge in understanding customer insights that inform brand strategies.
Comcast creates incredible technology and entertainment that connects millions of people to the moments and experiences that matter most.
507 jobsSubscribe to Rise newsletter
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
