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Head of Product Marketing

About us

Common Room is the customer intelligence platform that captures every buying signal, giving companies superpowers with AI enrichment and automation to reach the right person with the right context at the right time. 

Despite an explosion of buyer signals, companies are left struggling with siloed point solution vendors, bloated tech stacks, and unactionable "intent" data. Common Room brings together all the buying signals you care about in one place so you can track the entire customer journey, match signals to real people and accounts, take action and automate

We’ve raised over $50 million from top-tier investors including Greylock, Index, and Madrona to build the world's first customer intelligence platform for modern B2B companies. And we’re backed by 25+ operators from the fastest-growing companies in the world such as Figma, Stripe, Airtable, Slack, Notion, Loom, and more.

You + Common Room? You’d be joining a team that revels in asking hard questions, collaborating gladly, and making decisions quickly—a team that values simplicity, passion, trust, each other, and our customers above all.

So hello! Please, knock on our door. We'd love to meet you.

The Role

We are seeking a Head of Product Marketing to lead our positioning, messaging, and go-to-market strategies. In this role, you will be the connection point between our product, sales, and marketing teams, ensuring our Common Room resonates with our target audience and drives business growth.

Key Responsibilities

Strategic Positioning & Messaging

  • Define our product and market positioning through deep customer, product, and market knowledge

  • Refine our Ideal Customer Profile (ICP) and develop targeted messaging for different champions and buyers

  • Continually evolve our narrative to maintain market leadership in the AI GTM space

Market Intelligence & Thought Leadership

  • Stay current with AI and GTM market trends, news, and innovations

  • Ensure our messaging remains cutting-edge in a rapidly evolving landscape

  • Translate complex market dynamics into actionable insights for the organization

Sales Enablement & Competitive Intelligence

  • Conduct win/loss analyses and competitive research to inform go-to-market strategy

  • Provide persona knowledge and market insights to our sales team

  • Develop sales enablement materials that drive understanding and effective articulation of our value proposition

Product Launch & Campaign Strategy

  • Partner with Product Management to deeply understand the roadmap

  • Drive effective product launches that generate pipeline and accelerate adoption

  • Develop strategic campaigns targeting our ICP with differentiated messaging

  • Measure and optimize campaign performance to maximize ROI

Analyst Relations

  • Define and execute our strategy for engaging with industry analysts (Gartner, Forrester)

  • Ensure Common Room is positioned effectively in relevant market research

  • Build and maintain relationships with key analysts in our space

Partner Marketing

  • Identify and pursue co-marketing opportunities with strategic partners

  • Develop joint value propositions that extend our market reach

Qualifications

Required

  • 7+ years of product marketing experience, with at least 3 years in B2B SaaS

  • Proven track record of successful product positioning and messaging

  • Experience marketing to mid-market and enterprise audiences

  • Strong understanding of complex B2B sales cycles and buyer journeys

  • Excellent communication and storytelling abilities

  • Experience working with sales teams on enablement and competitive intelligence

  • Demonstrated ability to translate technical capabilities into customer benefits

Preferred

  • Experience in AI, customer intelligence, or sales/marketing technology spaces

  • Experience with analyst relations (Gartner, Forrester)

  • Background in data-driven marketing with strong analytical capabilities

  • Experience marketing to sales, revenue operations, or marketing executive personas

Our values:

  • Be Customer-centric - We work backwards from the needs of our customers. The crisp articulation of customer value guides our decisions.

  • Strive for Simplicity - We choose simplicity over complexity whenever possible. We seek to identify and understand the essential quality of what we are building.

  • Make it Happen - We are quick to take the first step, and prioritize decisiveness over fear of making a mistake. We don’t confuse motion for movement and we measure ourselves on impact over actions.

  • We’re In this Together - We measure personal success by the success of our customers and teammates. Relationships matter, and the strongest ones are built on the foundations of trust, enablement, and transparency.

Our benefits:

Our investment in caring for our employees and their families is a key part of our values and culture at Common Room:

  • Competitive base compensation with meaningful equity ownership

  • Health insurance including medical, dental, and vision, HSA and FSA

  • We pay 100% of your employee premium and 50% of your premium for any dependents

  • Unlimited Paid Time Off

  • Paid Company Holidays

  • Work from home policy including a laptop and support for your home office needs

  • Monthly Remote Stipend

  • 401(k) self contribution

  • Paid Family Leave

  • Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle

Common Room provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Head of Product Marketing, Common Room

Common Room is on the lookout for a dynamic Head of Product Marketing to help us shape the future of our customer intelligence platform. As our Head of Product Marketing, you'll be in a key leadership role, connecting product, sales, and marketing teams to ensure that our message resonates with our audience. Your mission will be to define our market positioning and messaging by leveraging your strong understanding of the B2B SaaS landscape. You'll evolve our narrative, crafting targeted messaging that not only speaks directly to decision-makers but also elevates Common Room's status in the AI go-to-market space. You'll find yourself immersed in market intelligence, translating complex dynamics into insights that drive our strategy forward. Your experience in sales enablement will empower our team, and you’ll be responsible for developing materials that clearly articulate our value proposition. With at least 7 years in product marketing, you should be an expert in launching effective campaigns and analyzing their performance. Plus, your knack for building relationships with key analysts will help us maintain our leadership in the industry. If you thrive in fast-paced, collaborative environments where customer value is the priority, we want you to join us at Common Room. We believe in making an impact and supporting our team as they bring innovative ideas to life!

Frequently Asked Questions (FAQs) for Head of Product Marketing Role at Common Room
What are the key responsibilities of the Head of Product Marketing at Common Room?

The Head of Product Marketing at Common Room is responsible for strategic positioning and messaging, market intelligence and thought leadership, sales enablement, product launch strategy, and analyst relations. This role serves as a critical link between the product, sales, and marketing teams to ensure cohesive messaging that drives customer engagement and business growth.

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What qualifications are required for the Head of Product Marketing position at Common Room?

To qualify for the Head of Product Marketing role at Common Room, candidates should have at least 7 years of product marketing experience, including 3 years focused on B2B SaaS. A proven track record in successful product positioning and messaging, strong communication skills, and familiarity with complex B2B sales cycles are essential.

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What is the company culture like for the Head of Product Marketing at Common Room?

At Common Room, the company culture prioritizes collaboration, simplicity, and customer-centricity. The Head of Product Marketing will find themselves in a supportive environment that values trust, innovation, and a passion for achieving meaningful results together as a team.

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Is experience in AI or customer intelligence necessary for the Head of Product Marketing role at Common Room?

While having experience in AI and customer intelligence is preferred for the Head of Product Marketing position at Common Room, it is not strictly required. However, candidates who possess a strong analytical background and a solid understanding of marketing technologies will be at an advantage.

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What type of campaigns will the Head of Product Marketing manage at Common Room?

The Head of Product Marketing at Common Room will be responsible for strategizing and managing product launches and targeted campaigns aimed at our Ideal Customer Profiles. This includes developing differentiated messaging and measuring campaign performance to drive customer engagement and pipeline growth.

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Common Interview Questions for Head of Product Marketing
How would you approach developing a product positioning strategy for Common Room?

To develop a product positioning strategy for Common Room, I would start by conducting thorough market research to understand customer needs and pain points. I'd analyze competitive offerings to identify gaps we can exploit and collaborate with the product team to ensure a rich understanding of product capabilities, allowing us to craft a compelling narrative.

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What metrics would you use to evaluate the success of product marketing campaigns?

Key metrics to evaluate product marketing campaigns would include lead generation, conversion rates, customer feedback, and overall ROI. I would also analyze the engagement levels of targeted messaging, looking closely at the response rates and customer interactions to continuously optimize our strategies.

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Can you describe your experience with sales enablement in the context of product marketing?

In my previous roles, I facilitated sales enablement by creating comprehensive training materials, product demos, and competitive analysis reports to support the sales team. This hands-on approach ensures that the sales force can effectively communicate the value proposition and address common objections.

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How do you keep up with trends in AI and the go-to-market landscape?

Staying current with trends in AI and the go-to-market landscape involves regularly reading industry reports, attending webinars, and exploring insights from domain experts. I also encourage engaging with thought leaders on social media and participating in related forums or industry groups to foster continuous learning and adaptation.

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What is your strategy for aligning marketing messages with sales techniques?

My strategy for aligning marketing messages with sales techniques includes collaborative workshops and regular meetings between the marketing and sales teams. By ensuring open lines of communication, we can harmonize our messaging to reflect the sales team's insights and better address the needs of our customers.

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How would you handle feedback from sales regarding product messaging?

I view feedback from sales as invaluable input to refining our product messaging. To handle this effectively, I would create a structured feedback loop where sales teams can share their insights during regular check-ins. This ongoing dialogue allows us to adapt and improve our messaging in real-time based on frontline experiences.

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What are the most important aspects to consider when planning a product launch?

The most important aspects to consider when planning a product launch include defining clear objectives, understanding the target audience, developing compelling messaging, and crafting a multifaceted marketing strategy that includes pre-launch, launch, and post-launch activities to drive engagement and adoption.

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How do you prioritize the different segments of the market in your marketing strategy?

Prioritizing market segments involves analyzing customer data and behavior to identify the segments that align best with our product offerings. I would create a scale based on potential value and growth opportunities, ensuring our marketing strategy focuses on the segments where we can have the most impactful engagement.

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What role does competitive intelligence play in your product marketing approach?

Competitive intelligence is crucial in my product marketing approach, as it provides insights that help shape our positioning and messaging. By analyzing competitors' strategies, pricing, and product features, we can refine our own offerings and develop unique selling propositions that resonate with potential customers.

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Can you give an example of a successful product marketing campaign you've executed?

A successful product marketing campaign I led involved a multi-channel approach for launching a new feature, which included targeted webinars, social media teasers, and email outreach. By measuring engagement before and after the launch, we achieved a 30% increase in user adoption within the first month, demonstrating the effectiveness of our strategy.

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Common Room is the community intelligence platform that helps you build better products, deepen relationships, and grow faster. Common Room brings together community engagement, product usage, and customer data into a single place. We use intelli...

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Full-time, remote
DATE POSTED
March 13, 2025

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