VP of Marketing Strategy & Operations

As the Vice President of Marketing Strategy & Operations at Too Good To Go, you'll be responsible for leading a team that drives marketing strategy, execution, and operational excellence. This includes crafting consumer-centric marketing plans, managing campaigns, optimizing user growth, and collaborating with local teams to ensure outreach is tailored and effective.

Candidates for the VP of Marketing Strategy & Operations role at Too Good To Go should have extensive marketing experience, particularly in developing strategies and leading high-performing teams. Solid analytical skills and the ability to adapt to market dynamics are essential for success in this fast-paced environment.

The VP of Marketing Strategy & Operations plays a crucial role in promoting sustainability at Too Good To Go by designing campaigns that highlight our mission to reduce food waste. Through innovative marketing strategies, you will help raise awareness and engage consumers, driving them towards sustainable choices.

At Too Good To Go, the VP of Marketing Strategy & Operations will find ample opportunities for personal and professional growth. You will collaborate with a diverse international team and be involved in strategic decision-making that influences the company's direction. There are also opportunities to lead key marketing initiatives that drive impactful results on a global scale.

The team culture at Too Good To Go is inclusive and values-driven, encouraging collaboration and creativity. As VP of Marketing Strategy & Operations, you will foster a culture of continuous improvement, embracing diverse perspectives, and celebrating successes as you lead your team to achieve shared goals.

Too Good To Go has already saved over 350 million meals from going to waste, significantly reducing CO2 emissions. As the VP of Marketing Strategy & Operations, your strategic direction will be key in enhancing our outreach and promoting our services, helping to amplify this impact even further.

To apply for the VP of Marketing Strategy & Operations role at Too Good To Go, candidates must submit a CV and a cover letter in English via our recruitment platform. It's important to showcase your relevant marketing experience and passion for sustainability to stand out in your application.

In responding to this question, emphasize your past experiences in creating and implementing successful marketing strategies. Highlight specific campaigns you've directed, explaining the research, planning, and results you achieved, especially in areas related to sustainability or large-scale B2C initiatives.

Discuss the methods you use to prioritize tasks, including how you assess urgency and impact. Providing specific examples of managing multiple campaigns simultaneously will illustrate your organizational skills and adaptability in a dynamic setting.

Talk about key performance indicators (KPIs) that you regularly track, such as conversion rates, ROI, user engagement, and customer retention rates. Emphasizing a data-driven approach will show your analytical mindset, vital for the VP of Marketing Strategy & Operations role.

Explain how you create an environment encouraging open communication and teamwork, share examples of cross-functional projects, and discuss strategies you use to align team goals with overall company objectives. Highlight any tools or practices that support this collaboration.

Mention specific resources such as industry publications, conferences, or networking groups you regularly engage with to stay abreast of marketing trends and technology. Sharing how you incorporate this knowledge into your strategic planning will demonstrate your proactive learning.

Describe a successful marketing campaign you led, detailing your objectives, strategies employed, challenges faced, and the final outcomes. Emphasizing results, particularly any positive social or environmental impacts, aligns closely with Too Good To Go's mission.

Discuss your comfort with ambiguity and the strategies you implement to stay focused and adaptable. Use examples of how you've successfully navigated changes in project scope or unexpected challenges while keeping your team aligned and focused on goals.

Emphasize the importance of customer feedback and how you integrate it into your marketing strategies. Discuss methods for collecting feedback, such as surveys or user data analysis, and how you use those insights to improve consumer engagement.

Share your experience and strategies for adapting marketing campaigns to fit diverse cultural nuances. Provide examples of how you've successfully tailored campaigns to resonate with local markets while maintaining overarching brand values.

Articulate your passion for sustainability and the mission of Too Good To Go. Share specific aspects of the company's culture, values, or impact that resonate with you, and how you envision contributing to that mission through your role as VP of Marketing Strategy & Operations.