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(Sr) Director of Brand Marketing

Magic Spoon reimagines your favorite childhood breakfast into a high-protein, grown up cereal to power your days. Since launching in 2019, we've become one of the fastest growing DTC brands, Forbes called us "the future of cereal", TIME Magazine named us in their Top 100 inventions, and we’ve launched in cereal aisles nationwide in Target, Walmart, Kroger, Albertsons & more.

We're looking for a world-class brand marketer to orchestrate and evolve our brand presence as we enter further into our omni-channel era. You'll lead our Creative, Social, and Customer Experience teams to elevate the Magic Spoon brand to the next level through creative storytelling, partnerships, and campaigns. This role reports to our Chief Commercial Officer. 

This is a full time, in-person/hybrid role (Tues, Weds + Thurs in office) based in Tribeca, NYC.

As (Sr) Director of Brand Marketing you’ll:

  • Oversee brand marketing channels including Creative, Organic Social, PR/Comms, Customer Experience, and Partnerships
    • Social: lead strategy development for, and support execution of, grid planning and content creation across Instagram, TikTok, Twitter, Threads 
    • Creative: Lead review processes for creative work, ensuring activations are brand aligned; prioritize creative work streams to align effort behind highest value add efforts
    • PR: Set annual PR goals and work with our agency to support best utilization of funding to drive impressions and awareness
    • Customer Experience and Community: support our customer facing team members in bringing brand aligned messaging across email and social media comments
    • Partnerships: Explore opportunities as appropriate, identifying meaningful and authentic collaborations
    • Strategy and Planning: Own marketing KPIs related to awareness, trial, repeat and brand health in order to develop and track against marketing strategy
    • Consumer understanding: Able to incorporate disparate insights tools into grounded assessment of target
  • Support brand launch moments large and small (retail expansion, new products, holidays etc), leading omni-channel activations across our brand marketing channels
  • Collaborate with leadership & other commercial teams to advance brand positioning work to ensure all brand messaging is true to Magic Spoon as we grow and evolve
  • Work deeply with Growth and Retail teams to ensure that creative assets, social grids, and PR strategy support our net sales goals and compliment our strengths in rigorous performance marketing while staying on brand
  • Strong experience in managing down non working dollars through management of roster of freelance talent
  • Brings a can do attitude, with an ability to pitch-in on creative needs, such as copy development and content ideation, through to supporting sales meeting materials
  • 8+ years of brand marketing experience with CPG brand with ideally omnichannel focus, however, retail only would be considered. 
  • 5+ years management experience and 1+ years experience in managing teams of 4+ people
  • Experience at a brand that is over $50MM in revenue although ideally $100MM plus that has seen growth of 30%+ / year
  • Experience managing in house creatives or extensive creative agency management experience
  • Experience leading in house organic social and PR agencies
  • Strong experience in leading packaging development work for base business refreshes and innovation
  • Strong project management skills, where they have owned prioritization, as well as budgeting
  • Comfortable leading and executing cross functional launches and campaigns
  • An obsession with brand, creative, and story-telling
  • A love of all things food, fitness, wellness, and startups

What we value:

Hold on to the Dream 💫 Adult life shouldn’t be boring, prioritize your work/life balance, we can build a world-class company and have fun doing it

Don’t miss the bowl for the loops 🙌 We’re all working towards the same big goals, prioritize collaboration over ego, politics, or possessiveness

Be a Fruit Loop in a world of Cheerios 🌈 Bring your whole, unique self to work, celebrate and care for everyone

Pour your own milk…and don’t be afraid to spill a little 🥛 We trust you, use your best judgment to make decisions. Mistakes are inevitable, let’s learn from them!

  • Competitive salary & equity
  • 100% covered Health, Vision, Dental insurance
  • Bonus eligibility 
  • 401(k)
  • Generous parental leave
  • Unlimited vacation
  • Catered lunch in office
  • Dog friendly office 
  • Unlimited cereal ✨🥣

Magic Spoon is committed to building a company that not only represents, but includes, individuals across different backgrounds and perspectives. Everyone deserves an equal seat at the breakfast table.

Magic Spoon intends to offer competitive base pay within the stated range, dependent on job-related, non-discriminatory factors such as experience, skills, and qualifications. To further compensate and recognize our employees for their work, our total compensation package includes equity and a robust benefits package. The anticipated annual base salary range for this role depending on level of seniority (Director or Senior Director) is $175,000-$225,000.

Average salary estimate

$200000 / YEARLY (est.)
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$175000K
$225000K

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What You Should Know About (Sr) Director of Brand Marketing, Magic Spoon

At Magic Spoon, we’re on a mission to redefine breakfast with our high-protein cereals that bring back the nostalgia of your favorite childhood flavors. As the (Sr) Director of Brand Marketing, you will be at the forefront of our brand narrative, leading an exciting journey that involves overseeing our Creative, Social, and Customer Experience teams. This role offers an incredible opportunity to shape and elevate our brand’s presence as we expand into an omni-channel era. You’ll engage in creative storytelling, execute authentic partnerships, and develop impactful campaigns that resonate with our audience. Reporting directly to our Chief Commercial Officer, you’ll be responsible for developing brand marketing strategies that cover everything from PR and community outreach to spearheading brand launches and retail expansions. If you have over 8 years of brand marketing experience, a passion for food and wellness, and the ability to inspire teams, we want to hear from you! This full-time position is based in our Tribeca office, with a flexible hybrid working model. Join us and help us continue to grow as one of the fastest-growing DTC brands in the cereal category while ensuring to have fun along the way!

Frequently Asked Questions (FAQs) for (Sr) Director of Brand Marketing Role at Magic Spoon
What are the primary responsibilities of a (Sr) Director of Brand Marketing at Magic Spoon?

As the (Sr) Director of Brand Marketing at Magic Spoon, your primary responsibilities include overseeing brand marketing channels such as Creative, Organic Social, PR/Communications, and Customer Experience. You will develop strategic plans for social media content, set PR goals, and support the customer-facing team with messaging that aligns with our brand values. Additionally, you'll explore partnerships and manage the marketing KPIs that track brand health, awareness, and consumer engagement.

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What qualifications are required for the (Sr) Director of Brand Marketing role at Magic Spoon?

To qualify for the (Sr) Director of Brand Marketing position at Magic Spoon, candidates should have at least 8 years of experience in brand marketing, preferably in the CPG sector. Experience in managing teams of 4 or more people for a minimum of 5 years and a strong background in driving successful omnichannel strategies are essential. Candidates should also have experience with brands generating over $50 million in revenue, preferably $100 million plus, with proven growth metrics.

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How does the (Sr) Director of Brand Marketing collaborate with other teams at Magic Spoon?

In the (Sr) Director of Brand Marketing role, collaboration is key. You will work closely with various leadership and commercial teams to execute brand positioning and ensure all messaging aligns with the Magic Spoon identity. This includes collaborating with the Growth and Retail teams to ensure that marketing strategies effectively support sales goals, as well as coordinating efforts with creatives to ensure consistency across all channels.

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What makes Magic Spoon a unique company to work for as a (Sr) Director of Brand Marketing?

Magic Spoon is a unique place to work as a (Sr) Director of Brand Marketing because we value creativity, collaboration, and a genuine love of food and wellness. We encourage employees to bring their whole selves to work and celebrate individuality while pursuing big goals. The opportunity to shape a fast-growing brand, combined with a vibrant company culture that prioritizes work/life balance and fun, makes it an exciting environment to thrive in.

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Can you describe the work environment for the (Sr) Director of Brand Marketing position at Magic Spoon?

The work environment for the (Sr) Director of Brand Marketing position at Magic Spoon is dynamic and engaging. Based in our Tribeca office, this position offers a hybrid work model with in-office days on Tuesday, Wednesday, and Thursday. We promote a dog-friendly atmosphere where creativity and collaboration flourish, and you’ll enjoy perks like catered lunches, unlimited cereal, and a supportive team culture that encourages innovation and flexibility.

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What types of campaigns will the (Sr) Director of Brand Marketing lead at Magic Spoon?

The (Sr) Director of Brand Marketing at Magic Spoon will lead a variety of campaigns aimed at elevating brand awareness and driving customer engagement. This includes overseeing social media campaigns, PR initiatives, product launches, and omni-channel marketing strategies. The focus will be on creative storytelling that resonates with consumers and establishes Magic Spoon as a staple in the cereal market.

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What benefits are offered for the (Sr) Director of Brand Marketing role at Magic Spoon?

The (Sr) Director of Brand Marketing at Magic Spoon will receive a competitive salary along with a robust benefits package. This includes 100% coverage for health, vision, and dental insurance, bonus eligibility, a 401(k), generous parental leave, unlimited vacation, catered lunches, and unlimited access to cereal in a dog-friendly office. We prioritize employee well-being and aim to create an enriching work environment.

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Common Interview Questions for (Sr) Director of Brand Marketing
Can you describe your approach to creating a brand strategy as the (Sr) Director of Brand Marketing?

To effectively create a brand strategy as the (Sr) Director of Brand Marketing, I focus on understanding consumer insights combined with competitive analysis. I believe in creating a roadmap that encompasses all marketing channels, setting clear KPIs to measure success, and prioritizing areas that provide the most impact on brand awareness and consumer loyalty. Each campaign should align with the core brand values while adapting to market trends.

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How do you manage and prioritize creative projects in brand marketing?

Managing creative projects requires a systematic approach. I prioritize based on strategic alignment, project timelines, and potential impact. By utilizing project management tools and holding regular check-ins with creative teams, I ensure transparency and accountability. It's also essential to gather feedback from key stakeholders to refine creative concepts while staying true to the brand vision.

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What experience do you have in leading social media campaigns for a brand?

Throughout my career, I’ve led numerous successful social media campaigns targeting varying demographics. I focus on platform-specific strategies, utilizing analytics to gauge engagement, and crafting content that resonates with our audience. I believe in fostering a community around the brand and using user-generated content and partnerships to amplify our reach.

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Can you share an example of a successful partnership you've led in the past?

Certainly! I spearheaded a partnership with a health-focused brand that aligned with our products, which resulted in a co-branded campaign that boosted our visibility and credibility. By working together on creative content and cross-promoting each other’s channels, we engaged both fan bases, driving traffic and increasing sales significantly during the campaign period.

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What strategies do you use for effective customer experience management?

Effective customer experience management starts with understanding the customer journey. I implement feedback loops through surveys and direct interactions to gather insights. My strategy includes aligning the customer experience with brand messaging across all touchpoints and training the team to respond consistently and empathetically to customer inquiries, ensuring that every interaction reflects our brand values.

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How do you measure the success of your brand marketing campaigns?

I measure the success of brand marketing campaigns by analyzing KPIs like brand awareness, consumer engagement, sales growth, and social media metrics post-launch. Utilization of tools such as Google Analytics and social media dashboards allows me to track performance accurately and make data-informed decisions on future strategies.

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What role does storytelling play in brand marketing for you?

Storytelling is a fundamental element in brand marketing, as it creates an emotional connection with consumers. My role is to weave our brand narrative into every campaign, ensuring consistency and authenticity. Capturing personal consumer stories and feedback helps to enrich our content, making it relatable and impactful.

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How do you approach working cross-functionally with other teams?

Approaching cross-functional collaboration involves clear communication and shared goals. I often schedule regular meetings with other departments, like Sales and Product Development, to align our marketing strategies with overall business objectives. This fosters a culture of collaboration where we can leverage expertise from diverse areas to drive brand success.

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What trends in brand marketing do you think are most important right now?

Currently, authenticity and transparency are key trends in brand marketing. Consumers prefer brands that exhibit genuine values and communicate openly. Another trend is the rise of experiential marketing, where brands focus on creating immersive experiences that engage consumers on a deeper level. Staying agile and adapting to these trends is essential for maintaining brand relevance.

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What inspired you to pursue a career in brand marketing?

My inspiration to pursue a career in brand marketing stems from my passion for creative storytelling and my interest in how brands can positively impact consumers' lives. I find joy in developing campaigns that not only promote products but also create community and build lasting relationships. Witnessing the transformative power of marketing motivates me to keep pushing boundaries in this field.

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Magic Spoon produces high protein, zero sugar cereals. They are based in New York, New York.

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Full-time, hybrid
DATE POSTED
November 29, 2024

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