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Growth Marketing Manager

Position Overview

AudioStack is looking for a talented Growth Marketing Manager who will work across our sales, customer success, and marketing teams, as well as our partner ecosystem, to develop and execute the company’s growth marketing plans.

You will bring an experimental approach to Marketing across, content, email automation, paid campaigns, data-driven marketing efforts. You will have opinions on PLG, MarTech stacks and have built viral campaigns before. 

We are a data-driven and technical company and looking for someone to help us move the needle on our marketing efforts. We see the opportunities in this role as a mix between organic campaigns and PPC but are looking for someone that brings in their own ideas and creativity. 

About AudioStack 🦜

AudioStack is the world’s most powerful AI audio production infrastructure. If you are passionate about the Voice & Audio markets (think Podcasts, Spotify, Siri, Alexa, Music) and Artificial Intelligence - this is the job for you!

We are an Audio-As-A-Service, API-first Infrastructure company with the aim of scale audio production globally. We use Artificial Intelligence and proprietary Audio Automation & Personalisation Technology to generate voices & audio at scale.

Join an ambitious company with strong international tech, voice synthesis R&D and business team made out of various nationalities.

What you’ll do:

  • Conceive, develop, and execute a range of growth marketing campaigns to drive education, brand awareness, and engagement for our target audience, with a focus on lead generation, CRM platform management, and PPC campaigns
  • Day-to-day project management, reporting, and quality assurance of all growth marketing initiatives
  • Leverage analytic tools to find ways to enhance the company’s growth marketing efforts, in line with the overall commercial and marketing strategy
  • Report on effectiveness and ROI for all growth marketing initiatives and provide recommendations for improvement  
  • Manage AudioStack’s CRM database, as well as plan and execute email campaigns for a variety of client archetypes
  • Manage the distribution of all growth marketing content across relevant channels, such as social media, website, and email 
  • B2B technology marketing experience with a successful track record of 3+ years in growth marketing, as well as a strong understanding of the ad tech industry and a passion for all things digital marketing
  • Work towards strategic product goals and conceptualise and implement creative concepts to drive growth  
  • You will have opinions on MarTech stacks (we use PostHog, Metabase, Pipedrive, we’re open to enhancing that stack).
  • A data-driven, analytical, and creative mind with numerical confidence, BS/BA preferred
  • You will be creative, data-driven, and obsess over campaigns driving tangible results not only in terms of MQLs, SQL but also revenue. 
  • You care about audio and our ICP and are able to craft comms where needed to target that ICP
  • Experience with CRMs and CMSs and having opinions on these
  • Experience building out competitor/ alternative pages and various SEO based content - and automating these processes, through page generation software or otherwise. 
  • Excellent written, oral, and organizational skills, and can engage internal and external stakeholders
  • Positive, passionate, and driven with a can-do attitude, who enjoys being at the heart of a fast-paced scale-up environment.

🎛 The opportunity to work in a leading voice & audio AI company, with an exceptional tech team with diverse and highly recognised backgrounds.

🎹 Be part of a great story: we are making audio scalable for the first time in history.

📔 Great Learning & Development opportunities, such as our biweekly journal club - state-of-the-art papers or Friday wins, a proactive meeting to celebrate shipping of new software each week.

⏱ Hybrid working and Flexible working hours with 3 days in the office per week.

💰 Stock Options (subject to performance and time served).

🛠 The opportunity to shape a startup culture in a company in the fast-growing audio/video space.

🗺 A truly international and diverse team.

🥵 Offices in the hottest startup hubs London, Barcelona and New York.

🐶 Dog friendly offices (come and meet Swanson and Bernie)!

Why is now a really exciting time to join AudioStack 🚀

AudioStack is the leading Audio-As-A-Service company with a very strong technology stack and AI R&D team, featured in some of the leading media.

We have a great team and culture and you will be immersive in a very international environment and market.

We are still a small team of 30 people expanding rapidly internationally. As an early employee you have a lot of room to apply and grow your skills fast, build out a team and move quickly with your ideas, enjoying a lot of space, flexibility and trust.

🚀 Join us now to revolutionise how audio production is delivered at scale!

Our commitment to diversity 💗

We embrace diversity at www.audiostack.ai. To build a product that’s loved by everyone, we need a team with all kinds of different perspectives, experiences, and backgrounds. That's why we're committed to hiring people regardless of race, religion, colour, national origin, sex, sexual orientation, gender identity, age or disability.

Average salary estimate

$85000 / YEARLY (est.)
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$70000K
$100000K

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What You Should Know About Growth Marketing Manager, AudioStack

AudioStack is on the lookout for a dynamic Growth Marketing Manager! This role is central to our mission of revolutionizing audio production with AI, making it a great fit for someone who thrives in innovative, tech-savvy environments. As a Growth Marketing Manager, you'll collaborate with our sales, customer success, and marketing teams to craft and launch creative growth marketing strategies that resonate with our audience. Your experiences in content creation, email automation, and data-driven marketing will be pivotal in enhancing our PPC and organic growth initiatives. At AudioStack, we believe in fostering creativity alongside a robust analytical approach; your perspectives on PLG and MarTech stacks will be incredibly valuable as we enhance our capabilities. You'll be responsible for project management, campaign execution, and ensuring our marketing efforts align with our strategic goals. Plus, managing our CRM and executing targeted email campaigns will be part of your daily routine. If you're passionate about voice and audio technologies and have a knack for building engaging, results-driven campaigns, then AudioStack is the place for you. Here, you'll have the chance to make a significant impact on our growth journey, all while working in a diverse and international team that values innovation and creativity. So, if you're excited to shape the future of audio production at scale, we want to hear from you!

Frequently Asked Questions (FAQs) for Growth Marketing Manager Role at AudioStack
What are the main responsibilities of the Growth Marketing Manager at AudioStack?

The Growth Marketing Manager at AudioStack is responsible for developing and executing various growth marketing campaigns, leveraging analytics to improve company efforts, managing the CRM database, and overseeing projects that drive education and engagement among our target audience.

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What qualifications are required for the Growth Marketing Manager position at AudioStack?

Candidates should have a successful track record of at least 3 years in growth marketing, preferably within the B2B technology sector. A background in data-driven marketing, excellent organizational skills, and a passion for audio technologies are pivotal for success in this role.

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How does AudioStack define growth marketing for this role?

At AudioStack, growth marketing involves a mix of innovative organic campaigns and efficient PPC strategies, focusing on lead generation and data analytics to enhance overall marketing effectiveness and engagement with our audience.

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What kind of campaigns will the Growth Marketing Manager be focusing on?

The Growth Marketing Manager will concentrate on diverse campaigns aimed at increasing brand awareness, customer education, and lead generation through a strategic mix of content marketing, email automation, and paid media.

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Is experience with MarTech stacks necessary for the Growth Marketing Manager at AudioStack?

Yes, experience with MarTech stacks is highly valued. Candidates should have opinions on various tools and platforms, as AudioStack utilizes tools like PostHog, Metabase, and Pipedrive to optimize marketing efforts.

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What makes AudioStack an exciting place for a Growth Marketing Manager?

AudioStack offers a unique opportunity to work in a rapidly growing tech space focused on AI and audio production. The chance to shape marketing strategies in a diverse and innovative team makes it an exciting role for any marketing professional.

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What kind of work environment can the Growth Marketing Manager expect at AudioStack?

The work environment at AudioStack is described as fast-paced and innovative, with flexible working hours and a hybrid model that offers a blend of remote work and in-office collaboration. The team values creativity and diversity, fostering a supportive atmosphere for all employees.

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Common Interview Questions for Growth Marketing Manager
Can you describe your experience in developing growth marketing campaigns?

When answering, provide specific examples of campaigns you've implemented, the strategies used, and the impact they had on lead generation or brand awareness, showcasing your results-driven mindset.

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How do you measure the effectiveness of your marketing campaigns?

Explain the key metrics you focus on, such as ROI, conversion rates, and customer engagement, along with the tools you use to track and analyze campaign performance to inform future strategies.

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What tools and technology do you prefer for managing growth marketing?

Discuss your familiarity with various MarTech tools, emphasizing how they've helped you manage campaigns and analyze data in previous roles. If you've worked with tools like PostHog or Pipedrive, mention those as well.

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How do you balance creativity and data-driven approaches in marketing?

Describe your process for merging creative ideas with data insights, explaining how you validate concepts with analytics while ensuring the campaigns resonate with target audiences.

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Can you provide an example of a successful PPC campaign you've executed?

Share a detailed account of a specific PPC campaign, the objectives, the execution process, and the results, highlighting your role and the key takeaways.

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How do you identify and define target audiences?

Talk about your experience with audience segmentation, research methods, and how you tailor marketing messages to meet the needs and preferences of different client archetypes.

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What is your approach to collaborating with sales and customer success teams?

Emphasize the importance of cross-departmental collaboration in growth marketing, sharing your experiences and strategies for aligning marketing efforts with sales goals and customer feedback.

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How do you stay updated on digital marketing trends?

Discuss your methods for keeping up with industry trends, such as following thought leaders, attending webinars, and participating in forums that focus on the latest marketing strategies and innovations.

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What role does content play in your growth marketing strategy?

Explain how you've used content to educate, engage, and convert audiences, and the different types of content that have proven effective in your marketing campaigns.

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How would you handle underperforming marketing initiatives?

Describe your analytical approach to assessing performance, identifying root causes, and implementing adjustments to enhance effectiveness, demonstrating your problem-solving capabilities.

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Full-time, hybrid
DATE POSTED
November 30, 2024

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