Associate Director, Digital & Omnichannel Marketing (Customer Experience Content)

The Associate Director, Digital & Omnichannel Marketing at Corcept is responsible for guiding digital marketing strategy and execution, focusing on customer experience content and marketing automation. Duties include overseeing the integration of marketing technologies, developing campaigns for various stakeholders, and ensuring compliance with regulatory standards throughout the creative process.

Candidates for the Associate Director position at Corcept typically need a Bachelor's degree in Marketing, Business Administration, or a related field. Plus, you'll need 8+ years of experience in digital marketing or marketing automation, including at least 3 years within the pharmaceutical or biotech industry, along with strong analytical and communication skills.

The Associate Director supports Corcept's marketing efforts by crafting and executing omnichannel campaigns, managing relationships with agency partners, and ensuring that marketing materials meet regulatory requirements while effectively reaching patients and healthcare professionals.

Important skills for the Associate Director role at Corcept include a strong understanding of marketing automation and non-personal promotions, experience with journey orchestration, analytical skills to interpret campaign data, and the ability to communicate effectively with diverse teams and stakeholders.

The salary range for the Associate Director, Digital & Omnichannel Marketing position at Corcept is approximately $174,700 to $205,600. However, the final offer may vary based on factors like geographic location, experience, and educational background.

When discussing your experience, focus on specific tools you've used, how they helped improve campaign performance, and any innovative strategies you implemented. Make sure to highlight your role in the execution of these tools for personalized customer engagement.

Here, you should discuss your familiarity with regulations like FDA guidelines and your experience working with review committees. Emphasize your method for ensuring that all marketing materials are reviewed and compliant before launch.

Focus on key performance indicators such as engagement rates, conversion rates, and return on investment (ROI). Describe how you use data to refine strategies and enhance future campaigns.

Share a specific example where you successfully coordinated multiple stakeholders, focusing on your leadership skills, the challenges faced, and the outcomes achieved.

In your answer, highlight your understanding of the healthcare audience and your experience in tailoring content to meet their specific needs and interests, ensuring it aligns with compliance standards.

Discuss how you analyze customer data to create tailored experiences across multiple touchpoints. Explain the importance of mapping out the customer journey and how you adapt strategies based on behavioral insights.

Share a detailed description of a campaign, including goals, execution, engagement metrics, and results, focusing on what made it successful and what you learned from it.

Mention resources you follow, webinars you attend, or professional groups you are a part of. Highlight the importance of continual learning and adaptation in a fast-evolving field.

Talk about your experience with creating and managing budgets, including how you've prioritized spending based on project ROI and how you approach forecasting future needs.

Emphasize your belief in collaborative teamwork, discussing how you foster open communication, leverage team strengths, and encourage creative brainstorming to drive marketing success.