Deliverability Consultant

As a Deliverability Consultant at Cordial, your primary responsibilities include guiding clients toward email sending success by interpreting deliverability data, providing actionable guidance through reports and client meetings, and onboarding new programs. You'll collaborate extensively with Client Success Managers and engineering teams to ensure all client needs are met and tracked accurately. Development and sharing of best practices, along with documentation of ongoing projects, will also be key in your day-to-day activities.

Candidates for the Deliverability Consultant position at Cordial should possess at least 3 years of experience in deliverability roles and have a solid understanding of various MTA service providers. Strong communication skills, both verbal and written, are essential to interpret complex data for non-technical clients. Additionally, expertise in email authentication protocols like SPF, DKIM, and DMARC is crucial. High emotional intelligence and problem-resolution skills will enable effective interaction with both clients and internal teams.

To thrive as a Deliverability Consultant at Cordial, focus on advocating for your clients while maintaining a clear understanding of their needs and challenges. Developing strong relationships and effective communication strategies will enhance your ability to provide tailored guidance. Stay updated on industry trends and continuously seek improvements for client experience and internal processes. Taking initiative and managing your workload autonomously will also be fundamental to your success.

Cordial provides a comprehensive benefits package for its Deliverability Consultants, featuring a competitive salary range of $100,000 to $120,000 annually, along with equity and performance bonuses. Benefit plans include medical, dental, vision insurance, and 401k matching. Unique perks like wellness stipends and continued education reimbursements contribute to a healthy work-life balance and the company’s strong dedication to diversity, equity, and inclusion.

Cordial fosters an inclusive and respectful company culture centered around collaboration and continuous improvement. As a Deliverability Consultant, you’ll find yourself in an environment that values transparency, innovation, and empathy. The company encourages personal and professional growth, supports work-life balance, and provides the freedom to tackle side projects, making Cordial a fulfilling place to advance your career.

When answering this question, highlight specific tools you've worked with, such as Mailgun or SendGrid, and describe your hands-on experiences, including how you've used them to solve deliverability issues. Providing examples where you interpreted data to drive decisions will demonstrate your expertise and help interviewers gauge your technical skills.

Discuss your strategy for onboarding, emphasizing the importance of creating customized ramp plans based on each client's needs. Talk about how you assess their current technologies and practices, identify gaps, and set clear expectations and goals throughout the process to ensure a smooth transition to successful email communication.

Share your strategies for keeping up with industry trends, such as following relevant blogs, attending webinars and conferences, or participating in professional forums. Mention specific platforms or communities that help you stay informed about the latest changes in email authentication and deliverability protocols.

Prepare an example where you diagnosed a deliverability issue, explain the steps you took to analyze the data, and describe the solutions you implemented that led to measurable improvements. Highlight the communication and collaboration techniques you used with the client and internal teams to achieve those results.

Explain your approach to breaking down complex data into simple terms and using relatable analogies or visual aids if necessary. Share your experience in preparing reports or presentations geared toward non-technical audiences, and emphasize the importance of ensuring clients fully grasp the insights to make informed decisions.

Discuss critical aspects of email authentication like SPF, DKIM, DMARC, and BIMI, explaining how they work together to enhance deliverability. Provide examples where you have successfully implemented these strategies for clients and highlight the impacts on their sending capabilities and reputation.

Present a specific case where you faced challenges in deliverability across APAC or EMEA regions. Discuss how you identified the root cause of the issue, the tools you leveraged to address it, and the successful outcome achieved through your interventions.

Explain your methodology for prioritizing tasks, perhaps by assessing urgency and potential impact on clients’ business goals. Share instances where your organization and time management skills helped you effectively juggle multiple projects simultaneously while ensuring quality outcomes.

Express your passion for combining technology with empathetic communication. Discuss how Cordial's values resonate with you and explain your desire to contribute to an environment that fosters personal and professional growth, aligning with your career aspirations and belief in effective marketing.

Outline your understanding of Cordial’s mission to enhance empathetic marketing. Describe how your skills and experience as a Deliverability Consultant will support this by improving clients' communication with their customers and driving overall business growth through actionable insights.