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Senior Social Media Manager - Content Creation

Our client in the Personal Care space is seeking a fulltime, hybrid (Tues-Thurs), Senior Social Media Manager to lead their social media channels with a primary focus on Instagram and TikTok.The ideal candidate will have hands on in content creation while being able to leverage data to enhance brand storytelling. In this role, you will oversee all social media initiatives, focusing on building community and driving engagement through innovative content.Key Responsibilities• Strategic Development: Develop and implement a social media strategy focused on brand storytelling, especially on Instagram and TikTok.• Content Strategy: Plan and maintain a content calendar that aligns with product launches, promotions, and seasonal campaigns, with a focus on Instagram and TikTok.• Campaign Execution: Lead the implementation of social media campaigns, ensuring they align with overall marketing goals and messaging.• Content Creation: Create engaging content (photos, videos, graphics) for Instagram and TikTok, and also for Facebook, YouTube, and Pinterest. A content creation project will be part of the interview process.• Analytics and Optimization: Use analytics tools to evaluate performance and adjust strategies based on data insights.• Community Engagement: Engage with the audience by responding to comments and messages to build a vibrant community.• Brand Advocacy: Maintain consistent brand voice and messaging across all social media platforms.• Trend Monitoring: Stay updated on social media trends and tools to guide innovation and experimentation.• Collaboration: Coordinate with Brand & Product Marketing and Creative teams for cohesive messaging across channels.• Team Collaboration: Mentor and support your team, fostering creativity and fresh ideas while continuously improving processes.Key Requirements• Minimum 5 years of experience in social media marketing, with a focus on content creation and community management.• Skilled in content creation and editing tools; experience with social media management platforms (e.g., Capcut, Dashudson, Hootsuite, Sprout).• MUST have a portfolio or samples of previous social media campaigns and content creation.• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field preferred.• Knowledge of social media analytics and performance metrics; experience with tools like Google Analytics, Dash Hudson, Meta Ads Manager, TikTok Analytics.• Experience with project management software (e.g., Wrike, Monday, Jira, Trello); proficiency in MS Office and Canva.• Ability to manage multiple projects simultaneously in a fast-paced environment.Reply with your resume and portfolio highlighting your relevant experience to be considered.In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.BenefitsHealth care / Vision / Dental, PTO, 401kEmail Your Resume In Word ToLooking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:kellen.breitenbach@jobalert.creativecircle.com• Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : KB20-1827634 -- in the email subject line for your application to be considered.***Kellen Breitenbach - Lead RecruiterFor this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.Creative Circle will consider for Employment in the City of Los Angeles qualified Applicants with Criminal Histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.This job was first posted by Creative Circle on 10/29/2024 and applications will be accepted on an ongoing basis until the position is filled or closed.Creative Circle is an Equal Opportunity EmployerAll qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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What You Should Know About Senior Social Media Manager - Content Creation, Creative Circle

Join Creative Circle as a Senior Social Media Manager focused on Content Creation in beautiful Santa Monica, CA! In this exciting role, you'll be at the forefront of our client in the Personal Care space, spearheading their social media channels with a primary spotlight on Instagram and TikTok. We're looking for someone who thrives in a creative environment, ready to lead our social media initiatives with a well-crafted strategy that brings our brand story to life. You'll oversee the entire content creation process, from conceptualizing unique engaging content to executing impactful campaigns. We want a hands-on expert who loves diving into data to enhance our messaging and foster community engagement. With a keen understanding of current social media trends, you will coordinate closely with our Brand & Product Marketing and Creative teams to ensure cohesive branding across all platforms. This role also calls for nurturing and mentoring a talented team, all while managing multiple projects simultaneously. If you've got at least 5 years of experience in social media marketing and a treasure trove of creative campaigns in your portfolio, let's talk! You’ll not only contribute to our dynamic company culture but also enjoy comprehensive benefits like healthcare, PTO, and a 401k. Your creative journey starts here!

Frequently Asked Questions (FAQs) for Senior Social Media Manager - Content Creation Role at Creative Circle
What are the key responsibilities of a Senior Social Media Manager at Creative Circle?

As a Senior Social Media Manager at Creative Circle, you'll take charge of developing and implementing social media strategies centered around brand storytelling, especially on platforms like Instagram and TikTok. Your responsibilities will include planning content calendars, leading campaign execution, creating engaging multimedia content, leveraging analytics for optimization, and nurturing community engagement.

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What qualifications are required for the Senior Social Media Manager position at Creative Circle?

Candidates for the Senior Social Media Manager role at Creative Circle should have a minimum of 5 years of experience in social media marketing, showing expertise in content creation and community management. A Bachelor's degree in a relevant field is preferred, along with a strong portfolio of previous work showcasing successful campaigns.

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How important is content creation for the Senior Social Media Manager role at Creative Circle?

Content creation is at the heart of the Senior Social Media Manager role at Creative Circle. You will be hands-on in developing engaging photos, videos, and graphics that resonate with the target audience, especially on platforms like Instagram and TikTok. Strong skills in content creation tools and platforms will be critical to your success.

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What tools should a Senior Social Media Manager at Creative Circle be familiar with?

A Senior Social Media Manager at Creative Circle should be familiar with various content creation and project management tools, including social media management platforms like Hootsuite and Sprout, along with analytics tools such as Google Analytics and TikTok Analytics. Proficiency in design platforms like Canva is also beneficial.

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What are the working conditions for the Senior Social Media Manager position at Creative Circle?

The Senior Social Media Manager position at Creative Circle follows a hybrid model where you'll work on-site from Tuesday to Thursday. This collaborative environment encourages engagement with team members and fosters creativity, allowing you to effectively lead social media initiatives while benefiting from direct interaction with colleagues.

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Common Interview Questions for Senior Social Media Manager - Content Creation
How do you approach developing a social media strategy?

When developing a social media strategy, I start by analyzing the current brand positioning and target audience. This involves researching competitors and industry trends. I then set clear objectives, aligning them with overall marketing goals, and create a content calendar that maps out our messaging and campaigns.

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Can you describe your process for content creation?

My content creation process begins with brainstorming ideas that resonate with our audience. I prioritize creativity and innovation, leveraging trending topics to ensure relevance. After drafting content, I focus on enhancing visuals through editing tools, followed by data-driven adjustments to optimize performance across platforms.

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What methods do you use to measure social media success?

To measure social media success, I utilize analytics tools like Google Analytics and platform-specific insights. I track key performance indicators such as engagement rates, audience growth, and conversion metrics, which help assess the effectiveness of campaigns and inform future strategies.

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How do you keep your team motivated and engaged?

I keep my team motivated by fostering an open and creative environment where everyone feels valued. Regular check-ins and collaborative brainstorming sessions help build camaraderie. I also encourage continuous learning through workshops and feedback to help them develop their skills and grow in their roles.

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What challenges have you faced in previous social media campaigns?

One challenge I faced was adapting to rapid changes in social media algorithms. To counter this, I focused on diversifying our content types and engaging authentically with our audience. Flexibility and innovation became key in overcoming these hurdles and successfully achieving our campaign goals.

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How do you ensure brand consistency across different social media platforms?

Ensuring brand consistency across platforms involves developing a clear brand voice and guidelines that are followed in all communications. I collaborate with marketing teams to align messaging and visuals, regularly auditing our content to ensure it adheres to established standards and resonates with our audience.

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How do you balance creativity with brand strategy?

Balancing creativity with brand strategy involves ensuring that all creative concepts align with our core objectives. I encourage innovative thinking while keeping brand principles in mind, always linking back our creative campaigns to our strategic goals to maintain consistency and effectiveness.

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What role does community engagement play in your social media strategy?

Community engagement is crucial in my social media strategy as it builds trust and fosters loyalty. I prioritize responding to comments and messages authentically, creating polls or Q&As to encourage interaction, and hosting live sessions, all aimed at creating a vibrant community around the brand.

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How do you stay updated with the latest social media trends?

I stay updated with social media trends by attending webinars, participating in professional networks, and following thought leaders in the digital space. Subscribing to industry newsletters and engaging in online courses allows me to continually enhance my knowledge and apply innovative strategies.

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Describe a successful social media campaign you managed.

One of the most successful campaigns I managed involved a seasonal promotion that combined video storytelling with audience participation. By creating interactive content and encouraging user-generated posts, we increased our engagement rates by 40% and significantly boosted product awareness, leading to increased sales.

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We believe in the value of creativity and proudly represent a network of diverse and talented individuals. We don’t just connect people with companies — we build relationships. Our job is to make your job easier, whether you’re hiring, building a...

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December 13, 2024

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