Manager of Digital Field Marketing

As the Manager of Digital Field Marketing at Cyberhaven, you'll plan and execute virtual events, manage logistics for webinars and product launches, and create innovative digital programs that engage your target audience. A critical part of your role will be to collaborate with multi-functional teams to ensure impactful content delivery and effective marketing strategies.

Candidates for the Manager of Digital Field Marketing position at Cyberhaven should possess at least a Bachelor’s degree in marketing or a related field, along with a minimum of 5 years of marketing experience focusing on event management and ABM programs. Proven success in executing virtual events and strong project management skills are also important qualifications.

Cyberhaven offers potential fast-tracked career advancement opportunities for the Manager of Digital Field Marketing. As part of our commitment to employee development, we encourage continuous learning and growth through challenging projects and collaboration with industry leaders on transformative technologies.

As the Manager of Digital Field Marketing at Cyberhaven, familiarity with marketing automation tools like HubSpot or Marketo is essential. Additionally, a strong understanding of reporting and analytics tools, along with basic Excel proficiency, will be beneficial in driving insights and measuring event success.

Cyberhaven prides itself on a vibrant corporate culture that values diversity, ownership, and customer obsession. As a Manager of Digital Field Marketing, you'll be encouraged to think deeply, take initiative, continuously learn, and enjoy the journey with a team that aims at ambitious goals in the tech space.

When answering this question, share specific examples of virtual events you've managed, including the scale, type, and your role in planning and execution. Highlight any measurable outcomes that resulted from your efforts, such as attendance rates or follow-up engagement.

In your response, focus on a specific ABM strategy you developed or executed. Discuss the targeted accounts, the tactics used, and the results achieved. Be prepared to explain what made the initiative successful and how you measured success.

When responding, emphasize your project management skills. Discuss the tools and methods you use, like prioritization frameworks or project management software, to keep projects on track.

Discuss various digital marketing channels you have leveraged, such as social media, email marketing, and content marketing. Provide examples of campaigns that worked well and how you measured effectiveness.

Talk about your creative process for brainstorming and implementing innovative ideas for digital events. Reference any unique experiences you've proposed and how you gathered feedback from participants to refine those experiences.

Share a specific challenge, the steps you took to address it, and the outcome. Highlight your problem-solving and communication skills to reassure the interviewer of your ability to manage events effectively.

Discuss how analyzing data before, during, and after events can inform strategy and improve outcomes. Highlight specific metrics you believe are critical for assessing the success of virtual events.

Explain your approach to maintaining clear communication and collaboration among stakeholders. Discuss specific tools or practices that facilitate effective teamwork and the importance of aligning goals.

Mention any experience you have working closely with channel marketing teams, detailing the strategies you implemented and the collaborative projects you executed.

In your answer, express your passion for AI-driven technology and cybersecurity. Align your professional values with Cyberhaven's mission and culture, emphasizing how you see yourself contributing to their objectives.