CRO Specialist

Are you an experienced, hands on Conversion Rate Optimization pro with a proven track record of success?

Do you want to work in an environment where innovation thrives?

Do you have a passion for analytical insights, consumer psychology and creative problem solving?

MVF is looking for an experienced CRO Specialist to join our award-winning marketing department. We are one of the world's largest customer acquisition businesses, headquartered in London, and for the last 2 years we have been building out our Austin marketing team with huge growth ambitions over the coming years. With annual marketing spend of over $75M and a team of 90 digital marketing experts at the forefront of new technology, we really are industry leaders when it comes to paid marketing. We're looking for someone to come on board to maintain, optimize and level up our user journeys in the US.

We want you to share in our success.

Why Join Us?

Be a key part of a growing new marketing team building something special!

• Get in on the ground floor of something great as the first Website Conversions specialist to work permanently from MVF's Austin office - a key first transatlantic hire for the Website Conversions Team, responsible for ensuring that our pages are high-performing and optimized
• The chance to heavily influence the way in which we market in the US by applying local marketing knowledge to a range of user journeys previously managed from the UK
• Help to form new processes and ways of working for the team as we grow the US marketing team alongside our UK business

Complete strategic control and freedom

• Take ownership and responsibility for the performance of some of our largest web pages from week one. MVF is a performance-first business and that means we have complete control over our page strategies - No client sign-off needed!
• Because it is performance first, these results are instantly seen in the profit and margin that our team delivers - and the Websites function is the foundation of all of our paid marketing performance efforts
• There is the flexibility to build new tests ideas yourself, or collaborate with our creative tech, UX and design teams to deliver exciting and innovative experiments that move the dial

MVF is one of the UK's biggest performance marketing spenders and we're growing quickly in the US

• Our marketing spend is >$75m a year across a large number of platforms. From Search to YouTube, from TikTok to Taboola you will find an expert in everything
• Every dollar we spend is designed to drive customers to interact, engage and convert on one of our websites - so the Website Conversions function is one of our most important and valued areas!

What you'll be doing

• You'll be managing, optimizing and executing commercial testing strategies across a significant portfolio of MVF landing pages which generate $100,000s of monthly revenue
• You'll get to play a leading role on the execution of the paid marketing department's strategic roadmap and develop the Website Conversion function's capabilities in Austin
• You'll be diagnosing and analyzing key conversion impacts across our websites using data from multiple sources, including Google Analytics, Microsoft Clarity, Optimizely and others, and creating data-driven hypotheses for experimentation, and maintaining a pipeline of test ideas prioritized according to MVF's scoring criteria
• You'll be using knowledge of the US market to tailor our funnels to an American audience, documenting results and sharing learnings and expertise with the rest of the team, as well as providing recommendations for how MVF can better localize its website content
• And it's a highly collaborative role, so you'll be working hand in hand with other specialists in marketing, sales, UX, tech, operations and contact center departments to help solve relevant business problems, as well as regularly leading ideation, planning and status update meetings
• And we know you'll have lots of fun doing it!

Our Ideal MVFer/Requirements for the role

• You have a minimum of 2 years experience working in a hands on Conversion Rate Optimization role (having worked in a paid/performance marketing setting is a plus!)
• You have demonstrable experience with A/B experimentation platforms such as Optimizely, VWO, Adobe Target etc.
• You have demonstrable experience with customer behavior analytics tools such as Hotjar, Microsoft Clarity etc.
• You have a technical aptitude, including a demonstrable working knowledge of WordPress and some knowledge of either HTML, CSS or Javascript/JQuery
• You have strong analytical & numerical skills, are data driven and possess strong attention to detail
• You can demonstrate a deep empathy for web users, understanding the visitor psyche, motivations, what drives people, blocks them and makes them tick (UX experience is a plus!)
• You have a drive to succeed and a positive attitude towards training and personal development
• You're proactive and willing and able to demonstrate initiative in order to act on the right opportunities
• You're innovative, creative and and not afraid to challenge the status quo

Benefits of working at MVF include:

• Competitive holiday (24 days a year paid holiday, plus 7 national holidays)
• Matched 401k contributions
• Hybrid working (2 days per week remote) – get the flexibility you need while also benefiting from the fantastic MVF office culture
• Trips to exotic destinations when we beat our yearly targets. Most recently we flew the whole company for a four-day trip to Ibiza in October 2022!
• The potential for paid trips to visit our colleagues in MVF's London office!
• Medical coverage including Dental and Vision (with the ability to upgrade) – we want you feeling your best at work!
• $1,500 training budget for any outside related courses and an unlimited budget for books to help you succeed!
• Free breakfast and healthy snacks throughout the day, coffee, tea and fruit-infused water
• Weekly team lunches
• Paid central Austin parking
• Regular social events – we love working and spending time together, so we like to take time to bond and have fun!
• Be Well: A programme to support the wellbeing of all MVFers and their families