Influencer Marketing Manager (Berlin, hybrid)

The Influencer Marketing Manager at Kittl will spearhead strategic partnerships with influencers and brands, driving their outreach and fostering collaborative relationships that resonate with Kittl's growth ambitions. This role involves analyzing campaign performances, optimizing partnership strategies for greater ROI, and working closely with various internal teams to ensure seamless execution and success.

To excel as an Influencer Marketing Manager at Kittl, candidates should possess at least 3 years of experience in influencer marketing or brand partnerships, showcasing a track record of exceeding commercial objectives. Strong marketing acumen, relationship-building skills, strategic thinking abilities, and a genuine passion for design are also essential for this role.

Kittl's hybrid work model allows the Influencer Marketing Manager to enjoy a flexible work-life balance by splitting their week between working from home and the Berlin office. This arrangement promotes productivity and creativity while still fostering in-person collaboration and team building during office days.

At Kittl, the team culture is inclusive and diverse, welcoming individuals from over 25 different countries. As an Influencer Marketing Manager, you'll be part of a supportive environment that encourages respect and honesty, allowing you to thrive and grow alongside talented colleagues in the field of creative design.

The Influencer Marketing Manager role at Kittl is not just a job; it's an exciting opportunity to drive substantial impact as the company scales. With plans for new office locations and continued innovation in design tools, there's ample opportunity for personal and professional growth, whether through leadership roles, cross-departmental collaborations, or further developing strategic marketing skills.

A successful approach involves understanding the influencer's audience and values, crafting personalized outreach strategies, and offering value in return. Highlight your previous experiences in nurturing such connections and how you've tailored partnerships to align with both the brand's goals and the influencer's style.

Be prepared to talk about a specific campaign, outlining the objectives, strategies used, and the resulting impact. Discuss how you measured success, adapted strategies based on feedback, and what you learned from the experience to improve future campaigns.

Focus on metrics like engagement rates, brand mentions, website traffic driven by the campaign, conversion rates, and overall return on investment. Emphasize how you use these metrics to inform strategy adjustments and drive even better outcomes for future campaigns.

Mention your habits of following industry blogs, engaging with thought leaders on social media, and participating in relevant webinars or conferences. Highlight specific examples of how staying informed has previously helped you innovate in your marketing efforts.

Talk about your organizational skills, use of project management tools, and prioritization tactics based on project timelines and business goals. Providing an example of a time when you successfully managed multiple deadlines can showcase your capability.

Discuss your process of collaborating with internal brand teams, setting clear expectations, and developing comprehensive campaign briefs that align influencers’ content with brand messaging. Reinforce the importance of maintaining brand identity through creative freedom.

This question is about conflict resolution: illustrate a situation where things didn’t go as planned, explaining your approach to resolve issues amicably and maintain relationships. Emphasize communication and adaptability.

Focus on the rapidly changing social media landscape, audience skepticism about sponsored content, or the challenge of measuring return on investment. Discuss potential solutions and innovative strategies you've considered to tackle these challenges.

Show your analytical mindset by explaining the process you follow when reviewing analytics. Discuss how you interpret data to tweak strategies in real-time, optimizing future content for better engagement and results.

Express your enthusiasm for Kittl's innovative approach to design tools and the opportunity to grow with a rapidly expanding company. Mention how the role aligns with your passion for design, community building, and collaborative marketing efforts.