Marketing Specialist (Remote)

As a Marketing Specialist at this dynamic company, you'll be responsible for implementing effective SEO strategies, managing social media marketing plans, and optimizing PPC campaigns to drive brand engagement and achieve targeted business goals. You'll also analyze marketing performance using tools like Google Analytics to continuously improve your strategies.

To be considered for the Marketing Specialist role, you should have at least 5 years of experience in SEO and social media marketing, along with a minimum of 1 year managing PPC campaigns on platforms such as Google Ads and Facebook Ads. A college degree in Marketing or a related field is preferred, along with strong communication skills.

SEO experience is crucial for the Marketing Specialist position as you will be implementing strategies to improve website visibility and rankings. Your solid understanding of SEO tools like Ahrefs and SEMrush will be invaluable in driving traffic and optimizing the overall marketing approach.

Yes, this position is fully remote, specifically for Filipino candidates. You'll have the opportunity to work from the comfort of your own home while collaborating with a creative marketing team that operates on US time zones.

The Marketing Specialist will utilize a range of tools including Google Analytics for performance tracking, various SEO tools like SEMrush and Moz, and social media platforms like Facebook and LinkedIn to strategize and optimize campaign effectiveness.

In your response, share specific SEO strategies you've implemented, the tools you've used, and the measurable outcomes, such as improved rankings or traffic increases. Highlight any relevant projects or success stories.

Explain your process, starting from understanding the target audience to setting clear goals, choosing platforms, and planning content. Include how you measure success, and offer examples of past experiences.

Discuss specific PPC campaigns you've managed, detailing your strategies for ad creation, targeting, and budget management. Mention any tools you’ve used and how you analyze and report on campaign performance.

Share the resources that you utilize, such as blogs, webinars, or industry events. Convey your commitment to continuous learning in the fast-paced marketing world.

Describe a project where you played a key role, detailing the objectives, your specific contributions, and the results achieved. Be prepared to talk about both successes and lessons learned.

Talk about the specific analytics tools you've experience with, such as Google Analytics or social media insights. Provide examples of how data informed your decisions and led to successful optimizations.

Explain how you collaborate with other teams and ensure consistency in messaging. Discuss the importance of integrating SEO into the overall marketing strategy.

Describe your strategy for addressing feedback constructively, focusing on problem-solving and learning opportunities. Your ability to adapt can demonstrate resilience.

Share your experience with email marketing platforms like Mailchimp, discussing campaigns you've managed, your strategy for list segmentation, and how you measure success through metrics.

Express your understanding of social media as a powerful tool for engagement and brand-building, discussing both awareness and conversion aspects. Use examples to illustrate your points.